Voice Recognition and Search
Did you know that 20% of mobile searches on Google are done using Voice recognition?
What does this mean for you?
Your website is probably optimised for search in the traditional way, but now is the time to start thinking about the different ways people will search for products and services just like yours.
If you are Business to Consumer, the average of 20% is probably higher. But even Business to Business need to take Voice search into consideration.
You will have seen the adverts for Alexa and Google home, you may have your smart phone connected to your car via bluetooth, you will have questioned Siri on your iPad.
In each instance, when you search for information, you speak it. The way we speak to our smart devices is very different to the way we type.
We will show you some of the queries that are making an impact for our clients right now!
Questions people speak to search
When people are on the move, we are finding they are asking their smartphones to find “near me” places.
Let’s look at traditional types searches.
- Hotel in Brighton
- Chinese Restaurant in Eastbourne
- Massage therapist in Northampton
- Car Repair shop Northampton Opening Hours
- Pizza delivery service in London
- Carpet cleaning service Wellingborough
With voice recognition, the wording changes completely, and the above typed search queries are now spoken as below:
- Find a hotel near me
- Find a Chinese restaurant near me
- Massage therapist near me
- Find a car repair shop near me
- Pizza delivery near me
- Carpet cleaning service near me
You can see that people are asking questions of their device, and so comes a dilemma for your website.
How do you get found for these type of queries?
Google is all about presenting relevant content (not just words, but images and videos too) to the people who are searching, Google is looking for well constructed web pages that are safe and secure, quick to load, mobile friendly and are relevant for that particular search query. It want’s to showcase new, fresh and original content as much as possible too.
You need to ensure that you are writing original content that is genuinely of interest to people. Please note that I am saying of interest to PEOPLE, not to Google. Your readers determine a part of the Google algorithm but showing an interest in your webpage and others leading from that page.
If you are finding this interesting, for example, you may look at other pages of our website, and this web page engagement lets Google know that the page was interesting and therefore relevant to that search. If I had optimised this page just for Google, you may find it boring, and will literally bounce straight off the page and onto something more interesting elsewhere.
Within your content, you may be able to answer some of the questions people are asking.
It’s not just near me queries, but others too such as:
How does ??? What is ??? What does ???
Questions can be answered by way of content that helps your business not only get found, but become a resource of valuable information too.
Answering questions helps clients and prospects understand your knowledge, and therefore you become the “go to” company of choice.
Content is still king, and we can’t see that changing any time soon.