Importance of blogging

The Importance of Blogging


Did you know that over 60% of Marketers are prioritising Blog posts for 2017?

In the past there has been some debate as to whether the importance of blogging is still relevant in today’s social media marketing environment, but most businesses recognise blog posts as a key part of their marketing strategy. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Why are blog posts important to your business:

  1. Blogs drive traffic to your website – the more targeted and relevant the content in your blog, the more relevant the additional visitors that your website will receive. Make your website blog the main foundation for other social media platforms. Don’t forget to add links to your blog to direct readers to specific pages on your website.
  1. Blogs improve your Search Engine rankings and fresh content is key to your website being more prominent than your competitors. Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found for and use these words, and related expressions when writing your posts.
  1. Blogs help position your brand as an industry leader – well written articles demonstrate your company as an authority and expert. By posting topics which resonate with your market and show your knowledge, you are emphasising the product or service skills needed to succeed in your business sector.
  1. Blogs aid in developing better customer relationships. Blogs provide another source to deepen the connection with your customer. By connecting directly on your website and social media, your clients are able to get to know your business or product and you have an opportunity for interaction and trust.

A recent Roper Survey of business decision makers found that 80% prefer to get information about a prospective purchase from articles instead of advertising. The same survey found that 70% say content makes them feel closer to the sponsoring company and 60% say content helps them make better buying decisions.
Here at M3SM, we work closely with our customers to create and use targeted, relevant and unique blogging content.  If you need help with your Blogs please contact M3SM today at

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