If you owned a car, you might invest in an annual car service, you may pay a monthly fee for breakdown recovery, and you most certainly would pay for insurance either monthly or annually.
Every year, as a car owner, you budget for something that may go wrong, and you plan ahead for a replacement car when the costs get too great, and factor in depreciation for age, wear and tear and new technologies that mean spare parts are harder to come by.
A car is very important to you.
As a business owner with a business website, your site may generate business leads or sales, it may save you time, it may act as a team intranet. Therefore, it should also be important to you. Yet when you create a business website, you don’t always plan for the future. You simply pay for the site to be hosted somewhere and don’t often give it another thought until it goes wrong.
In the news recently, Marks and Spencer blamed their broken website on the decline of their online sales.
As digital marketers, we look regularly at the larger company websites. Mainly to gauge the latest trends. We have spotted many sites (including Marks and Spencer) that have been broken. It happens!
It does however, raise some questions
- Who are monitoring these sites?
- Who are making remedial changes?
- Who are maintaining the website?
Site and Database Back-Up Package
Refresh and Rebuild Planning
- Java Script