As a Digital Marketing Agency, M3SM can offer a variety of services to enhance your business, our hashtag tips can also promote your business to a wider audience on social media. Hashtags are a prominent part of today’s online society and provide a great opportunity to get your posts noticed by a vast amount of people by categorising content. They make your company and content discoverable to your own followers as well as others engaging with a common theme or interest that you may be discussing. Google Plus, Twitter and Instagram are three platforms that are huge advocates of the hashtag trend and will most definitely boost the visibility of your chosen posts and as a result will further promote your business. M3SM can help you make the most of this simple promotion method and could massively enhance your reach! blog-970723_640

Days of the Week Hashtag Tips

Using different hashtags depending on each day of the week has become a popular trend, both for businesses and personal use. Here are some hashtag tips and examples of what tags to use and how they can be adapted to suit your particular content:

  • #MondayMotivation or #MotivationMonday – Annihilate those monday blues and provide viewers with an upbeat post to start their week off, whether that be a motivational picture quote or an offer they can’t refuse!
  • #TransformationTuesday – Show off how your company or business has or can transform customers lifestyle or mindset. This hashtag also gives opportunity for more health and exercise posts to get seen on this day, so if your company promotes health and well-being then make the most of this hashtag and post on a Tuesday.
  • #WednesdayWisdom – This hashtag provides an opportunity to give your viewers a smart business trick or hack, or you could even supply potential customers further information about what your company offers and how it could benefit others.
  • #ThrowbackThursday or #TBT – The most popular day of the week hashtag used and viewed by millions of people across the globe. Use it to show something you or your company did in the past and how your company has grown. You could also explain products or services your company offered previously and ask viewers for feedback to initiate engagement.
  • #FridayFunday or #FridayFeeling – Celebrate that the weekend is here and post something funny or exciting to leave viewers on a positive note as they approach the weekend. Incorporate upcoming news or what your company plans to offer which could benefit viewers and give them something to think about over the weekend before the dreaded monday blues come back around.

Some Do’s and Don’ts of Hashtags – More Hashtag Tips
Research (courtesy of LinchpinSeo) suggests that tweets with hashtags receive 2X more engagement than those without. However, using too many hashtags in your post may hinder your engagement. Twitter’s own research suggests that if you use more than two hashtags, your engagement drops an average of 17%. It is also important to double check what other contexts your chosen hashtag might be being used for. Before you post your own version of the hashtag, make sure that you have the same understanding of what the hashtag represents as the rest of people using it on the platform, otherwise some embarrassment could arise. You should also provide viewers with an opportunity to engage and start up a conversation or discussion with your company or others also viewing your post is also a good method of promotion. These conversations may spark interest and give your company ideas of what your target audience are looking for in regards to your business or services.
Lastly, using hashtags on platforms such as Facebook and LinkedIn will not give a very good response or amount of engagement. Viewers may be put off by too many hashtags on these platforms as they cannot engage with them the same way as other social media sites, such as Twitter, Instagram and Google Plus so be careful where you place your hashtags!
As mentioned previously, hashtags have a huge impact on the amount of engagement you receive on your chosen social media platform. It gives the opportunity for hundreds of more viewers to read your post even if they don’t follow you, they just simply type in your hashtag and up pops your post. Businesses and companies most definitely gain huge amounts of visibility and promotion through this technique and it is so easy to do and even better, it’s free!
To find out more about M3SM and the services we offer, you can contact us on info@m3sm.co.uk or follow our social media. Follow us on Google+, Twitter, Facebook and LinkedIn.

How to get on the first page of google

This is a question that gets asked over and over, and if there was a simple answer, then everyone would be doing it and we would be out of business.
Google run its impressive search Engine based on Algorithmic Calculations, and these calculations are tweaked at least once a day. So the answer is – there is no quick fix to get on the first page of Google.
HOWEVER…
How to get on the first page of googleWhat if you understood what Google is looking for, and how it’s business operates, then would you stand a better chance of understanding the process?
Of course you would! So, the question should not be “How do I get on the first page of Google”, but should be “What can I do with my web presence that means Google is more likely to show my website in the search results for a relevant key word or phrase?”
When thinking about the Google business, what do we now about our own business, and every other money making business in the UK, indeed in the world? The end game is to make money, it’s that simple.
How does Google make money? through it’s paid services such as Google Adwords.
When Google is asking a company to use and pay for its services, it is competing with the other search engines, and therefore needs to offer value for money. With any paid for advertising, whether on or offline, then the value is achieved through relevant reach. If you were to write an Advertorial in a relevant and targeted magazine, you would want to understand how many readers there are, so you can understand the potential reach. On Google, that reach is measured by user numbers.
So the more users on Google, the better their offering to the paid elements of the search engine, and therefore the more money they are likely to take.
Now we need to consider why a person would continue to choose Google as its preferred Search Engine. That’s simple, Google provide the results you are looking for, that are relevant to your search query, in a speedy way.
So, if your website helps Google Achieve this goal, then your website is more likely to be shown within the search results for a relevant key word or phrase for your product or service.
To do this, you need to provide relevant, fresh and engaging content that Google is prepared to show.
Relevancy – Stick to keywords that relate to your business – do not start discussing what you did at the weekend with the family (unless it is 100% relevant) on your blog.
Freshness – Write content on a regular basis, plan ahead by using a content plan.
Engaging – Make sure you are writing something that your target audience will be happy to read, something useful and helpful, something they may want to bookmark or indeed share socially.
If you need help, or simply wish to discuss this in more detail, please drop us a line on info@m3sm.co.uk
Thanks
 

We all love to plan ahead and save time, time means money after all for every business.
So tools that hep to schedule tweets and facebook posts and Google Plus news updates is something that most savvy Social media users are familiar with and love.

What are the features and benefits?

Time – We already mentioned Time…
Money – … and money
Holidays – We can tweets and post even when we are away from our desk
Multiples – We can send the same message to multiple platforms…
Single Login – … or send a different message to individual platforms but from one login
Now you are perhaps wondering what on earth could be the downside, when there are so many positives?
The thing with scheduling is that often, the smallest things can be forgotten or even overlooked.
Social Media Posts
Now this brings me onto another subject entirely!

Website Security

Ikea have launched their latest must have gadget and we could not help ourselves, We simply had to share this “Out of the Book” thinking.

This hilarious video that is a skit on the overplayed commercials that Apple use in it’s marketing campaign is full of humour but really hits the spot.
Clearly a company who are targeting their audience correctly…
So why are we showing this?
Simply because we know that you can do the same. All to often we use marketing to highlight the following:

“This is what we have done”

“This is us doing it”

“This is what our clients think if it”

Try a little “Out of the Book” thinking, and perhaps your clients and prospects will start to pay a little more attention to you
Contact Us now to find out how you can benefit from cost effective Social Media Management with a real Return On your Investment.
E: tracy@m3sm.co.uk
T: 01604 328899
 

  • Have you ever wondered how you can increase your Lead Generation for your business?
  • Do you find Networking a chore?
  • Perhaps Networking simply is not your target market?

Using online Lead Generation techniques can drive quality, relevant, converting traffic to your website.
Working with qualified Digital Marketing experts, such as ourselves, can really start to grow your online business. It is important you choose a company who are willing to learn and understand your business, who will work with you to determine your goals and make sure they are achieved, someone who will challenge your thoughts and ideas to make sure you get the very best return on your marketing spend.
Typically, a Digital Marketing company will take you through a process that ensures you get good quality, relevant, converting traffic to your website. They will use strategies that include SEO, Social Media, Email Marketing, web apps…
Making sure you get the traffic is very important, but what if that traffic simply does not convert? We take this process a step further with Conversion techniques, measurement and strategy.
Our Lifecycle is something we feel all businesses should be following.
Give us a call now for your free web asset consultation – 01604 328899

What are social signals, and why are they important? A Social Signal is when someone values your web content enough to share, like, retweet or Plus 1 a link to your website socially.
What is happening when someone does this? Well it shows importance and relevance in a conversation.
For SEO we mix Social Signals with Semantic Web and Google Knowledge Graph, alongside various other methods to ensure relevancy for Googles Search Engine.
For more information, please call 01604 328899 or email info@m3sm.co.uk

The semantic web is a term that was used by Tim Berners Lee when he first created the web, so it is only right as a UK originated terminology, that we truly understand it and use it for UK SME business.
Tim Berners Lee used the term to describe a “web of data that can be processed by machines”.
The World Wide Web consortium have grasped this and evolved it into something that allows web users from all over to share data, information and views across the web. Semantic Information being the most important part – Semantic on the web meaning the focus on the relationship between content and people.
In other words, putting everything into context…
In real life we do this with the visual aid of body language and fascial expression, and we can tell what a person means by not only what they say but how they say it.
Have you ever misread an email because you cannot “see” the context”?

How can UK SME businesses use and benefit from the Semantic Web?

By understanding your users, what they are searching and HOW they are searching, you can change the content on your web to become adapted to their needs.
An example of this would be your Local Bank. In the past, your bank web content would perhaps include a few key words such as “Bank”, “Savings Accounts” and “Brand Name Bank”.
In real life we would never just walk up to someone in the street, tap them on the shoulder and say “Bank” – the person you are talking to would be confused, or think you were mad.
Instead you might say – “could you point me in the direction of the nearest bank please?”.
Online, instead of searching one word “bank” – people would search “Bank in Northampton”. With Social Media, people are asking questions of people online… and now search “Where can I find a Bank in Northampton?”
If you need more help and guidance on your Semantic Search, call 01604 328899 or email info@m3sm.co.uk
 
 
 

LouderVoice and M3SM have been working together globally since early 2011. We have now joined forces to offer a compelling Social solution for SMEs in the UK.
biteOnline marketing is an ever-moving target and it can be hard for SMEs to feel in control and up-to-date. To ease those concerns, M3SM’s offerings and LouderVoice’s Social Reviews are now available as an off-the-shelf solution that is optimised for the UK. Every business can have their online presence live and social-powered with almost no effort.
“It is no longer just about your website…” says M3SM Sales and Marketing Director Tracy Spence, based in Northampton, “consumers are web savvy, and actively look for reviews before they decide to purchase online. Search engines have responded by looking for reviews and making websites with real reviews more prominent. The LouderVoice system addresses this very easily and helps our clients get found on the web and increases their sales conversion rate too.”
bitereviewsLouderVoice CEO Conor O’Neill highlighted: “Cobbled-together online offerings are just too complex for most local businesses. They need something that works, straight out of the box, without adding even more work for them. This new LouderVoice-M3SM package provides exactly that.”
LouderVoice can be found on the web-sites of every type of business. These Social-powered systems put authentic reviews on the client’s site, not some third-party hub. Deep integration with Facebook makes qualified Social traffic flow from there to the client, not the other way around. All of LouderVoice’s solutions are also SEO-optimised so that reviews deliver benefits wherever the customers are online.
For further information please contact:
Tracy Spence, M3SM tracy@m3sm.co.uk, 01604-6328899
Conor O’Neill, LouderVoice, conor@loudervoice.com, 02081-440972
 
 
 
 

Did you know that Facebook fan Pages can be optimised?

Yes, Google accepts that Facebook is a strong brand and a very well used one at that. Business and Fan Pages can really help you increase your visibility on the web.
Claiming your Vanity URL is a good start, then of course working as hard as you can to ensure your customers are getting exactly what they want helps too.
But Facebook offers so much more… If you want to know how we do it, give us a call and claim your free initial consultation.
Email info@m3sm.co.uk