Videos help you get found online.

Our client was static with their SEO results, doing well, but not making any great gains. We discussed how videos could help, and set to work creating 5 videos that covered the navigation bar menu on the clients website.

A month later, and the results are in:

Great results for our client with a real improvement in organic ranking as a direct result of 5 new simple videos. You will of course notice that one keyword has in fact dropped in position, and we would like to point out that this particular keyword (which includes the word “seminars”) was not mentioned in any of the videos. Guess what the next video will be about!

Of course, being ranked well does not always mean that this leads to clicks onto your website, but because we have combined the videos with great, well structured SEO, we can see an increase in traffic too. We compared the period with October, so as not to be looking amazing as compared with the Christmas period, which will always deliver less traffic. 

Video Examples:

When you start to look at producing company videos, there are a lot of options out there. We are not an all encompassing video and animation studio (unlike our partners Triad), however we do have access to some great tools which have helped us develop videos like these:

https://www.youtube.com/watch?v=fSPnjX-6LE4M&A Training
https://www.youtube.com/watch?v=JOBzJN9GAPMIT Support Manchester

if you like the look of these low cost videos, you can either make them yourself by subscribing to Promo Videos (p.s. by clicking the link, you will receive a small discount of 10% off for the first three months), or you can ask us to use our reseller license with Promo, and create these for you for a small additional fee (but with no monthly commitment to Promo).

Give us a call on 01604 328899 to discuss.

Importance of blogging

As the New Year looms ever closer, and this next one being a new decade too, marketeers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.

This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a working lunch helped us identify where we want to go as a business in 2020, and moreover what we want to be reputed for.

This we based not only on our strengths and great SEO and Paid Ads results, but also profitability, PITA (painfulness) factor, internal skillsets, and the type of business we really want to work with.

In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.

Our business model for 2020 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).

Our business model not only identified that we are excellent at SEO and Paid Ads work for our clients, but also that we are very competitively priced for what we offer within our SEO packages and Paid Ads management fees.

So a campaign to promote our SEO and Paid Ads services is now underway, with SEO, Paid advertising and Email marketing being at the core of every campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire, Cheshire and the surrounding areas, but UK wide.

The Challenge with offering SEO Services

The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.

The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.

SEO Company that offers value

So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:

  • We research the words people are typing in right now to find products and services that you offer.
  • We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
  • We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
  • We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
  • We look at your Social Media posts to see how they can be improved for search.
  • We look at your content on the website and work with you to enhance this as well.
  • We report on all our activities undertaken, what we have achieved, and what may require more work.
  • We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
  • We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.

And all this for a reasonable, affordable monthly price.

We are not like the others! We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.

We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton, Cheshire and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you.

Don’t be an SEO sheep, stand out from the crowd. We look forward to hearing from you.

Call 01604 328899 or email tracy@m3sm.co.uk

Outsource your seo

IS SEO taking over your life?

Finding that you are spending too much of your time on SEO and not seeing the results you want? Take back control of your working week by taking the decision to outsource your SEO.
Let us do the hard work! Search Engine optimisation is both methodical and time consuming. M3SM will work on your behalf to get you found on the search engines, leaving you to handle the new opportunities that come your way.
Search Engine Optimisation (SEO) is the art of helping your website come closer to the top of the search engines like Google, Yahoo and Bing. A part of SEO relies on the structure of your website too, and Google are looking in particular at websites which are mobile friendly, websites which are safe and secure, and websites which load quickly. All of these are based around the user experience on a website, which if right, will increase the chances of website visitors becoming customers too.
Time & time again, we deliver great results for our clients, many of whom have been with us for years. We work hard to meet your goals, & ensure you get the sales leads or sales orders you need to grow your business. Take some time to look over our testimonials http://www.m3sm.co.uk/testimonials/
We take pride in working with various industries. Take a look at some of our case studies.
http://www.m3sm.co.uk/case-studies/
Making the final decision to outsource is very important so the first thing I would recommend to do it take full advantage of our free SEO audit. http://www.m3sm.co.uk/request-a-free-seo-analysis/
Simply fill out your information. We will then send you a full analysis report depicting where changes need to be made to improve how you are being found and customer experience on your site. Should you have any questions please email us on info@m3sm.co.uk
We invite you to spend some time to look at our website. http://www.m3sm.co.uk/
M3SM look forward to working with you in the near future.