Importance of blogging

As the New Year looms ever closer, and this next one being a new decade too, marketeers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.

This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a working lunch helped us identify where we want to go as a business in 2020, and moreover what we want to be reputed for.

This we based not only on our strengths and great SEO and Paid Ads results, but also profitability, PITA (painfulness) factor, internal skillsets, and the type of business we really want to work with.

In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.

Our business model for 2020 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).

Our business model not only identified that we are excellent at SEO and Paid Ads work for our clients, but also that we are very competitively priced for what we offer within our SEO packages and Paid Ads management fees.

So a campaign to promote our SEO and Paid Ads services is now underway, with SEO, Paid advertising and Email marketing being at the core of every campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire, Cheshire and the surrounding areas, but UK wide.

The Challenge with offering SEO Services

The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.

The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.

SEO Company that offers value

So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:

  • We research the words people are typing in right now to find products and services that you offer.
  • We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
  • We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
  • We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
  • We look at your Social Media posts to see how they can be improved for search.
  • We look at your content on the website and work with you to enhance this as well.
  • We report on all our activities undertaken, what we have achieved, and what may require more work.
  • We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
  • We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.

And all this for a reasonable, affordable monthly price.

We are not like the others! We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.

We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton, Cheshire and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you.

Don’t be an SEO sheep, stand out from the crowd. We look forward to hearing from you.

Call 01604 328899 or email tracy@m3sm.co.uk

How to get on the first page of google

This is a question that gets asked over and over, and if there was a simple answer, then everyone would be doing it and we would be out of business.
Google run its impressive search Engine based on Algorithmic Calculations, and these calculations are tweaked at least once a day. So the answer is – there is no quick fix to get on the first page of Google.
HOWEVER…
How to get on the first page of googleWhat if you understood what Google is looking for, and how it’s business operates, then would you stand a better chance of understanding the process?
Of course you would! So, the question should not be “How do I get on the first page of Google”, but should be “What can I do with my web presence that means Google is more likely to show my website in the search results for a relevant key word or phrase?”
When thinking about the Google business, what do we now about our own business, and every other money making business in the UK, indeed in the world? The end game is to make money, it’s that simple.
How does Google make money? through it’s paid services such as Google Adwords.
When Google is asking a company to use and pay for its services, it is competing with the other search engines, and therefore needs to offer value for money. With any paid for advertising, whether on or offline, then the value is achieved through relevant reach. If you were to write an Advertorial in a relevant and targeted magazine, you would want to understand how many readers there are, so you can understand the potential reach. On Google, that reach is measured by user numbers.
So the more users on Google, the better their offering to the paid elements of the search engine, and therefore the more money they are likely to take.
Now we need to consider why a person would continue to choose Google as its preferred Search Engine. That’s simple, Google provide the results you are looking for, that are relevant to your search query, in a speedy way.
So, if your website helps Google Achieve this goal, then your website is more likely to be shown within the search results for a relevant key word or phrase for your product or service.
To do this, you need to provide relevant, fresh and engaging content that Google is prepared to show.
Relevancy – Stick to keywords that relate to your business – do not start discussing what you did at the weekend with the family (unless it is 100% relevant) on your blog.
Freshness – Write content on a regular basis, plan ahead by using a content plan.
Engaging – Make sure you are writing something that your target audience will be happy to read, something useful and helpful, something they may want to bookmark or indeed share socially.
If you need help, or simply wish to discuss this in more detail, please drop us a line on info@m3sm.co.uk
Thanks
 

As we enter into  the New Year, on a personal level we often make a lot of New Years resolutions that sometimes we do not keep:
Starting a diet, stopping smoking, cleaning the car more regularly…
As a business, you may do the same, but by way of new targets and goals. You may rethink your business strategy and also rethink your business costs.
This is the time when a few companies rethink how they can become more visible on the web, and Search Engine Optimisation becomes more crucial to their Digital Marketing Strategy.
It is also the time when some companies are not realising their return on investment from their online strategies, and stop their Digital Marketing spend.
January is a game changer for some businesses, and it certainly makes for interesting moments for SEO experts like M3 Strategic Marketing Ltd who see changes with their client positioning on the web because client online competition may slow down or gather pace.
However, as with any New Years resolution, your business will have measurable goals and targets. Search Engine positions may change, and often do, so our focus is not on website ranking, but is all about making sure your business grows, by working with you to achieve your goals and targets.
With this approach, we can be sure our clients are seeing a return on their Digital Marketing spend.
Have you ever heard the phrase “You can lead a horse to water, but cannot make him drink”. SEO alone is a little like that, any SEO expert can get visits to your website. Our clients know that we aim to get RELEVANT visits on to your website, and then continually discuss how we can ensure your website visitors then turn into prospects for you to convert, or actual online sales.
Want to know more? Call us on 01604 328899 or email tracy@m3sm.co.uk
 
 

Search Engine OptimisationYou have heard about SEO (Search Engine Optimisation) and are now doing your research trying to understand it a little more, but everywhere you look, the websites and blogs are telling you how to become and SEO expert.
Here is our guide to the benefits of SEO:

  • Visibility
  • Lead Generation
  • Affordability
  • Long Term

VISIBILITY:
Your website will be more visible on the web. It may sound obvious, but SEO will make your website more easily found by prospects when they are looking for your products and services if it is done well.
Our SEO team will work with you to achieve the goals you are looking for, whether that be more brand awareness, more leads or more sales… we will create a strategic plan based around the SEO campaign and your goals to get you where you want to be and give you the very best return on your investment.
LEAD GENERATION:
Because your website will be more visible you will of course start to see an increase in visitors coming to your website. As the numbers grow, there is a real chance that your website will convert into leads and paying clients.
Our SEO team will not stop at driving traffic to your website, it is very important that your business is a success. After all, the more successful you are, the more likely you are to stay with us. We will learn about your business and learn about your goals, and we will make recommendations to make changes to your website in order that the traffic visiting your website is more likely to convert. We are happy to make these changes for you, or work with your website developer to make recommended changes where possible.
AFFORDABILITY:
SEO can be a more cost effective solution long term and will give you a real measurable return on your investment. An SEO strategy will incorporate various elements which can be tailored to suit your needs and your budget.
Our SEO team will discuss your requirements and come back with a package based around your budget that will achieve your goals.
LONG TERM:
This is not a quick fix solution, for that you need Pay Per Click, and infact PPC and SEO together will enhance your online strategy exponentially. SEO will continually place you where you need to be.
Our SEO team will work to ensure you are where you want to be and monitor your online competitors too in order that we keep you ahead of them as well.
Contact us now on 01604 328899 for your free consultation.

The semantic web is a term that was used by Tim Berners Lee when he first created the web, so it is only right as a UK originated terminology, that we truly understand it and use it for UK SME business.
Tim Berners Lee used the term to describe a “web of data that can be processed by machines”.
The World Wide Web consortium have grasped this and evolved it into something that allows web users from all over to share data, information and views across the web. Semantic Information being the most important part – Semantic on the web meaning the focus on the relationship between content and people.
In other words, putting everything into context…
In real life we do this with the visual aid of body language and fascial expression, and we can tell what a person means by not only what they say but how they say it.
Have you ever misread an email because you cannot “see” the context”?

How can UK SME businesses use and benefit from the Semantic Web?

By understanding your users, what they are searching and HOW they are searching, you can change the content on your web to become adapted to their needs.
An example of this would be your Local Bank. In the past, your bank web content would perhaps include a few key words such as “Bank”, “Savings Accounts” and “Brand Name Bank”.
In real life we would never just walk up to someone in the street, tap them on the shoulder and say “Bank” – the person you are talking to would be confused, or think you were mad.
Instead you might say – “could you point me in the direction of the nearest bank please?”.
Online, instead of searching one word “bank” – people would search “Bank in Northampton”. With Social Media, people are asking questions of people online… and now search “Where can I find a Bank in Northampton?”
If you need more help and guidance on your Semantic Search, call 01604 328899 or email info@m3sm.co.uk
 
 
 

Did you know that Facebook fan Pages can be optimised?

Yes, Google accepts that Facebook is a strong brand and a very well used one at that. Business and Fan Pages can really help you increase your visibility on the web.
Claiming your Vanity URL is a good start, then of course working as hard as you can to ensure your customers are getting exactly what they want helps too.
But Facebook offers so much more… If you want to know how we do it, give us a call and claim your free initial consultation.
Email info@m3sm.co.uk