If you owned a car, you might invest in an annual car service, you may pay a monthly fee for breakdown recovery, and you most certainly would pay for insurance either monthly or annually.
Every year, as a car owner, you budget for something that may go wrong, and you plan ahead for a replacement car when the costs get too great, and factor in depreciation for age, wear and tear and new technologies that mean spare parts are harder to come by.
A car is very important to you.
As a business owner with a business website, your site may generate business leads or sales, it may save you time, it may act as a team intranet. Therefore, it should also be important to you. Yet when you create a business website, you don’t always plan for the future. You simply pay for the site to be hosted somewhere and don’t often give it another thought until it goes wrong.
In the news recently, Marks and Spencer blamed their broken website on the decline of their online sales.
As digital marketers, we look regularly at the larger company websites. Mainly to gauge the latest trends. We have spotted many sites (including Marks and Spencer) that have been broken. It happens!
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It does however, raise some questions

  • Who  are monitoring these sites?
  • Who are making remedial changes?
  • Who are maintaining the website?
If your website is important to your business, you really should have a method of servicing your site.

Maintenance Package

Changes and small fixes can be made. Usually the cost of a regular maintenance package is less than an hourly rate or day rate because resource can be planned.

Site and Database Back-Up Package

Regular website back ups and database back ups are not always included with your hosting package.  If your website gets defaced, or broken, how quickly can you rebuild it or recover it?

Refresh and Rebuild Planning

Like a car, a website will depreciate, start to break and may begin to look dated  as fashion changes. You should plan to refresh and even rebuild your website every few years. A monthly plan will ensure you have enough in the bank to let this happen.
Like everything,  software dates and eventually breaks. But with a website, this does not always need to be the cause for your website to start to look strange, or not work as it did previously.
Any upgrades on the following may affect the way your site looks or functions.
  1. Browser
  2. Java Script
  3. PHP
  4. Security
  5. Server
  6. Software
6 good reasons to make sure you have a plan in place to support and maintain your website.
Contact Us Now to discuss your specific requirements.
CALL 01604 328899
  • Have you ever wondered how you can increase your Lead Generation for your business?
  • Do you find Networking a chore?
  • Perhaps Networking simply is not your target market?

Using online Lead Generation techniques can drive quality, relevant, converting traffic to your website.
Working with qualified Digital Marketing experts, such as ourselves, can really start to grow your online business. It is important you choose a company who are willing to learn and understand your business, who will work with you to determine your goals and make sure they are achieved, someone who will challenge your thoughts and ideas to make sure you get the very best return on your marketing spend.
Typically, a Digital Marketing company will take you through a process that ensures you get good quality, relevant, converting traffic to your website. They will use strategies that include SEO, Social Media, Email Marketing, web apps…
Making sure you get the traffic is very important, but what if that traffic simply does not convert? We take this process a step further with Conversion techniques, measurement and strategy.
Our Lifecycle is something we feel all businesses should be following.
Give us a call now for your free web asset consultation – 01604 328899

As we enter into  the New Year, on a personal level we often make a lot of New Years resolutions that sometimes we do not keep:
Starting a diet, stopping smoking, cleaning the car more regularly…
As a business, you may do the same, but by way of new targets and goals. You may rethink your business strategy and also rethink your business costs.
This is the time when a few companies rethink how they can become more visible on the web, and Search Engine Optimisation becomes more crucial to their Digital Marketing Strategy.
It is also the time when some companies are not realising their return on investment from their online strategies, and stop their Digital Marketing spend.
January is a game changer for some businesses, and it certainly makes for interesting moments for SEO experts like M3 Strategic Marketing Ltd who see changes with their client positioning on the web because client online competition may slow down or gather pace.
However, as with any New Years resolution, your business will have measurable goals and targets. Search Engine positions may change, and often do, so our focus is not on website ranking, but is all about making sure your business grows, by working with you to achieve your goals and targets.
With this approach, we can be sure our clients are seeing a return on their Digital Marketing spend.
Have you ever heard the phrase “You can lead a horse to water, but cannot make him drink”. SEO alone is a little like that, any SEO expert can get visits to your website. Our clients know that we aim to get RELEVANT visits on to your website, and then continually discuss how we can ensure your website visitors then turn into prospects for you to convert, or actual online sales.
Want to know more? Call us on 01604 328899 or email tracy@m3sm.co.uk
 
 

As a part of our strategic growth plan, we are moving to bigger and better offices.
Still staying on the prestigious Northampton Science Park, we are moving to Unit 20 Babbage House, which is ideally suited to our IT requirements with High Speed internet access, and also to our growing team.
We are moving in with our offline marketing partner Source DPM, and now between us we can cover most of your marketing needs from one place.
Both the Source website and our own will undergo a few changes in the coming weeks to reflect our alliance, and the changes we are making.
From 1st November 2013 our new address will be:
Babbage-House-Map-300x253Unit 20 Babbage House, Northampton Science Park, Kings Park Road, Moulton Park, Northampton, NN3 6LG.

Search Engine OptimisationYou have heard about SEO (Search Engine Optimisation) and are now doing your research trying to understand it a little more, but everywhere you look, the websites and blogs are telling you how to become and SEO expert.
Here is our guide to the benefits of SEO:

  • Visibility
  • Lead Generation
  • Affordability
  • Long Term

VISIBILITY:
Your website will be more visible on the web. It may sound obvious, but SEO will make your website more easily found by prospects when they are looking for your products and services if it is done well.
Our SEO team will work with you to achieve the goals you are looking for, whether that be more brand awareness, more leads or more sales… we will create a strategic plan based around the SEO campaign and your goals to get you where you want to be and give you the very best return on your investment.
LEAD GENERATION:
Because your website will be more visible you will of course start to see an increase in visitors coming to your website. As the numbers grow, there is a real chance that your website will convert into leads and paying clients.
Our SEO team will not stop at driving traffic to your website, it is very important that your business is a success. After all, the more successful you are, the more likely you are to stay with us. We will learn about your business and learn about your goals, and we will make recommendations to make changes to your website in order that the traffic visiting your website is more likely to convert. We are happy to make these changes for you, or work with your website developer to make recommended changes where possible.
AFFORDABILITY:
SEO can be a more cost effective solution long term and will give you a real measurable return on your investment. An SEO strategy will incorporate various elements which can be tailored to suit your needs and your budget.
Our SEO team will discuss your requirements and come back with a package based around your budget that will achieve your goals.
LONG TERM:
This is not a quick fix solution, for that you need Pay Per Click, and infact PPC and SEO together will enhance your online strategy exponentially. SEO will continually place you where you need to be.
Our SEO team will work to ensure you are where you want to be and monitor your online competitors too in order that we keep you ahead of them as well.
Contact us now on 01604 328899 for your free consultation.

You may have heard of Digital Marketing, email marketing or even SEO, but few companies have considered or heard of Conversion Architecture, which means that if you are reading this, you are already one step ahead.
When you create a website and publish it to the web, your site will sit among millions of other website just waiting to be found. It’s a little like putting a piece of paper with the message “Contact Us” onto a tree in the middle of Epping Forest, and waiting for the phone to ring. 0Most people would think that would be a waste of money, time and effort, yet millions do it.
Conversion Architecture CycleThose who realise that they need sign posts to the piece of paper, or indeed those who realise that in fact they need that piece of paper to be right by the entrance to the Forest will have a handle on their Digital Marketing and will have engaged an SEO and/or Pay per Click specialist agency.
But those who have also realised that “Contact Us” may not be the best words to use on the piece of paper, or indeed that the piece of paper needs to be in orange as opposed to white, and the writing needs to be in capitals, they are the companies who will turn that traffic coming onto their website into leads and paying customers These companies will convert.
Conversion Architecture is based on science and fact, but is also down to interpretation based on extensive knowledge of online user behaviour and also creative marketing flair. The cycle repeats itself as the business goals become more refined:
SCIENCE AND FACT:
Tools that offer URL tracking and Click Intention Tracking can tell us where your prospects are clicking, what words they used to find the page, what Search Engine found your page etc. This give us the facts that we can then use in our scientific formulas. The formulas are based around many years of gathering these facts based on industry sector and online user behaviour analysis.
ONLINE USER BEHAVIOUR:
Over many years we have been gathering statistics about what works and what does not. Online user behaviour has distinct elements to it that are not always what you would expect. Having worked with many companies around the globe including Fortune 100?s, working with user focus groups, researching videos of people actions whilst completing online tasks, we know the differences between different personas and their online experience expectations.
CREATIVE MARKETING FLAIR:
Once we have Science and understand the company we work with and their web visitor personas, then comes the creativity for testing. Testing is key to any Conversion Architecture, and once again leads us back to the Science and Fact to ensure your marketing budget gets the very best return.
If you would like a free consultation and an Intention Tracking Trial, let us know by Contacting Us on 01604 328899

LouderVoice and M3SM have been working together globally since early 2011. We have now joined forces to offer a compelling Social solution for SMEs in the UK.
biteOnline marketing is an ever-moving target and it can be hard for SMEs to feel in control and up-to-date. To ease those concerns, M3SM’s offerings and LouderVoice’s Social Reviews are now available as an off-the-shelf solution that is optimised for the UK. Every business can have their online presence live and social-powered with almost no effort.
“It is no longer just about your website…” says M3SM Sales and Marketing Director Tracy Spence, based in Northampton, “consumers are web savvy, and actively look for reviews before they decide to purchase online. Search engines have responded by looking for reviews and making websites with real reviews more prominent. The LouderVoice system addresses this very easily and helps our clients get found on the web and increases their sales conversion rate too.”
bitereviewsLouderVoice CEO Conor O’Neill highlighted: “Cobbled-together online offerings are just too complex for most local businesses. They need something that works, straight out of the box, without adding even more work for them. This new LouderVoice-M3SM package provides exactly that.”
LouderVoice can be found on the web-sites of every type of business. These Social-powered systems put authentic reviews on the client’s site, not some third-party hub. Deep integration with Facebook makes qualified Social traffic flow from there to the client, not the other way around. All of LouderVoice’s solutions are also SEO-optimised so that reviews deliver benefits wherever the customers are online.
For further information please contact:
Tracy Spence, M3SM tracy@m3sm.co.uk, 01604-6328899
Conor O’Neill, LouderVoice, conor@loudervoice.com, 02081-440972