Digital Marketing Plan

When any new year comes around, it is right and proper that you reflect on what has gone and look forward to the future, and moving into this new decade should be no different.

Applying what we do personally to your business, again should be no different, and so a Digital Marketing Plan should be considered.

Analytical Review of 2019

To determine your plan, first we need to reflect, and so a detailed review of what you did in 2019 and what worked, and what did not should be at the top of your list of things to do before you start planning for 2020.

Having goals set for your business is standard for any company. Increase in sales, increase in revenue, increase in profits etc. These goals need to be measured. How will you get there?

When someone completes and online form, clicks to call or email, these are potential leads, and should be measured within Google Analytics. Understanding how we received these form fills, calls and emails tells us what has worked, and associating a cost per lead (CPA or Cost Per Acquisition) we can then determine a return on Investment (ROI).

Working out what has given us the best ROI means we can do more of this in 2020, and is considered a priority in your 2020 plan.

Onto the Digital Marketing Plan

Once you can determine what has worked and what has not, then you can start to create your plan. Your Digital Marketing plan should be based around content. When M3 have created plans for our clients, we include the following:

Table of Contents

  • Content Marketing Strategy
  • Introduction
  • Objectives
  • Monthly Content Marketing Themes
  • One Brand
  • Components of the Content Marketing Strategy
  • Offline Collateral
  • Blogs 
  • Newsletter 
  • Videos 
  • Press Release
  • Social Media
  • Infographics 
  • Remarketing Banners & Landing Pages 
  • Reports 
  • Content Marketing Syndication Process 
  • What You Need to Syndicate Content 
  • Your Social Channels: 
  • Additional Tools: 
  • Following Social Channels: 
  • 2020 Content Marketing Calendar

Here is one we created for one of our clients. This is just the bones of the plan, the detail is all important, yet the plan must be fluid and adaptable for change. Keep reading and then decide if you want our FREE DOWNLOAD – remember, the detail matters. See the end of the post.

Introduction

Our overall goal in establishing and executing a Content Marketing Strategy is to have one voice as a brand and to encourage you to be consistent in your messaging to your clients. By establishing an official strategy and calendar you can ensure you are actively generating and syndicating content around your brand and the services you offer. By having this voice driven out through your company you can help to build your company into a leading brand within your industry.

In 2020 you are looking to build upon your brand and give your clients more information on the products and services that matter to their business. This will help to show that as a brand are experts within the industry and can be looked upon as leaders and innovators. In doing so, you should achieve a number of objectives that will help to build brand awareness, help generate leads and ultimately increase sales and revenues.

The objectives of this Content Marketing Strategy are as follows:

• Raise brand awareness and recognition

• Generate meaningful content to enhance the experience your clients have

• Improve your overall brand perception as a leader and expert in your industry

• Increase your ranking for competitive industry keywords

• Help generate more traffic to your website

• Provide more content that you can syndicate and help generate more traffic to your site

• Provide marketing content and programs you can use to generate more leads and referrals

• Enable you to nurture your database using turn-key marketing resources

• Help reinforce the value of your services and increase your sales and recurring revenues

• Improve brand loyalty and retention by providing ongoing content and expertise

Monthly Content Marketing Themes

The 2020 Content Marketing Strategy is broken down into monthly themes. These themes/topics are driven by the core products and services you provide your clients, as well as timed alongside your upcoming marketing launches and messages. Below is a snapshot of the 12 content marketing themes for 2020, and the first two for 2021:

  • January:
  • February:
  • March:
  • April:
  • May:
  • June:
  • July:
  • August:
  • September:
  • October:
  • November:
  • December:
  • January 2021:
  • February 2021:

One Brand

In order to compete with other brands you need to generate high quality content and have that content syndicated across numerous channels effectively.

In addition, it is important that all marketing should follow the same strategic path at the same time to give your clients and prospects the greatest possible experience from any channel you own.Both are necessary for the 2020 Content Marketing Strategy to be successful. If just one of the above commitments falters; your overall goal to become a recognised brand using content marketing will not happen.

Components of the Content Marketing Strategy

An effective content marketing strategy leverages various tools and tactics to generate good quality content. Below outlines the components that make up your 2020 Content Marketing Strategy.

  • Remarketing Campaigns
  • Offline Collateral
  • Reports (Trends and Industry Info)
  • Infographics (Pinterest, Flickr, Instagram)
  • Social Media (LinkedIn, Pinterest, Facebook, Twitter, Instagram)
  • Blogs
  • Press Release (on and offline)
  • Email Newsletter
  • Videos

If you are interested in seeing more, please do not hesitate to make contact:

01604 328899 or info@m3sm.co.uk

Meanwhile, the team at M3SM would like to wish you a Happy New Year, and a prosperous 2020.

DOWNLOAD THE COMPLETE STARTER CONTENT PLAN – remember, the detail matters.

https://www.m3sm.co.uk/wp-content/uploads/2019/12/M3SM-2020-Content-Marketing-Strategy-Calendar.pdf

How to get on the first page of google

This is a question that gets asked over and over, and if there was a simple answer, then everyone would be doing it and we would be out of business.
Google run its impressive search Engine based on Algorithmic Calculations, and these calculations are tweaked at least once a day. So the answer is – there is no quick fix to get on the first page of Google.
HOWEVER…
How to get on the first page of googleWhat if you understood what Google is looking for, and how it’s business operates, then would you stand a better chance of understanding the process?
Of course you would! So, the question should not be “How do I get on the first page of Google”, but should be “What can I do with my web presence that means Google is more likely to show my website in the search results for a relevant key word or phrase?”
When thinking about the Google business, what do we now about our own business, and every other money making business in the UK, indeed in the world? The end game is to make money, it’s that simple.
How does Google make money? through it’s paid services such as Google Adwords.
When Google is asking a company to use and pay for its services, it is competing with the other search engines, and therefore needs to offer value for money. With any paid for advertising, whether on or offline, then the value is achieved through relevant reach. If you were to write an Advertorial in a relevant and targeted magazine, you would want to understand how many readers there are, so you can understand the potential reach. On Google, that reach is measured by user numbers.
So the more users on Google, the better their offering to the paid elements of the search engine, and therefore the more money they are likely to take.
Now we need to consider why a person would continue to choose Google as its preferred Search Engine. That’s simple, Google provide the results you are looking for, that are relevant to your search query, in a speedy way.
So, if your website helps Google Achieve this goal, then your website is more likely to be shown within the search results for a relevant key word or phrase for your product or service.
To do this, you need to provide relevant, fresh and engaging content that Google is prepared to show.
Relevancy – Stick to keywords that relate to your business – do not start discussing what you did at the weekend with the family (unless it is 100% relevant) on your blog.
Freshness – Write content on a regular basis, plan ahead by using a content plan.
Engaging – Make sure you are writing something that your target audience will be happy to read, something useful and helpful, something they may want to bookmark or indeed share socially.
If you need help, or simply wish to discuss this in more detail, please drop us a line on info@m3sm.co.uk
Thanks
 

Ikea have launched their latest must have gadget and we could not help ourselves, We simply had to share this “Out of the Book” thinking.

This hilarious video that is a skit on the overplayed commercials that Apple use in it’s marketing campaign is full of humour but really hits the spot.
Clearly a company who are targeting their audience correctly…
So why are we showing this?
Simply because we know that you can do the same. All to often we use marketing to highlight the following:

“This is what we have done”

“This is us doing it”

“This is what our clients think if it”

Try a little “Out of the Book” thinking, and perhaps your clients and prospects will start to pay a little more attention to you
Contact Us now to find out how you can benefit from cost effective Social Media Management with a real Return On your Investment.
E: tracy@m3sm.co.uk
T: 01604 328899
 

  • Have you ever wondered how you can increase your Lead Generation for your business?
  • Do you find Networking a chore?
  • Perhaps Networking simply is not your target market?

Using online Lead Generation techniques can drive quality, relevant, converting traffic to your website.
Working with qualified Digital Marketing experts, such as ourselves, can really start to grow your online business. It is important you choose a company who are willing to learn and understand your business, who will work with you to determine your goals and make sure they are achieved, someone who will challenge your thoughts and ideas to make sure you get the very best return on your marketing spend.
Typically, a Digital Marketing company will take you through a process that ensures you get good quality, relevant, converting traffic to your website. They will use strategies that include SEO, Social Media, Email Marketing, web apps…
Making sure you get the traffic is very important, but what if that traffic simply does not convert? We take this process a step further with Conversion techniques, measurement and strategy.
Our Lifecycle is something we feel all businesses should be following.
Give us a call now for your free web asset consultation – 01604 328899

As we enter into  the New Year, on a personal level we often make a lot of New Years resolutions that sometimes we do not keep:
Starting a diet, stopping smoking, cleaning the car more regularly…
As a business, you may do the same, but by way of new targets and goals. You may rethink your business strategy and also rethink your business costs.
This is the time when a few companies rethink how they can become more visible on the web, and Search Engine Optimisation becomes more crucial to their Digital Marketing Strategy.
It is also the time when some companies are not realising their return on investment from their online strategies, and stop their Digital Marketing spend.
January is a game changer for some businesses, and it certainly makes for interesting moments for SEO experts like M3 Strategic Marketing Ltd who see changes with their client positioning on the web because client online competition may slow down or gather pace.
However, as with any New Years resolution, your business will have measurable goals and targets. Search Engine positions may change, and often do, so our focus is not on website ranking, but is all about making sure your business grows, by working with you to achieve your goals and targets.
With this approach, we can be sure our clients are seeing a return on their Digital Marketing spend.
Have you ever heard the phrase “You can lead a horse to water, but cannot make him drink”. SEO alone is a little like that, any SEO expert can get visits to your website. Our clients know that we aim to get RELEVANT visits on to your website, and then continually discuss how we can ensure your website visitors then turn into prospects for you to convert, or actual online sales.
Want to know more? Call us on 01604 328899 or email tracy@m3sm.co.uk
 
 

Search Engine OptimisationYou have heard about SEO (Search Engine Optimisation) and are now doing your research trying to understand it a little more, but everywhere you look, the websites and blogs are telling you how to become and SEO expert.
Here is our guide to the benefits of SEO:

  • Visibility
  • Lead Generation
  • Affordability
  • Long Term

VISIBILITY:
Your website will be more visible on the web. It may sound obvious, but SEO will make your website more easily found by prospects when they are looking for your products and services if it is done well.
Our SEO team will work with you to achieve the goals you are looking for, whether that be more brand awareness, more leads or more sales… we will create a strategic plan based around the SEO campaign and your goals to get you where you want to be and give you the very best return on your investment.
LEAD GENERATION:
Because your website will be more visible you will of course start to see an increase in visitors coming to your website. As the numbers grow, there is a real chance that your website will convert into leads and paying clients.
Our SEO team will not stop at driving traffic to your website, it is very important that your business is a success. After all, the more successful you are, the more likely you are to stay with us. We will learn about your business and learn about your goals, and we will make recommendations to make changes to your website in order that the traffic visiting your website is more likely to convert. We are happy to make these changes for you, or work with your website developer to make recommended changes where possible.
AFFORDABILITY:
SEO can be a more cost effective solution long term and will give you a real measurable return on your investment. An SEO strategy will incorporate various elements which can be tailored to suit your needs and your budget.
Our SEO team will discuss your requirements and come back with a package based around your budget that will achieve your goals.
LONG TERM:
This is not a quick fix solution, for that you need Pay Per Click, and infact PPC and SEO together will enhance your online strategy exponentially. SEO will continually place you where you need to be.
Our SEO team will work to ensure you are where you want to be and monitor your online competitors too in order that we keep you ahead of them as well.
Contact us now on 01604 328899 for your free consultation.

You may have heard of Digital Marketing, email marketing or even SEO, but few companies have considered or heard of Conversion Architecture, which means that if you are reading this, you are already one step ahead.
When you create a website and publish it to the web, your site will sit among millions of other website just waiting to be found. It’s a little like putting a piece of paper with the message “Contact Us” onto a tree in the middle of Epping Forest, and waiting for the phone to ring. 0Most people would think that would be a waste of money, time and effort, yet millions do it.
Conversion Architecture CycleThose who realise that they need sign posts to the piece of paper, or indeed those who realise that in fact they need that piece of paper to be right by the entrance to the Forest will have a handle on their Digital Marketing and will have engaged an SEO and/or Pay per Click specialist agency.
But those who have also realised that “Contact Us” may not be the best words to use on the piece of paper, or indeed that the piece of paper needs to be in orange as opposed to white, and the writing needs to be in capitals, they are the companies who will turn that traffic coming onto their website into leads and paying customers These companies will convert.
Conversion Architecture is based on science and fact, but is also down to interpretation based on extensive knowledge of online user behaviour and also creative marketing flair. The cycle repeats itself as the business goals become more refined:
SCIENCE AND FACT:
Tools that offer URL tracking and Click Intention Tracking can tell us where your prospects are clicking, what words they used to find the page, what Search Engine found your page etc. This give us the facts that we can then use in our scientific formulas. The formulas are based around many years of gathering these facts based on industry sector and online user behaviour analysis.
ONLINE USER BEHAVIOUR:
Over many years we have been gathering statistics about what works and what does not. Online user behaviour has distinct elements to it that are not always what you would expect. Having worked with many companies around the globe including Fortune 100?s, working with user focus groups, researching videos of people actions whilst completing online tasks, we know the differences between different personas and their online experience expectations.
CREATIVE MARKETING FLAIR:
Once we have Science and understand the company we work with and their web visitor personas, then comes the creativity for testing. Testing is key to any Conversion Architecture, and once again leads us back to the Science and Fact to ensure your marketing budget gets the very best return.
If you would like a free consultation and an Intention Tracking Trial, let us know by Contacting Us on 01604 328899

LouderVoice and M3SM have been working together globally since early 2011. We have now joined forces to offer a compelling Social solution for SMEs in the UK.
biteOnline marketing is an ever-moving target and it can be hard for SMEs to feel in control and up-to-date. To ease those concerns, M3SM’s offerings and LouderVoice’s Social Reviews are now available as an off-the-shelf solution that is optimised for the UK. Every business can have their online presence live and social-powered with almost no effort.
“It is no longer just about your website…” says M3SM Sales and Marketing Director Tracy Spence, based in Northampton, “consumers are web savvy, and actively look for reviews before they decide to purchase online. Search engines have responded by looking for reviews and making websites with real reviews more prominent. The LouderVoice system addresses this very easily and helps our clients get found on the web and increases their sales conversion rate too.”
bitereviewsLouderVoice CEO Conor O’Neill highlighted: “Cobbled-together online offerings are just too complex for most local businesses. They need something that works, straight out of the box, without adding even more work for them. This new LouderVoice-M3SM package provides exactly that.”
LouderVoice can be found on the web-sites of every type of business. These Social-powered systems put authentic reviews on the client’s site, not some third-party hub. Deep integration with Facebook makes qualified Social traffic flow from there to the client, not the other way around. All of LouderVoice’s solutions are also SEO-optimised so that reviews deliver benefits wherever the customers are online.
For further information please contact:
Tracy Spence, M3SM tracy@m3sm.co.uk, 01604-6328899
Conor O’Neill, LouderVoice, conor@loudervoice.com, 02081-440972