• Have you ever wondered how you can increase your Lead Generation for your business?
  • Do you find Networking a chore?
  • Perhaps Networking simply is not your target market?

Using online Lead Generation techniques can drive quality, relevant, converting traffic to your website.
Working with qualified Digital Marketing experts, such as ourselves, can really start to grow your online business. It is important you choose a company who are willing to learn and understand your business, who will work with you to determine your goals and make sure they are achieved, someone who will challenge your thoughts and ideas to make sure you get the very best return on your marketing spend.
Typically, a Digital Marketing company will take you through a process that ensures you get good quality, relevant, converting traffic to your website. They will use strategies that include SEO, Social Media, Email Marketing, web apps…
Making sure you get the traffic is very important, but what if that traffic simply does not convert? We take this process a step further with Conversion techniques, measurement and strategy.
Our Lifecycle is something we feel all businesses should be following.
Give us a call now for your free web asset consultation – 01604 328899

You may have heard of Digital Marketing, email marketing or even SEO, but few companies have considered or heard of Conversion Architecture, which means that if you are reading this, you are already one step ahead.
When you create a website and publish it to the web, your site will sit among millions of other website just waiting to be found. It’s a little like putting a piece of paper with the message “Contact Us” onto a tree in the middle of Epping Forest, and waiting for the phone to ring. 0Most people would think that would be a waste of money, time and effort, yet millions do it.
Conversion Architecture CycleThose who realise that they need sign posts to the piece of paper, or indeed those who realise that in fact they need that piece of paper to be right by the entrance to the Forest will have a handle on their Digital Marketing and will have engaged an SEO and/or Pay per Click specialist agency.
But those who have also realised that “Contact Us” may not be the best words to use on the piece of paper, or indeed that the piece of paper needs to be in orange as opposed to white, and the writing needs to be in capitals, they are the companies who will turn that traffic coming onto their website into leads and paying customers These companies will convert.
Conversion Architecture is based on science and fact, but is also down to interpretation based on extensive knowledge of online user behaviour and also creative marketing flair. The cycle repeats itself as the business goals become more refined:
SCIENCE AND FACT:
Tools that offer URL tracking and Click Intention Tracking can tell us where your prospects are clicking, what words they used to find the page, what Search Engine found your page etc. This give us the facts that we can then use in our scientific formulas. The formulas are based around many years of gathering these facts based on industry sector and online user behaviour analysis.
ONLINE USER BEHAVIOUR:
Over many years we have been gathering statistics about what works and what does not. Online user behaviour has distinct elements to it that are not always what you would expect. Having worked with many companies around the globe including Fortune 100?s, working with user focus groups, researching videos of people actions whilst completing online tasks, we know the differences between different personas and their online experience expectations.
CREATIVE MARKETING FLAIR:
Once we have Science and understand the company we work with and their web visitor personas, then comes the creativity for testing. Testing is key to any Conversion Architecture, and once again leads us back to the Science and Fact to ensure your marketing budget gets the very best return.
If you would like a free consultation and an Intention Tracking Trial, let us know by Contacting Us on 01604 328899