Header 1 Tag – to include optimised keyword for SEO

Search Engine Optimisation
Images Need Alt Tags for SEO

Paragraph of content which should include the keyword you are optimising. The paragraph should read well, offer value to the reader. It should include the keyword you are optimising in context and should not be spammy. SEO is not all about keywords, but is about offering real value to the reader when they land on your web page, which also relates to the stage in their customer journey too.

Header Tag 2 – which should relate to the keyword for SEO

Paragraph of content which should include the keyword you are optimising.  The paragraph should read well, offer value to the reader. It should include the keyword you are optimising in context and should not be spammy. SEO is not all about keywords, but is about offering real value to the reader when they land on your web page, which also relates to the stage in their customer journey too.
A good landing page will give clear instructions of where to go next and will have tracking in place to measure the effectiveness of that web page. It will have multiple ways to connect, either with a contact form, or an email address, and may have internal links to direct people to other relevant web pages too.
A good landing page will have images or even videos  for look and feel, but also for the whole user experience. It should also have bullet points for skim readers, and should contain a minimum of 300 words.

Header Tag 3 – relating to the keyword for SEO

Paragraph of content which should include the keyword you are optimising. The paragraph should read well, offer value to the reader. It should include the keyword you are optimising in context and should not be spammy. SEO is not all about keywords, but is about offering real value to the reader when they land on your web page, which also relates to the stage in their customer journey too.
To summarise: 

  • Header 1 tag
  • Header 2 Tag
  • Header 3 Tag
  • Image with Alt Tag
  • Video
  • Clear Calls to Action
  • Should relate to the Keyword
  • Should relate to the stage in the web visitors’ Customer Journey
  • Minimum 300 Words
  • Bullet Points

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