Adwords paid for marketing is easier and more cost-effective tool that delivers stronger results if used right. As Adwords Management Experts, we could save you money on your Adwords.
What is Google Ads?
Google AdWords is the world’s largest online advertising programme and gives you access to millions of UK users who are actively looking for what you’re selling.
Simply put, when people are searching for your products and services, Google Ads Advertising (sometimes known as Pay per Click – PPC for short) puts your advert in front of those people. If they click on your advert, you pay a small fee.
Of course, nothing is ever that simple right? We have seen many companies spend a fortune on clicks that are just not suitable for their products or services. Because of this, their costs are increased, and their clicks do not convert into sales or leads.
For a small management fee we can help you to get the very best return on your investment.
Our methods (we work closely with Google and are Google trained) have saved companies thousands of pounds.
In addition to managing your paid advertising on Google, Bing or even AOL, because we are a part of your team, you don’t need to employ or train a new staff member. So no PAYE costs, no Statutory sick pay, no holiday pay and no ongoing training costs too. We cover all this within our costs to you, making us the most affordable option.
Paid does not need to stop at the search engines, we are happy to work with you on Programmatic placements too, where we find alternatives to the search engines to showcase your business.
Pay Per Click: I run my Paid Campaigns In-House – How can you help?
We come across many companies who want the full control of their paid advertising accounts, but also need the support and sometimes training of a Certified Adwords Specialist company like M3SM. We can help by offering a support and overview network who are there as and when you need us, or by offering training to your staff as you grow or change. We have worked with many companies just like you and have helped to increase their profitability, by increasing their quality score, improving their click through rate, reducing the cost per click and increasing conversions based on business goals.
Contact us for more information on how we can drive the right kind of traffic to your website, or to claim an Adwords discount voucher!
Paid Ads on Mobile
Why PPC especially for mobile phones?
Google tells us that Mobile PPC is the way forward, and it makes perfect sense if you have ever used your mobile phone for any search on Google. A PPC Advert will appear at the top of a search page, and because of the smaller screen sizes, this is often all that can be seen.
So if your business is consumable, and therefore more likely to be searched using a mobile device, then PPC is really the way forward in marketing your business on the web.
If you need any help, or would simply like a conversation about Paid Advertising on Google, then please feel free to make contact.
Getting your site ready for mobile
Mobile Website – as more and more people are using mobile devices, it is important that they can view your website as it should be, without tweaking, pinching, pushing and more.
According to Google Trends 2015, 27% of smartphone users in the UK use their smartphones to conduct product research. 70% of UK smartphone users first learn about a product they purchased online via a mobile friendly website or app. 50% of global views on YouTube come from a mobile device and 1.4 x increase in likelihood of a mobile viewer will watch ads.
- Have you checked your website on your mobile phone?
- Have you searched for your business using your mobile?
- Have prospective clients done the same?
- Unsure? Call us now on 01604 328899
Google is making Mobile a priority, and so all websites should have a mobile specific website in order that they are found more easily on the Search Engines. It is essential that your website is mobile friendly.