Professional custom Email Marketing services help you save time and money on communicating commercial or fund-raising messages to a targeted audience.
Email Marketing is a really cost effective way of promoting your business.
M3 Strategic Marketing take the time to show you best practices if you are going to Do It Yourself, but if you want to leave it in the hands of people for whom emails are their life, then let us manage your campaigns for you.
Not only will we manage your campaigns but we will provide you with timely reports giving you all the information you need to follow up with a phone call or another email.
What is email marketing?
When it comes to marketing your business, there are many routes you can take:
- Face to Face Networking
- Publications and Articles (Content)
- Digital Marketing (SEO, Website)
- Social Media and Videos
- Flyers and Leaflets
- Exhibitions, Seminars and Webinars
- Email Marketing
Email marketing is an online way to communicate with your target audience on a casual level. It should supplement and complement other types of on and offline marketing.
Why use email marketing?
Emails are an non intrusive reminder that your business exists, as long as you are not pitching, but offering useful information, your emails will be well received.
In addition, if you are making sure your intended audience is targeted correctly, this will improve the open rate.
As with all marketing techniques, the more you focus your campaigns, the better it will work.
For example, if you run a business selling widgets and also widget maintenance, then you will undoubtedly have three lists:
- Prospects who do not have your widget
- Customers who have a widget but do have a widget maintenance contract
- Customers who have a widget and also a widget maintenance contract
This way you can send an appropriate message to each segmented email list.
What else can it do?
With all Marketing, both on and offline, you want to make sure it is working for your business, giving you the best return for your investment, bringing in more than it costs.
With Email Marketing you can do just that!
You can Measure the Open Rate, Click through Rate and even down to Who has clicked a link, allowing you the opportunity to send a second email, a flyer in the post or even to pick up the phone and follow up with a call.
Clicks to you website form an email are hot leads after all, they show interest.
The clever stuff
If you are really clever, you will ensure that each email campaign is also tracked in Google Analytics. This is REAL Big Brother Stuff, and those people who have clicked through to your website can be tracked to see exactly what pages they clicked on... in other words, what they are interested in finding out more about...
If you need help setting this up, or even managing your email Marketing, or Email Designs, then please send us an email and we will call you back.