Content Strategy

Content is King.. Our seamless content planning and implementation with support your SEO and Social efforts, making you stand out as the go-to expert.

Why do I need a content strategy?

Search Engines, such as Google and Bing, base all their searches around the words that people use to search for things. If you can understand what words are being searched to discover your products and services, then you stand a better chance of being found on the web. But the story does not stop there; you need to be using those words in your content as well.

Your content of course should not be written just because we say so, but it should be engaging and useful too. Something that your target audience will want to read when they land on your web page. After all, if this content is created with keyword optimisation in mind, your website visitors may land here first.
In addition to great content, your website should be structured in such a way that navigation from each landing page to wherever it is that you want your visitors to see next is clear and obvious.

M3 Strategic Marketing offer Content Marketing which includes the discovery of your key words, and provide you with regular new content for your website too.

Contact Us for more information on our content marketing strategies and SEO packages.

Structure a webpage for SEO

Paragraph of content which should include the keyword you are optimising. The paragraph should read well, offer value to the reader. It should include the keyword you are optimising in context and should not be spammy. SEO is not all about keywords, but is about offering real value to the reader when they land on your web page, which also relates to the stage in their customer journey too.

Header Tag 2 - which should relate to the keyword for SEO

Paragraph of content which should include the keyword you are optimising.  The paragraph should read well, offer value to the reader. It should include the keyword you are optimising in context and should not be spammy. SEO is not all about keywords, but is about offering real value to the reader when they land on your web page, which also relates to the stage in their customer journey too.
A good landing page will give clear instructions of where to go next and will have tracking in place to measure the effectiveness of that web page. It will have multiple ways to connect, either with a contact form, or an email address, and may have internal links to direct people to other relevant web pages too.
A good landing page will have images or even videos  for look and feel, but also for the whole user experience. It should also have bullet points for skim readers, and should contain a minimum of 300 words.

Header Tag 3 - relating to the keyword for SEO

Paragraph of content which should include the keyword you are optimising. The paragraph should read well, offer value to the reader. It should include the keyword you are optimising in context and should not be spammy. SEO is not all about keywords, but is about offering real value to the reader when they land on your web page, which also relates to the stage in their customer journey too.
To summarise: 

  • Header 1 tag
  • Header 2 Tag
  • Header 3 Tag
  • Image with Alt Tag
  • Video
  • Clear Calls to Action
  • Should relate to the Keyword
  • Should relate to the stage in the web visitors' Customer Journey
  • Minimum 300 Words
  • Bullet Points

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