Many thanks for attending the event in Barcelona last week. Your enthusiastic participation in both the social and business events was amazing and I would personally like to thank you for your valuable input.
GE Intelligent Platforms work with many distributors around the globe, and a part of their responsibility is to help them with their marketing. The challenge we faced was to provide an educational seminar all about digital marketing, aimed at GE Distributors from various European countries with different cultures and target audiences.
A dynamic digital media presentation based on Social Media and how each distributor could find their niche by testing and measuring what works in their unique market place. Showing them how each Social Platform works and how they could exploit each one to gain a competitive advantage.
Michael Spence delivered the presentation in Barcelona and introduced Social Media into GE IP at Distributor level. Questions and answers lasted most of the day with many distributors following up requiring more information. GE now use Social Media with far more confidence.