Chartered Insurance Institute

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The CII is the premier professional organisation in the insurance and financial services industry.

Tracy Spence - Training


A considered approach to Digital Marketing was required for this highly regulated industry


Over the period of a year, M3SM worked with the CII to deliver a series of Ongoing Professional Development educational training sessions based around digital marketing and measurement. The training was recorded for members to refer back to and enhance their own web presence. The training sessions included: 

  • Social Media Overview
  • LinkedIn in detail
  • Facebook in Detail
  • Twitter in Detail
  • Google Plus in Detail
  • Email Marketing
  • Paid Advertising
  • Understanding Google Analytics
  • Website Conversion

M3SM have continued to work with the CII on a local level delivering Face to Face training as and when required, all going towards the members OPD credits. 


The CII call on M3SM whenever they need to refresh  their training, however because the training was recorded it also meant that new members can refer to the files to help them grow their own online business.


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