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Since its inception in 1998 basilico has provided its customers with the finest possible Italian pizzas,cooked in traditional wood fired ovens and delivered to their doors.


Optimising into an already saturated online marketplace.


We discovered basilico's niche products and based keyword optimisation around that. Basilico only deliver into London, so SEO was localised. 


A continued increase in traffic year on year, with over 40% of all basilico pizza sales accredited to SEO activities. 2013 versus 2014 reveals: 

  • Sessions increased by 58.50%
  • Users increased by 64.93%
  • Pageviews increased by 91.11%
  • Pages / Session increased by 20.58%
  • Avg. Session Duration increased by 7.66%
  • Bounce Rate reduced by 17.74%
  • % New Sessions increased by 2.23%

*Sessions up by 58.50%
*Users up by 64.93%
*Page views up by 91.11%
*Pages per Session up by 20.58%Avg. 
*Session Duration up by 7.66%
*Bounce Rate down by 17.74%
*% New Sessions up by 2.23%


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