Your Online Reputation is important
Here are some tips to help you manage yours.
Identify Actions needed
The first thing to remember, regardless of the digital marketing steps you take, is to always take a professional approach. Address any legitimate complaints that are raised. If however, you find comments that are untrue and unproven, there are other actions that you can take. Email or write to the owner of the website where the comment is placed, detailing the situation and requesting that they remove or amend the comment. There are laws that govern online defamation but if you can get a comment removed, this is always the best route.
Manage Your Domains
Some disgruntled customers and even former employees have been known to purchase similar domains to your own (like the .com when you own the .eu) and post harmful information or reviews there. Other possible domains may be yourdomainHELL.com or yourdomainBADNEWS.com. These should show up when searching for your company name.
Create a Positive Reputation
Even businesses that operate purely offline could find they are the subject of poor online press. Create a simple website and become an active member of the community around it. This can help build you a reputation as being an industry expert or authority and it can ensure that any negative reviews posted in the future take a back seat to the good reviews.
Ongoing Online Reputation Management
If you can run your business without making enemies or mistakes then it is highly unlikely that you will ever be on the receiving end of bad reviews. However, mistakes and accidents happen, and situations develop from even the most unlikely things.
So if you have a problem, that means you can’t meet your expectations as promised then tell your clients, potential customers, and your employees.