Changes in Inbound Marketing for 2017

According to Hubspots recently released 8th Annual Report, the inexorable rise in the use of mobile technology is increasing the importance of inbound marketing methodology, suggesting even that in the next few years traditional marketing and sales as we know it will no longer exist. So what changes in Inbound Marketing for 2017 do businesses need to make?
What is inbound marketing?  Wikipedia define inbound marketing as “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.”
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Changes in technology and buyer behaviour are making it more difficult for traditional sales approaches as 57% of salespeople feel buyers today are less dependent on salespeople during the decision-making process.
Instead, 62% of buyers turn to search engines and 48% to websites, according to HubSpot Research.
“Technology has really shifted the power from the rep to the buyer,” says Brian Halligan, Co-founder and CEO, HubSpot. “Salespeople today have to transform the way they sell to match with the modern buyer.”
So how should we as business owners respond to the changes in inbound marketing?
We should engage potential customers with the content they want to read in the places where they want to read it.  Two out of three adults use social media to keep up with the news and over 2 billion people use Facebook to search for content every day.  Over 60% of marketers are planning to produce more Blog content in 2017.
And we should aim to educate and inform rather than sell, sell, sell.  More buyers are using customer reviews and case studies to inform their buying decision.
For more information on how M3SM can work with you to improve your inbound marketing strategy for 2017, please contact us today.

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