Google Adwords Partner Expert

As a Google AdWords Partner we are exposed to a lot of training and Paid Advertising Intelligence that other agencies are not privy to, and this helps us help our clients grow their businesses. So when the Giant in online advertising Google suggests a meeting at your premises, we didn’t say no. However, never to miss an opportunity, we arranged to meet at their offices in St Giles, London. This meeting was to discuss specifically about our own business, and to determine what else Google needed to provide us to help us grow.
Specifically in the meeting we discussed Gmail Advertising on Google, as both ourselves and Google see this is a great way forward for many of our clients. It is currently not common and so the costs are also a lot less than perhaps other forms of paid advertising on the Google networks. In addition we discussed the importance of having a strategy for each client to determine the very best route, the ideal landing page, and the best keywords too.
With any paid adverts, you need to consider what pert of the customer journey your prospect is on, what they want from your website when they land on it and what tactics you need to employ to convert that click into a sale going forward.
For example, if someone is searching the query “How easy is it to get a business loan” they will be less likely to convert into a sale than someone who is searching “Business loan for van”. With this in mind, the landing pages should be very different and the strategies should also be different. The “How to” query should take you to a landing page that gives you ideas as to what documents you may need (a checklist perhaps). Because people who land here are likely to go away and find these documents, then we would also recommend a re-marketing strategy from this page. Whereas, those who are being more specific, they already know what they want, and so a quote form or calculator would be more appropriate. Here if they complete the form, you already have the information to enable you to make contact and perhaps close the deal, and a different re-marketing strategy should be implemented for those who did not complete the form (abandoned the process).
If you are looking at your online paid advertising and are serious about getting results, then look to M3 Strategic Marketing to help you devise a Google AdWords Strategy before you take the plunge. Using M3 will save you money n wasted clicks and get the most from your Google AdWords Spend.
Contact us now on 01604 328899

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