A Glossary of Internet Terms and Phrases

In every business people use familiar acronyms. however, when you are talking with others outside of your industry, then these industry specific terms can sometimes be confusing. To help, we have detailed a few below. However, if you feel one is missing, please contact us and we may add it to our list:
SEO – Search Engine Optimisation – a way of optimising your website to get noticed by the search engines like Google, Yahoo and Live
SMO – Social Media Optimisation – a way of using social media such as Facebook to promote your website, products and services
SEM – Search Engine Marketing – Marketing a website on the Search Engines by using methods such as Pay Per Click (See below)
FTP – File Transfer Protocol – A system where the files that make up a website can be accessed, generally only used by webmasters
PPC – Pay Per Click – a creation of adverts on the search engines that are shown according to key words chosen and budget applied, you only pay when the advert is clicked.
CPC – Cost per Click – the cost of every click that the Pay Per Click campaign incurs
CTR – Click Through Rate – A way of measuring the success of an online advertising campaign
WWW – World Wide Web – A system of linked documents in the form of web pages, accessed by the internet
HTML – HyperText Markup Language – The most common language for web pages
HTTP – Hypertext Transfer Protocol – Used to retrieve the interlinked documents (web pages) found on the internet
HTTPS – Hypertext Transfer Protocol Secure – As above, but also includes encryption for security, usually used for internet money transactions
URL – Uniform Resource Locator – Commonly known as your website address.
XML – Extensible Markup Language – XML provides a basic syntax that can be used to share information between different kinds of computers, different applications, and different organisations

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