As a Digital Marketing Agency, M3SM can offer a variety of services to enhance your business, our hashtag tips can also promote your business to a wider audience on social media. Hashtags are a prominent part of today’s online society and provide a great opportunity to get your posts noticed by a vast amount of people by categorising content. They make your company and content discoverable to your own followers as well as others engaging with a common theme or interest that you may be discussing. Google Plus, Twitter and Instagram are three platforms that are huge advocates of the hashtag trend and will most definitely boost the visibility of your chosen posts and as a result will further promote your business. M3SM can help you make the most of this simple promotion method and could massively enhance your reach! blog-970723_640

Days of the Week Hashtag Tips

Using different hashtags depending on each day of the week has become a popular trend, both for businesses and personal use. Here are some hashtag tips and examples of what tags to use and how they can be adapted to suit your particular content:

  • #MondayMotivation or #MotivationMonday – Annihilate those monday blues and provide viewers with an upbeat post to start their week off, whether that be a motivational picture quote or an offer they can’t refuse!
  • #TransformationTuesday – Show off how your company or business has or can transform customers lifestyle or mindset. This hashtag also gives opportunity for more health and exercise posts to get seen on this day, so if your company promotes health and well-being then make the most of this hashtag and post on a Tuesday.
  • #WednesdayWisdom – This hashtag provides an opportunity to give your viewers a smart business trick or hack, or you could even supply potential customers further information about what your company offers and how it could benefit others.
  • #ThrowbackThursday or #TBT – The most popular day of the week hashtag used and viewed by millions of people across the globe. Use it to show something you or your company did in the past and how your company has grown. You could also explain products or services your company offered previously and ask viewers for feedback to initiate engagement.
  • #FridayFunday or #FridayFeeling – Celebrate that the weekend is here and post something funny or exciting to leave viewers on a positive note as they approach the weekend. Incorporate upcoming news or what your company plans to offer which could benefit viewers and give them something to think about over the weekend before the dreaded monday blues come back around.

Some Do’s and Don’ts of Hashtags – More Hashtag Tips
Research (courtesy of LinchpinSeo) suggests that tweets with hashtags receive 2X more engagement than those without. However, using too many hashtags in your post may hinder your engagement. Twitter’s own research suggests that if you use more than two hashtags, your engagement drops an average of 17%. It is also important to double check what other contexts your chosen hashtag might be being used for. Before you post your own version of the hashtag, make sure that you have the same understanding of what the hashtag represents as the rest of people using it on the platform, otherwise some embarrassment could arise. You should also provide viewers with an opportunity to engage and start up a conversation or discussion with your company or others also viewing your post is also a good method of promotion. These conversations may spark interest and give your company ideas of what your target audience are looking for in regards to your business or services.
Lastly, using hashtags on platforms such as Facebook and LinkedIn will not give a very good response or amount of engagement. Viewers may be put off by too many hashtags on these platforms as they cannot engage with them the same way as other social media sites, such as Twitter, Instagram and Google Plus so be careful where you place your hashtags!
As mentioned previously, hashtags have a huge impact on the amount of engagement you receive on your chosen social media platform. It gives the opportunity for hundreds of more viewers to read your post even if they don’t follow you, they just simply type in your hashtag and up pops your post. Businesses and companies most definitely gain huge amounts of visibility and promotion through this technique and it is so easy to do and even better, it’s free!
To find out more about M3SM and the services we offer, you can contact us on info@m3sm.co.uk or follow our social media. Follow us on Google+, Twitter, Facebook and LinkedIn.

British Water Workshop – At Google.

Today saw M3 Strategic Marketing taking over rooms at Google in St Giles, London.
When British Water asked us to deliver a workshop all about Google to their members, what better place to hold it than at Google’s London H.Q. in St Giles. Being a Google Partner means that Google support us from day to day, which in turn means we can deliver that expertise direct to our clients, in this case British Water.

British Water Google Micro Moments
Google presenting “Micro Moments”

A full day of training on Synergistic Marketing, which pulls offline and online together, was delivered by Derek Bourne of Waterbourne Ltd, Michael Spence and Tracy Spence. In addition, Google delivered a presentation all about “Micro Moments”and played the “Higher or Lower” game with the audience too.
The room was bursting at the seams and British Water had a reserve list of people waiting in the wings, and no one cancelled at the last minute.
The workshop itself was jam packed with useful insights, suggestions of tools to help the companies in attendance, hints, tips and the questions flowed.
British Water Workshop at Google
Michael Spence – Moments of Truth

Unfortunately, the day itself was marred with the terrorist attack on Westminster that same afternoon, just a mile down the road, but it did not stop the learning.
British Water have asked us to deliver the same again but near Manchester, and we will also be delivering a series of smaller, more detailed workshops targeted at different levels of knowledge a little later in the year.

Thank you for an excellent training workshop on Digital Marketing yesterday. I think most attendees were overwhelmed with your knowledge and it is clear that we could have delivered a full day or two day training course!
Lila Thompson – International Director, British Water

Social Influencer

Social proof, Wikipedia suggests that “ social influence (or social proof) is a psychological phenomenon where people assume the actions of others reflect correct behaviour for a given situation”.

For example, if you see a group of people looking up in the sky do you look up too? Or when you see a line of customers waiting to eat at a restaurant, are you more interested in what that restaurant is doing well?  What’s the relevance to your business?  Well reports suggest that when a friend or family member recommends a product or service 83% of people say they trust these recommendations over any other form of advertising
sheep-social proof
So how do you build social influence for your business?  Research suggests there are actually five different types of social proof.
1) Expert Social Proof
Expert social proof is when an industry thought leader or influencer approves of your product. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user.
2) Celebrity Social Proof
Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. This form of social proof is especially meaningful if the endorsement is unpaid.
3) User Social Proof
User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials.
4) “Wisdom of the Crowds” Social Proof
This social proof appeals to our Fear of Missing Out (FOMO): When lots of people are using or buying a product, others want to follow suit.
5) “Wisdom of your Friends” Social Proof
“Wisdom of your Friends” refers to the recommendations from people we know and trust carrying far more weight than other types of promotions or advertising.

How to build your Social Influence

So if you want to use social media to build your social influence, here are some statistics and tips on best practice:

  • 66% of consumers trust customer reviews online. Build reviews of your company’s products or services.
  • 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. Social Media platforms are the best, quickest and potentially cheapest way of promoting word of mouth marketing.
  • Similarly, 86% of female shoppers say they put the most trust in product recommendations from real people — either industry bloggers or people they know — more than celebrities.
  • 60% of consumers prefer to make purchases from brands they are familiar with so advertise and promote your brand on multiple platforms.
  • Excessive negative customer reviews in Google Search results can result in a loss of up to 70% of potential customers.
  • Testimonials featuring photos perform best.
  • Prominent client logos in testimonials are highly memorable.

Examples of social influence:

Amazon provides a great example of how customer reviews and testimonials can be used. In their review sections, they publish the breakdown of the different ratings so visitors can easily see if the majority of purchasers were happy or unhappy with what they bought. Customers can also publish reviews with specific comments and photos of their purchases, which are more eye-catching forms of social proof for visitors than testimonials alone.
social-proof
Fitbit lets health and tech industry experts speak to the quality of their products in the “Buzz” section of their website. It adds a lot of weight to claims of Fitbit’s success when multiple publications are saying the same positive things they are. That could be why Fitbit is often rated the top fitness tracker on the market.
social-proof2
Facebook suggests Pages and articles for users based on how their friends are interacting with the social media platform. This form of social proof is supported by our inherent trust in people we already know:  we take our friends’ recommendations more seriously than any other type of advertising.
social-proof3
Here at M3SM, we help our customers build their social influence. From building attractive social media accounts, to adding social sharing and follow buttons to their website blogs, to developing interesting new content and implementing processes for gathering customer reviews and interactions.  If you would like to understand how we can help your business grow, contact us today.

Client website visitor numbers revealed

Many companies are happy to blow their own trumpets by showcasing testimonials, and writing case studies. But at M3SM we decided that we would put ourselves to a real test and see exactly what our average statistics produce.
We were both  surprised and delighted at the results.
Ripped paper, space for copyWe took all the companies we work with to increase sales using SEO, and some of those companies also use Google Paid advertising and email marketing too. We removed those who we could not do a full and direct comparison with, and then looked at the statistics, warts and all for all July 1st 2015 to June 30th 2016 as compared with July 1st 2014 to June 30th 2015.
This left just over 40 companies who have been with us since at least 2014.
We did not remove any figures, we did not “embellish” or  “enhance” any of the figures that came directly from Google Analytics. This report is based on real and honest fact, as delivered by Google Analytics, and we are more than happy to share this with you.
Here are the FACTS revealed: 
1 – Increase in visitor sessions.Ripped paper, space for copy
On average, clients working with M3SM see an increase in visitor sessions of 319.10%
Question: If your website saw a 319% increase in traffic, would it be of value to you? 
Perhaps you run an e-commerce website, in which case, seeing that kind of increase may increase the number of sales your website takes.
Let’s put this into numbers. Let’s say your website receives 10,000 visitor sessions a year (192 a week or 27 a day). An increase of 319% would mean you now receive 31,900 visitor sessions a year (613  week or 87 a day).
2 – Increase in conversion rate.
On average, clients working with M3SM see an increase in website conversion of 29.60%
Again let’s put this into numbers. Let’s say your website conversion rate is 1%. At 10,000 visitor sessions a year, this means that 100 people a year will convert into sales leads or orders (whatever your conversion goal may be). An increase of 29% would mean that your conversion rate is now 1.29%, meaning that those 10,000 visitor sessions turn into 129 conversions a year.
The combination of 1 and 2 combined.
So, if you have increased the number of visitors to your website AND increased the conversion rate (i.e. to number of customers who buy from your online shop, or the number of phone calls or emails into the office asking for more details) then the benefits are obvious. but lets look ate the figures again:
10,000 visitor sessions at an increase in traffic of 319% means 31,900 visitor sessions.
100 conversions at an increase in conversion rate of 29% means 129 conversions.
Put the two together and an increase of visitor sessions to 31,900 with an increase in conversion rate of 29% would see 411 conversions.
So a combination of website visitor sessions increasing, and conversion rate optimisation would mean an increase in converting sales leads or orders of 411%

#DevonMalcolm Cricket Brixworth

Friday 3 July sees a Devon Malcolm International XI take on Brixworth CC in a T20 match to raise funds for Devon’s 3 chosen charities at Brixworth Cricket Club in Northamptonshire.
The international team will include; Andrew Caddick, Alex Tudor, Andrew Hall (SA), Adam Hollioake, Martin Biknell, Kirk Edwards (WI), Ian Harvey (AUS), Paul Taylor, Henry Olonga, DEVON MALCOLM and others yet to be announced! Full marquee hospitality, including delicious lunch and afternoon tea and charity auction.
Game starts 2.30. Rum shack, jerk chicken and public bar. All welcome should be a great day. Bring your friends!!
Contact Christian Timm for marquee bookings


Public food stalls and bars with a distinctly Caribbean theme will also be set up to cater for those who simply want to turn up and watch the game.
Parking on site; £10 per car; £5 for walk-ins.
For more information or to purchase a table, contact Chris Timm on: 07718 628985 or christimm_24@hotmail.com
For more information, please visit his website 


SO, what’s our involvement? 
Devon Malcolm has been a client of ours for a number of years, starting with his Cricket company DEM Sports which supplies cricket equipment to clubs and schools.  Devon was very please with our customer services and asked us to create an online presence for his Benefit Year to include a new parallax website, and various Social Media platforms using #DevonMalcolm
Of course the M3SM team will be at this exciting event, so please watch for live blog commentary and don’t forget to share on Twitter or Facebook.
See you there.
DOWNLOAD EVENT FLYER
 
 

Did not publish my review

It was announced on the BBC News site this morning that an alarming number of businesses are creating fake reviews on the web, or cherry picking reviews in order that only the good ones show. Fake reviews damage trust and so it is important that we can understand how reviews work and how we can be sure the reviews on the site are real.
Let me give you an example. Many years ago I spoke to a company in Aylesbury, England who had previously engaged the services of an SEO “expert”. They were doing very well locally and were very pleased with the results. However, as soon as they decided to stop with this SEO “Expert” their local results plummeted.
On investigation, we could see that their web presence locally had been enhanced through the use of fake reviews. The SEO “expert” (it makes me very angry to call him this) had simply created 10 fake reviews a month, using exactly the same words, just creating a new user.

How do YOU spot fake reviews?

When you are looking for a product or service, it may be a holiday, or white goods or… well anything really, you may want to look online and read about other peoples experiences with the company you are looking to buy from, or the product itself.  We need the reviews to be real, honest and therefore trustworthy in order that we can all benefit from these crowd-sharing tools.

Our top tips for spotting fake online reviews are:

  1. CHECK THE SCORE – If someone has 10/10 every single time, they may be cherry picking. Don’t get me wrong, some people really are very good at what they do, but when you see this, it is time to look at multiple review sites to see if it is similar across them all. So, if on one review site the company consistently scores 10/10 yet on another they score 5/10 then you know these reviews are probably not real.
  2. CHECK THE REVIEWER – When you look at the review, you can generally find out a little more about the person making that review, and often you can see the other reviews this person has made. If this person has made many reviews and they are all great, then this person is either very easy to please, only rates and never critiques, or is fake. Generally, as individuals,  we stick to a few Social media and Review sites. If your reviewer is appearing on multiple review sites and giving the same reviews over an over, they may have a lot of time on their hands, or they are not real people.
  3. CHECK THE RESPONSES – Often a fake review is just that, no engagement. Simply put, when people create a fake review, why would they then sign in and comment? Some fake reviews of course can be created by family and friends, and then a comment may be added, but as a rule, fake reviews do not get feedback.
  4. CHECK FOR CHERRY PICKING – This one is a tough one, how can you tell if a company is hiding (not publishing) bad reviews? When comparing other review websites, you can often find comments made about companies where they actually say “I commented on… the did not publish”. As you can see from the screenshot, a simple search will identify if this is the case, simply add in the company name or product name to get more relevant results.

Did not publish my review
It is important for you the consumer to keep review sites honest and reliable, so please SHARE these tips and educate your friends and family in order that we can all benefit from the knowledge shared by real people.

KEEP OUR REVIEW SITES REAL!

Certified Hootsuite Professional

Hootsuite Certified ProfessionalAlthough M3SM have been using Hootsuite as a tool for many years now, time has always been against the team to gain the stamp of approval for their knowledge and expertise. That was until now, when Tracy Spence took a day out to go through the Hootsuite course and sit the exam.
Tracy not only passed the exam, but passed with 99% (what was that elusive 1%). As a Certified Hootsuite Professional, not only does Tracy now appear on their website, but it does mean that Tracy has access into incredible insights and benefits that this amazing tool has to offer.
Hidden deep within Hootsuite are analytics and data, and unbelievable ways to research, find now clients and new product markets too.
Tracy has delivered many training courses on Social Media, but with some additional knowledge gained whilst studying for this exam, Tracy feels that the M3SM Social Media Training Courses will take companies to the next level!
 
 

How to get on the first page of google

This is a question that gets asked over and over, and if there was a simple answer, then everyone would be doing it and we would be out of business.
Google run its impressive search Engine based on Algorithmic Calculations, and these calculations are tweaked at least once a day. So the answer is – there is no quick fix to get on the first page of Google.
HOWEVER…
How to get on the first page of googleWhat if you understood what Google is looking for, and how it’s business operates, then would you stand a better chance of understanding the process?
Of course you would! So, the question should not be “How do I get on the first page of Google”, but should be “What can I do with my web presence that means Google is more likely to show my website in the search results for a relevant key word or phrase?”
When thinking about the Google business, what do we now about our own business, and every other money making business in the UK, indeed in the world? The end game is to make money, it’s that simple.
How does Google make money? through it’s paid services such as Google Adwords.
When Google is asking a company to use and pay for its services, it is competing with the other search engines, and therefore needs to offer value for money. With any paid for advertising, whether on or offline, then the value is achieved through relevant reach. If you were to write an Advertorial in a relevant and targeted magazine, you would want to understand how many readers there are, so you can understand the potential reach. On Google, that reach is measured by user numbers.
So the more users on Google, the better their offering to the paid elements of the search engine, and therefore the more money they are likely to take.
Now we need to consider why a person would continue to choose Google as its preferred Search Engine. That’s simple, Google provide the results you are looking for, that are relevant to your search query, in a speedy way.
So, if your website helps Google Achieve this goal, then your website is more likely to be shown within the search results for a relevant key word or phrase for your product or service.
To do this, you need to provide relevant, fresh and engaging content that Google is prepared to show.
Relevancy – Stick to keywords that relate to your business – do not start discussing what you did at the weekend with the family (unless it is 100% relevant) on your blog.
Freshness – Write content on a regular basis, plan ahead by using a content plan.
Engaging – Make sure you are writing something that your target audience will be happy to read, something useful and helpful, something they may want to bookmark or indeed share socially.
If you need help, or simply wish to discuss this in more detail, please drop us a line on info@m3sm.co.uk
Thanks
 

We all love to plan ahead and save time, time means money after all for every business.
So tools that hep to schedule tweets and facebook posts and Google Plus news updates is something that most savvy Social media users are familiar with and love.

What are the features and benefits?

Time – We already mentioned Time…
Money – … and money
Holidays – We can tweets and post even when we are away from our desk
Multiples – We can send the same message to multiple platforms…
Single Login – … or send a different message to individual platforms but from one login
Now you are perhaps wondering what on earth could be the downside, when there are so many positives?
The thing with scheduling is that often, the smallest things can be forgotten or even overlooked.
Social Media Posts
Now this brings me onto another subject entirely!

Website Security

Ikea have launched their latest must have gadget and we could not help ourselves, We simply had to share this “Out of the Book” thinking.

This hilarious video that is a skit on the overplayed commercials that Apple use in it’s marketing campaign is full of humour but really hits the spot.
Clearly a company who are targeting their audience correctly…
So why are we showing this?
Simply because we know that you can do the same. All to often we use marketing to highlight the following:

“This is what we have done”

“This is us doing it”

“This is what our clients think if it”

Try a little “Out of the Book” thinking, and perhaps your clients and prospects will start to pay a little more attention to you
Contact Us now to find out how you can benefit from cost effective Social Media Management with a real Return On your Investment.
E: tracy@m3sm.co.uk
T: 01604 328899
 

Have you ever wondered what Social Media would have looked like through history? How would it have affected the present? Would certain events have been different with the intervention of Social Media? 

 
We have taken a rough look at the past and examined what might have been mentioned, tweeted, pinned, circled and liked if only Social Media had been “once upon a time”…
[slideshow_deploy id=’1648′]

  • Have you ever wondered how you can increase your Lead Generation for your business?
  • Do you find Networking a chore?
  • Perhaps Networking simply is not your target market?

Using online Lead Generation techniques can drive quality, relevant, converting traffic to your website.
Working with qualified Digital Marketing experts, such as ourselves, can really start to grow your online business. It is important you choose a company who are willing to learn and understand your business, who will work with you to determine your goals and make sure they are achieved, someone who will challenge your thoughts and ideas to make sure you get the very best return on your marketing spend.
Typically, a Digital Marketing company will take you through a process that ensures you get good quality, relevant, converting traffic to your website. They will use strategies that include SEO, Social Media, Email Marketing, web apps…
Making sure you get the traffic is very important, but what if that traffic simply does not convert? We take this process a step further with Conversion techniques, measurement and strategy.
Our Lifecycle is something we feel all businesses should be following.
Give us a call now for your free web asset consultation – 01604 328899