Emphasising the Value of Content Marketing

A number of significant upgrades to Internet and search engine technologies have redefined the Internet as we see it today. With the recent introduction of Google’s Panda and Penguin search algorithms, the importance of quality content is now more relevant than ever. These latest updates have caused marketers to think of novel ways to create compelling content for users instead of resorting to tweaks and tricks to merely improve search engine rankings.

How Can Your Business Leverage Content Marketing

Is your business geared to conform to the new standards in content marketing? Here’s what you need to know:

  • Line-up Your Business Goals with Google’s: Google’s aim is clear and simple – easy and effective search. And in its goal to ensure relevant search, Google will continue to adjust its algorithms to deliver more valuable and original content to search users. Develop effective content that is deserving of a superior ranking and serves your goal of adding value to your customers.
  • Employ Unique Content Methods: Sometimes users want more than just text and images, no matter how exceptional the content may be. That’s why video and streaming visual content makes for a great addition. Correctly implemented, it can engage your target audiences and coerce them into taking positive actions.
  • Solve the User’s Problems: In the e-commerce domain, almost every online store is akin to a digital product shelf, functioning on the premise that users only want to buy a product – not have to seek answers to a myriad of questions. Offer your products with detailed information and buying guides. Solve the user’s dilemma, and they’ll be glad to purchase from you. Compel them to collect haphazard details without direction and they’ll get confused or frustrated and leave.
  • Devise A Long Term Content Strategy: Content is a powerful tool that can drive targeted traffic and increase sales; something link building cannot easily do. With link building, one can only hope for increased search engine visibility; not necessarily lead generation. Let link building become a result of meaningful, shareable content.

Creating Valuable Content

Creating good content precedes everything else in the world of inbound marketing. Better results are seen with premium content, and the more quality content you produce, the better the outcome.

  • ‘Panda(e)-monium’ is Good: Although search marketers are frantically trying to bypass the Panda and Penguin guidelines and retrieve their lost search engine rankings, the fact is that future updates from Google will certainly be even more stringent. On the positive side, it means increased demand for quality writers, bloggers and original content creators! Develop outstanding, engaging and interesting content following SEO best practices and you’ve won half the battle.
  • Over-Optimization is Dead: Enhancing ROI (Return on Investment) for your search marketing initiatives is crucial. Quality content goes a long way towards building repeat, qualified traffic to your blog, website and other online properties.

You can generate revenue from web ads, e-business, affiliates, link-building, etc. But to ensure ongoing returns, you need relevant content that is always fresh.

Essentials of Online Content Marketing

Here’s a handy set of pointers to help you create meaningful and engaging content:

    • Keep Adding More: If an older page is updated with a good amount of content, Google interprets your site as having a hard-working Webmaster and activates the “freshness formula”. How much content is updated on the site is crucial; simply adding new links to an old page can be damaging, and Google regards this suspiciously. Best practice is to write original, fresh and significant content, using a sincere tone that covers the preferred keywords in a natural manner.
    • Increase Frequency: The more pages you add, the more frequently your site will be indexed. Being indexed regularly maximizes the potential for highly-optimized pages to be rated higher than your competitors.
    • Get to know your Keywords: When building good, original content, pay close attention to the relevance of keywords. Cramming the content abnormally with keywords will not produce a good outcome for both readers and search engines.
    • Understanding Interlinking – Always remember to link to related content. For instance, if your page talks about gum care, it’s important to link to sites on toothpastes, dental floss, toothbrushes, and mouth fresheners.

Be a step ahead of rapid changes in the world of Internet marketing and social media. M3SM’s holistic Internet marketing services will deliver greater brand visibility for your business using cost-effective, sustainable methods such as content marketing. If you are looking to relate strategically, consistently, and in a relevant manner to users, contact us to discuss effective content strategies.

Give your Web Presence and Search Engine Rankings a Boost with Video Marketing

Online videos are a great medium to showcase your products and services, especially now since so many users browse the Internet on their smart-phones and tablets, which offer a rich video experience.
The great thing about using videos for marketing is that you can crunch in so much information that engages three cognitive channels – audio, images and text. Video content drives action to improve conversion across all points of the sales cycle; from getting found on search engines to lead nurturing through to closing the sale.
The sooner businesses get video content out to customers (via their websites, landing pages, brochures (via QR code), social channels, emails, blogs and other marketing channels), the sooner they will realise how clients will become engaged with video content to drive marketing objectives.

How can video marketing on YouTube benefit your business?

  • You can use YouTube videos to promote your own business, products and for branding your business.
  • Over half of the traffic on the Internet is now video, so video marketing gives you access to tons of valuable back-links.
  • YouTube is the second largest search engine in the world. Online videos can increase your exposure.
  • You can create, optimize and share short, informative and entertaining videos. A “viral” video can become unstoppable once set in motion.
  • Social media sites and video go hand in hand and most sites encourage video posting and sharing.

Leverage Video Marketing Using YouTube

Video is extremely powerful – not just because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.
A fully optimised YouTube Channel containing engaging video content will not only provide a powerful, ‘followable’ link to your website, but it will also greatly increase views and drive more traffic to your website. If you have customers online, you should be on YouTube!

Optimise Your Video Marketing Campaigns

Professionally produced, high-impact promotional videos can keep your visitors glued to their screen the instant they arrive on your site. This can also help increase your conversion rate, which of course means more sales.
Hence, you need to optimize your videos to become an integral part of online marketing strategy. Here are some ways to achieve this:

  • Trend your video content for current social themes. What are people searching for on YouTube/Google? Relate your video to what’s popular, and watch your viewer count go up.
  • Add custom metadata tags to each video. This will help with search engine optimization, adding information about videos that can be picked up by search engines crawling the Web.
  • Integrate videos with e-commerce. Explanatory videos showing step-by-step how to make a purchase or a reservation, or to send a query using the website can greatly benefit websites which have booking engines (like hotels) or shopping baskets (such as online retailers).
  • Video marketing must be aimed at leads and conversions. Add calls-to-action, so viewers can be compelled to take some type of action at the end of the video. Get them to sign up for your newsletter, go to your e-commerce page, leave a comment about your video or visit your blog.
  • Re-direct video viewers to your website, by including your URL in the video. Add a text box to your video, where you can display your website address. For effective branding, have your company logo displayed prominently somewhere on the screen.
  • Integrate with social media marketing. When your audience starts sharing and spreading them all over the Internet with social bookmarking, Facebook sharing and Tweeting, your videos will go viral.

Remember, YouTube is always adding new features. It’s a good idea to stay updated on the latest enhancements and use the ones that best suit your business.
Contact Us for YouTube marketing and optimization and achieve greater success with your video marketing campaigns.

What is Pinterest?
And how can I use it for my business?

You think you are starting to understand Social media, then along comes another one that throws your Internet marketing Strategy off course.
Pinterest is an online pinboard. At home or in the office, if you get a postcard you like, you pin it to the board, if you get a voucher or coupon, it goes on the board, an important business card… on the board, that new coat… a picture of it goes on the board. Your board gets cluttered, and everynow and then you have a clear out and throw away the things that you have not used in a while, or put the memories in a box for the attic.
Pinboard is a virtual way of doing all of this, with a very big exception… everyone can see your board. Your memories, your likes, your choices…
Imagine if someone happens to like something you are selling and “pins” it to their pinboard called “products I love”, perhaps you are a travel company and someone pulls in a photo from your website and pops it onto a board called “places I have been” or “places I would love to visit”

Pinboard and its use in business perhaps can now start to be seen.

Lets take the travel example.
Someone pulls in your photo from your website.
It links back to your website in the first instance, which means now pinterest is showing people where they can see more about this particular place.
Secondly, that person is actively saying they like this place and has either been there before and enjoyed it, or would like to go. In either case, this is an opportunity. If they have been before, they may want to go again, if they have not been, perhaps it is on the radar for the future.

So, how would you deal with this?

Of course, you have to know that someone is pinning your photos… and we have been advised of a great tool that helps you to discover this:
If you find someone has pinned a photo from your website, there is no reason at all that you cannot say, thank you for pinning, or even… we are glad you like, and we have a great deal… click here to see more.
Remember, it is not just the person who pinned the photo to their board who can see this. But you do need to be a pinterest member to be able to comment.
Here is a link to some really interesting facts about pinterest
If you are struggling to see how you can use pinterest, or any other social media as a part of your strategic marketing mix, please do not hesitate to give us a call.
01604 328899

Blogging has always been a really good way to market your content on the web. The creation of additional pages has always been valuable in your online Marketing strategy. But lately, Google has been testing lengthened URL’s and this gives us an opportunity to really work to get targetted information onto the web.
For the full article written by Search Engine Land, please click the link below:

Did you know that Facebook fan Pages can be optimised?

Yes, Google accepts that Facebook is a strong brand and a very well used one at that. Business and Fan Pages can really help you increase your visibility on the web.
Claiming your Vanity URL is a good start, then of course working as hard as you can to ensure your customers are getting exactly what they want helps too.
But Facebook offers so much more… If you want to know how we do it, give us a call and claim your free initial consultation.
Email info@m3sm.co.uk