British Water Workshop – At Google.

Today saw M3 Strategic Marketing taking over rooms at Google in St Giles, London.
When British Water asked us to deliver a workshop all about Google to their members, what better place to hold it than at Google’s London H.Q. in St Giles. Being a Google Partner means that Google support us from day to day, which in turn means we can deliver that expertise direct to our clients, in this case British Water.

British Water Google Micro Moments
Google presenting “Micro Moments”

A full day of training on Synergistic Marketing, which pulls offline and online together, was delivered by Derek Bourne of Waterbourne Ltd, Michael Spence and Tracy Spence. In addition, Google delivered a presentation all about “Micro Moments”and played the “Higher or Lower” game with the audience too.
The room was bursting at the seams and British Water had a reserve list of people waiting in the wings, and no one cancelled at the last minute.
The workshop itself was jam packed with useful insights, suggestions of tools to help the companies in attendance, hints, tips and the questions flowed.

British Water Workshop at Google
Michael Spence – Moments of Truth

Unfortunately, the day itself was marred with the terrorist attack on Westminster that same afternoon, just a mile down the road, but it did not stop the learning.
British Water have asked us to deliver the same again but near Manchester, and we will also be delivering a series of smaller, more detailed workshops targeted at different levels of knowledge a little later in the year.

Thank you for an excellent training workshop on Digital Marketing yesterday. I think most attendees were overwhelmed with your knowledge and it is clear that we could have delivered a full day or two day training course!
Lila Thompson – International Director, British Water

According to Hubspots recently released 8th Annual Report, the inexorable rise in the use of mobile technology is increasing the importance of inbound marketing methodology, suggesting even that in the next few years traditional marketing and sales as we know it will no longer exist. So what changes in Inbound Marketing for 2017 do businesses need to make?
What is inbound marketing?  Wikipedia define inbound marketing as “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.”
inbound-mark-jan17
 
Changes in technology and buyer behaviour are making it more difficult for traditional sales approaches as 57% of salespeople feel buyers today are less dependent on salespeople during the decision-making process.
Instead, 62% of buyers turn to search engines and 48% to websites, according to HubSpot Research.
“Technology has really shifted the power from the rep to the buyer,” says Brian Halligan, Co-founder and CEO, HubSpot. “Salespeople today have to transform the way they sell to match with the modern buyer.”
So how should we as business owners respond to the changes in inbound marketing?
We should engage potential customers with the content they want to read in the places where they want to read it.  Two out of three adults use social media to keep up with the news and over 2 billion people use Facebook to search for content every day.  Over 60% of marketers are planning to produce more Blog content in 2017.
And we should aim to educate and inform rather than sell, sell, sell.  More buyers are using customer reviews and case studies to inform their buying decision.
For more information on how M3SM can work with you to improve your inbound marketing strategy for 2017, please contact us today.

When Tracy from M3 Strategic Marketing heard about the NatWest Boost programme, she wanted to find out more, and after lengthy discussions with her local business development manager, Tracy started work on preparing a schedule of education for business seminars all about Digital marketing.

NatWest BoostEducation For Business Seminars:

  • Understanding Analytics
  • Web Conversion Techniques
  • Search Engine Optimisation
  • Paid Online Advertising
  • Email Marketing

After delivering the Analytics course in both Northampton and Milton Keynes and then the Conversion course in Milton Keynes, the feedback or these instructional and educational seminars was so good that NatWest asked if once the 5 were done, they could start all over again, to give those who missed it first time around, the opportunity to attend, and to encourage more business owners and employees to take advantage of this free Digital marketing training.
If you are looking to increase your knowledge on Digital marketing and other subjects, then contact your local NatWest Business Development manager and ask how the NatWest Boost programme can help you  grow your business.
Dates for Early 2017 as follows: 

  • Wednesday 22nd February 2017 – Nat West in Grange Park – 8am Start – “Website Conversion”
  • Tuesday 28th February 2017 – Nat West in Milton Keynes – 8am Start – “SEO – get found on Google”
  • Wednesday 22nd February 2017 – Nat West in Grange Park – 8am Start – “SEO – get found on Google”

 

Client website visitor numbers revealed

Many companies are happy to blow their own trumpets by showcasing testimonials, and writing case studies. But at M3SM we decided that we would put ourselves to a real test and see exactly what our average statistics produce.
We were both  surprised and delighted at the results.
Ripped paper, space for copyWe took all the companies we work with to increase sales using SEO, and some of those companies also use Google Paid advertising and email marketing too. We removed those who we could not do a full and direct comparison with, and then looked at the statistics, warts and all for all July 1st 2015 to June 30th 2016 as compared with July 1st 2014 to June 30th 2015.
This left just over 40 companies who have been with us since at least 2014.
We did not remove any figures, we did not “embellish” or  “enhance” any of the figures that came directly from Google Analytics. This report is based on real and honest fact, as delivered by Google Analytics, and we are more than happy to share this with you.
Here are the FACTS revealed: 
1 – Increase in visitor sessions.Ripped paper, space for copy
On average, clients working with M3SM see an increase in visitor sessions of 319.10%
Question: If your website saw a 319% increase in traffic, would it be of value to you? 
Perhaps you run an e-commerce website, in which case, seeing that kind of increase may increase the number of sales your website takes.
Let’s put this into numbers. Let’s say your website receives 10,000 visitor sessions a year (192 a week or 27 a day). An increase of 319% would mean you now receive 31,900 visitor sessions a year (613  week or 87 a day).
2 – Increase in conversion rate.
On average, clients working with M3SM see an increase in website conversion of 29.60%
Again let’s put this into numbers. Let’s say your website conversion rate is 1%. At 10,000 visitor sessions a year, this means that 100 people a year will convert into sales leads or orders (whatever your conversion goal may be). An increase of 29% would mean that your conversion rate is now 1.29%, meaning that those 10,000 visitor sessions turn into 129 conversions a year.
The combination of 1 and 2 combined.
So, if you have increased the number of visitors to your website AND increased the conversion rate (i.e. to number of customers who buy from your online shop, or the number of phone calls or emails into the office asking for more details) then the benefits are obvious. but lets look ate the figures again:
10,000 visitor sessions at an increase in traffic of 319% means 31,900 visitor sessions.
100 conversions at an increase in conversion rate of 29% means 129 conversions.
Put the two together and an increase of visitor sessions to 31,900 with an increase in conversion rate of 29% would see 411 conversions.
So a combination of website visitor sessions increasing, and conversion rate optimisation would mean an increase in converting sales leads or orders of 411%

Did not publish my review

It was announced on the BBC News site this morning that an alarming number of businesses are creating fake reviews on the web, or cherry picking reviews in order that only the good ones show. Fake reviews damage trust and so it is important that we can understand how reviews work and how we can be sure the reviews on the site are real.
Let me give you an example. Many years ago I spoke to a company in Aylesbury, England who had previously engaged the services of an SEO “expert”. They were doing very well locally and were very pleased with the results. However, as soon as they decided to stop with this SEO “Expert” their local results plummeted.
On investigation, we could see that their web presence locally had been enhanced through the use of fake reviews. The SEO “expert” (it makes me very angry to call him this) had simply created 10 fake reviews a month, using exactly the same words, just creating a new user.

How do YOU spot fake reviews?

When you are looking for a product or service, it may be a holiday, or white goods or… well anything really, you may want to look online and read about other peoples experiences with the company you are looking to buy from, or the product itself.  We need the reviews to be real, honest and therefore trustworthy in order that we can all benefit from these crowd-sharing tools.

Our top tips for spotting fake online reviews are:

  1. CHECK THE SCORE – If someone has 10/10 every single time, they may be cherry picking. Don’t get me wrong, some people really are very good at what they do, but when you see this, it is time to look at multiple review sites to see if it is similar across them all. So, if on one review site the company consistently scores 10/10 yet on another they score 5/10 then you know these reviews are probably not real.
  2. CHECK THE REVIEWER – When you look at the review, you can generally find out a little more about the person making that review, and often you can see the other reviews this person has made. If this person has made many reviews and they are all great, then this person is either very easy to please, only rates and never critiques, or is fake. Generally, as individuals,  we stick to a few Social media and Review sites. If your reviewer is appearing on multiple review sites and giving the same reviews over an over, they may have a lot of time on their hands, or they are not real people.
  3. CHECK THE RESPONSES – Often a fake review is just that, no engagement. Simply put, when people create a fake review, why would they then sign in and comment? Some fake reviews of course can be created by family and friends, and then a comment may be added, but as a rule, fake reviews do not get feedback.
  4. CHECK FOR CHERRY PICKING – This one is a tough one, how can you tell if a company is hiding (not publishing) bad reviews? When comparing other review websites, you can often find comments made about companies where they actually say “I commented on… the did not publish”. As you can see from the screenshot, a simple search will identify if this is the case, simply add in the company name or product name to get more relevant results.

Did not publish my review
It is important for you the consumer to keep review sites honest and reliable, so please SHARE these tips and educate your friends and family in order that we can all benefit from the knowledge shared by real people.

KEEP OUR REVIEW SITES REAL!

Have you ever wondered what Social Media would have looked like through history? How would it have affected the present? Would certain events have been different with the intervention of Social Media? 

 
We have taken a rough look at the past and examined what might have been mentioned, tweeted, pinned, circled and liked if only Social Media had been “once upon a time”…
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  • Have you ever wondered how you can increase your Lead Generation for your business?
  • Do you find Networking a chore?
  • Perhaps Networking simply is not your target market?

Using online Lead Generation techniques can drive quality, relevant, converting traffic to your website.
Working with qualified Digital Marketing experts, such as ourselves, can really start to grow your online business. It is important you choose a company who are willing to learn and understand your business, who will work with you to determine your goals and make sure they are achieved, someone who will challenge your thoughts and ideas to make sure you get the very best return on your marketing spend.
Typically, a Digital Marketing company will take you through a process that ensures you get good quality, relevant, converting traffic to your website. They will use strategies that include SEO, Social Media, Email Marketing, web apps…
Making sure you get the traffic is very important, but what if that traffic simply does not convert? We take this process a step further with Conversion techniques, measurement and strategy.
Our Lifecycle is something we feel all businesses should be following.
Give us a call now for your free web asset consultation – 01604 328899

As we enter into  the New Year, on a personal level we often make a lot of New Years resolutions that sometimes we do not keep:
Starting a diet, stopping smoking, cleaning the car more regularly…
As a business, you may do the same, but by way of new targets and goals. You may rethink your business strategy and also rethink your business costs.
This is the time when a few companies rethink how they can become more visible on the web, and Search Engine Optimisation becomes more crucial to their Digital Marketing Strategy.
It is also the time when some companies are not realising their return on investment from their online strategies, and stop their Digital Marketing spend.
January is a game changer for some businesses, and it certainly makes for interesting moments for SEO experts like M3 Strategic Marketing Ltd who see changes with their client positioning on the web because client online competition may slow down or gather pace.
However, as with any New Years resolution, your business will have measurable goals and targets. Search Engine positions may change, and often do, so our focus is not on website ranking, but is all about making sure your business grows, by working with you to achieve your goals and targets.
With this approach, we can be sure our clients are seeing a return on their Digital Marketing spend.
Have you ever heard the phrase “You can lead a horse to water, but cannot make him drink”. SEO alone is a little like that, any SEO expert can get visits to your website. Our clients know that we aim to get RELEVANT visits on to your website, and then continually discuss how we can ensure your website visitors then turn into prospects for you to convert, or actual online sales.
Want to know more? Call us on 01604 328899 or email tracy@m3sm.co.uk
 
 

What are social signals, and why are they important? A Social Signal is when someone values your web content enough to share, like, retweet or Plus 1 a link to your website socially.
What is happening when someone does this? Well it shows importance and relevance in a conversation.
For SEO we mix Social Signals with Semantic Web and Google Knowledge Graph, alongside various other methods to ensure relevancy for Googles Search Engine.
For more information, please call 01604 328899 or email info@m3sm.co.uk

As a part of our strategic growth plan, we are moving to bigger and better offices.
Still staying on the prestigious Northampton Science Park, we are moving to Unit 20 Babbage House, which is ideally suited to our IT requirements with High Speed internet access, and also to our growing team.
We are moving in with our offline marketing partner Source DPM, and now between us we can cover most of your marketing needs from one place.
Both the Source website and our own will undergo a few changes in the coming weeks to reflect our alliance, and the changes we are making.
From 1st November 2013 our new address will be:
Babbage-House-Map-300x253Unit 20 Babbage House, Northampton Science Park, Kings Park Road, Moulton Park, Northampton, NN3 6LG.

Search Engine OptimisationYou have heard about SEO (Search Engine Optimisation) and are now doing your research trying to understand it a little more, but everywhere you look, the websites and blogs are telling you how to become and SEO expert.
Here is our guide to the benefits of SEO:

  • Visibility
  • Lead Generation
  • Affordability
  • Long Term

VISIBILITY:
Your website will be more visible on the web. It may sound obvious, but SEO will make your website more easily found by prospects when they are looking for your products and services if it is done well.
Our SEO team will work with you to achieve the goals you are looking for, whether that be more brand awareness, more leads or more sales… we will create a strategic plan based around the SEO campaign and your goals to get you where you want to be and give you the very best return on your investment.
LEAD GENERATION:
Because your website will be more visible you will of course start to see an increase in visitors coming to your website. As the numbers grow, there is a real chance that your website will convert into leads and paying clients.
Our SEO team will not stop at driving traffic to your website, it is very important that your business is a success. After all, the more successful you are, the more likely you are to stay with us. We will learn about your business and learn about your goals, and we will make recommendations to make changes to your website in order that the traffic visiting your website is more likely to convert. We are happy to make these changes for you, or work with your website developer to make recommended changes where possible.
AFFORDABILITY:
SEO can be a more cost effective solution long term and will give you a real measurable return on your investment. An SEO strategy will incorporate various elements which can be tailored to suit your needs and your budget.
Our SEO team will discuss your requirements and come back with a package based around your budget that will achieve your goals.
LONG TERM:
This is not a quick fix solution, for that you need Pay Per Click, and infact PPC and SEO together will enhance your online strategy exponentially. SEO will continually place you where you need to be.
Our SEO team will work to ensure you are where you want to be and monitor your online competitors too in order that we keep you ahead of them as well.
Contact us now on 01604 328899 for your free consultation.

You may have heard of Digital Marketing, email marketing or even SEO, but few companies have considered or heard of Conversion Architecture, which means that if you are reading this, you are already one step ahead.
When you create a website and publish it to the web, your site will sit among millions of other website just waiting to be found. It’s a little like putting a piece of paper with the message “Contact Us” onto a tree in the middle of Epping Forest, and waiting for the phone to ring. 0Most people would think that would be a waste of money, time and effort, yet millions do it.
Conversion Architecture CycleThose who realise that they need sign posts to the piece of paper, or indeed those who realise that in fact they need that piece of paper to be right by the entrance to the Forest will have a handle on their Digital Marketing and will have engaged an SEO and/or Pay per Click specialist agency.
But those who have also realised that “Contact Us” may not be the best words to use on the piece of paper, or indeed that the piece of paper needs to be in orange as opposed to white, and the writing needs to be in capitals, they are the companies who will turn that traffic coming onto their website into leads and paying customers These companies will convert.
Conversion Architecture is based on science and fact, but is also down to interpretation based on extensive knowledge of online user behaviour and also creative marketing flair. The cycle repeats itself as the business goals become more refined:
SCIENCE AND FACT:
Tools that offer URL tracking and Click Intention Tracking can tell us where your prospects are clicking, what words they used to find the page, what Search Engine found your page etc. This give us the facts that we can then use in our scientific formulas. The formulas are based around many years of gathering these facts based on industry sector and online user behaviour analysis.
ONLINE USER BEHAVIOUR:
Over many years we have been gathering statistics about what works and what does not. Online user behaviour has distinct elements to it that are not always what you would expect. Having worked with many companies around the globe including Fortune 100?s, working with user focus groups, researching videos of people actions whilst completing online tasks, we know the differences between different personas and their online experience expectations.
CREATIVE MARKETING FLAIR:
Once we have Science and understand the company we work with and their web visitor personas, then comes the creativity for testing. Testing is key to any Conversion Architecture, and once again leads us back to the Science and Fact to ensure your marketing budget gets the very best return.
If you would like a free consultation and an Intention Tracking Trial, let us know by Contacting Us on 01604 328899