Importance of blogging

As the New Year looms ever closer, and this next one being a new decade too, marketeers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.

This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a working lunch helped us identify where we want to go as a business in 2020, and moreover what we want to be reputed for.

This we based not only on our strengths and great SEO and Paid Ads results, but also profitability, PITA (painfulness) factor, internal skillsets, and the type of business we really want to work with.

In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.

Our business model for 2020 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).

Our business model not only identified that we are excellent at SEO and Paid Ads work for our clients, but also that we are very competitively priced for what we offer within our SEO packages and Paid Ads management fees.

So a campaign to promote our SEO and Paid Ads services is now underway, with SEO, Paid advertising and Email marketing being at the core of every campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire, Cheshire and the surrounding areas, but UK wide.

The Challenge with offering SEO Services

The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.

The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.

SEO Company that offers value

So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:

  • We research the words people are typing in right now to find products and services that you offer.
  • We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
  • We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
  • We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
  • We look at your Social Media posts to see how they can be improved for search.
  • We look at your content on the website and work with you to enhance this as well.
  • We report on all our activities undertaken, what we have achieved, and what may require more work.
  • We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
  • We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.

And all this for a reasonable, affordable monthly price.

We are not like the others! We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.

We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton, Cheshire and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you.

Don’t be an SEO sheep, stand out from the crowd. We look forward to hearing from you.

Call 01604 328899 or email tracy@m3sm.co.uk

M3SM are proud to be in collaboration with Waterbourne Ltd to support British Water and their members with their marketing services, including consultation and training. The training we offer specialises in displaying how marketing, both digital and traditional, and sales can best work together in a business to business capacity and help to develop strategies to increase conversions for British Water, whatever they may be.
Waterbourne Ltd is a full service marketing and business development company with experience in a variety of industry utility sectors. Waterbourne Ltd have found that the most successful formula to penetrate these markets is an integrated sales and marketing campaign. It is the collaboration between Waterbourne Ltd and M3 Strategic Marketing that brings these necessary skills together. To find out more about Waterbourne Ltd and the services they offer, visit their website.
British Water is an association with wide and varied membership covering a large range of sectors of the water industry. Their aim is to initiate partnership with the water companies to benefit the British Water industry.
This week, Michael Spence from M3 Strategic Marketing was fortunate enough to be invited by Waterbourne Ltd to the British Water Winter Reception at the House Of Lords. With speeches from The Earl Of Selborne, Chris Loughlin, chairman of British Water, and Neil Parish, the event offered some important insight into British Water and how they can grow even further in the years to come with help from a range of different businesses and individuals.
Previous attendees to this event include chief executives of major water companies, members of the Houses of Parliament, the Department of International Trade, DEFRA, Ofwat, the Environment Agency and more. Only British Water members and their invited guests are able to attend this event with an operating waiting list for others wanting to attend, which makes our presence even more rewarding.
The British Water Winter Reception is an event that offers opportunity to open dialogue with new contacts, welcome new members to British Water and also to promote your business to key industry figures. This is a great business opportunity for Waterbourne Ltd and M3SM as well as being there to support British Water in the growth in their association.
This event can be used as a positive platform to highlight how marketing services can be beneficial to this industry and other industries in the business to business sector. Marketing is not just about persuading a consumer to buy a product, business to business marketing is about promotion of goods and services to other businesses.
At M3 Strategic Marketing, we will discuss with you a strategy, independent to your business, that you are happy with and that will work for you! The British Water association proves that any business and any industry can benefit from marketing, you just have to find what marketing services work for you and what doesn’t.
For more information on the services M3SM can offer you or for a free website audit, visit our website. If you would like to find out more information on the work of the British Water association, read more about them here.

Adwords Grants news

Adwords Grants newsAdvertisers on either Google’s Ad Grants or Grantspro programmes should have received an email on 14th December notifying them of  policy updates that will come into force on 1st January 2018. It left very little room for manoeuvre, especially with the Christmas break in between. In fact just 10 full working days to react and take action.
Help is at Hand
The Ad Grants policy changes are designed to help non-profits use their grants budgets more efficiently. However, the changes are very well hidden and so we have highlighted these below:

  • All Ad Grants accounts must maintain an account level CTR (Click Through Rate) of 5% as a minimum ( Grantspro accounts only had to maintain a minimum CTR, which was 1%)
  • There will be restrictions on the use of single-word keywords, with exceptions: “owned brand terms, medical conditions, basic keywords relating directly to supporting a charity, or due to the sensitive nature of the causes that charities support”
  • There will be a minimum quality score requirement of 2/10 for all keywords
  • Advertisers can no longer bid on branded keywords that they don’t already own
  • The $2 maximum  CPC (Cost Per Click) bid ceiling is being lifted but only for keywords in campaigns that have the “Maximise Conversions” bid strategy applied
  • Geo-targeting settings must be in use
  • Each campaign must have a minimum of two ad groups with at least two active ads in each
  • Accounts must have a minimum of two active site-link extensions

 
The biggest challenge for Charities is likely to be the Click Through Rate of 5% as a minimum and will potentially require the most work.

How to improve your PPC Click Through rate

So the starting point has to be filtering out these under performing keywords and optimising them. Make sure your keywords are themed and relevant to the ads, optimise the ads, and make sure they are using those keywords, ensure you include well optimised ad extensions, and include the two site link extensions as a given, and perhaps most importantly research those negative and therefore irrelevant keywords well, and exclude them.

Restrictions on the use of single-word keywords

You may find that you do not need to do anything to rectify this. As this is labelled a ‘restriction’, you might find that come the 1st of January you start to see a drop in impressions for a number of single-word keywords and this will be the reason.
Go through your single-word keywords now so you have an idea of where the drop-offs might occur to get yourself prepared. Perhaps you can expand on the single-word keywords and add relevant variations with multiple words that you aren’t already bidding on.

Minimum Quality Score requirement of 2 for all keywords

This one shouldn’t be a problem as unless you’re doing something wrong, your quality scores should never get lower than 2 anyway.
However, if somehow this is the case then the quick fix option is to pause any keywords with a quality score of 1 immediately. Putting the keyword in a themed ad group with relevant ads and landing pages is what you’re aiming for.

You can only bid on owned brand terms

If you’re bidding on a branded term, you need to be the owner. However, if you have some campaigns where you’re bidding on event names e.g. certain marathons or obstacle course races, then you’re going to want to continue to bid on a number of “brand terms” for those events that you don’t own.
This is particularly alarming as in their own words “any account found in violation of program policies is subject to automatic suspension without notification.” The short timescale they’ve given to respond to these changes only adds to the importance of this one.
If you’re concerned, pause those brand terms you don’t own.

The $2 max CPC bid ceiling is being lifted

As long as you apply the “maximise conversions” bid strategy to any campaign in which you want your keywords to break through said ceiling. Go to your campaign settings then scroll down to Location options (advanced), expand it and change your bid strategy. The strategy works off conversion data, so make sure your conversions are all set up correctly and have enough data.

Geo-targeting settings must be in use

Go to your campaign settings and make sure you have at least one location chosen.

Campaigns must have 2 ad groups minimum with two active ads in each

Another pretty fundamental requirement, the solution to which could be more involved depending on the current state and size of your account. Every advertiser should be carrying out ad copy testing and when we last spoke to Google, they actively recommend testing three as opposed to two ads as a minimum.

Accounts must have two active site-link extensions as a minimum

If you find yourself in the position of needing to address this one, then you need our help, please feel free to pick up the phone 01604 328899

Trusted Digital Media Advisers

Trusted Digital Media Advisers

Yesterday two members of the M3 team went to Google in London for a days training with a view to gain an additional qualification as a Google Certified Trusted Digital Media Advisers.
The day started with the usual networking, and then a quick overview of this new initiative from Google. In fact, this was the launch event where around just 100 Google Partners from across the UK came together to learn new skills and hopefully gain the qualification. With 2 places per agency, this means that there are currently only around 50 agencies who would have been given this opportunity.
With education on SERPS (SEO), paid advertising and other methods of ensuring our customers can make the most of the digital age and the opportunity it presents, this was an intense boot-camp style day.
The benchmark was set high, with all the Google employees who attended the event sitting the exam just the day before, under the same conditions we ourselves, we are pleased to announce that both Gemma and Tracy passed with flying colours. In fact, even beating some of the Google team scores!
With all the knowledge gained from the day, and the ongoing Google insights, M3 have decided to share that knowledge at a regular monthly event, details of which can be found here:
Digital Masterclass Events
If the uptake is good, Google have promised to attend an event here, so please pass on the link to anyone who you feel may benefit from a training session or two on the latest from Google.
Thanks, and looking to see you soon…
Tracy and Gemma
Trusted Digital Media Advisors – as Certified by Google
Trusted Digital Media Advisers

The “Fore” Business Championship which took place at East Sussex National Golf Resort and Spa hharrywoanfbas now come to an end. Harry Woan, who M3SM sponsored throughout the championship, had a fantastic 3 days of competing in the tournament coming in at 55th  with scores of 70, 72 and 77 to finish a commendable 5 over.
At M3SM, we are Harry Woan’s sponsor and members of the “Fore” Business Networking Group. We assisted Harry both from a digital aspect and with cheer, to enhance his whole experience of the tournament, with as much support as possible. As a company, we have managed to keep his digital marketing up to date, including his own personal website. We are all extremely proud and supportive of Harry and will continue to support him, however possible, in his future golfing appearances.
All three days of this tournament were very intense for players and spectators, but all competitors were brilliant, playing very well under the pressure.
The tournament was covered by Sky Sports and so Harry and his competitors were playing to a larger audience than normal. However, this didn’t put them off their game; all golfers ended the competition with something to be proud of.
If you didn’t manage to catch much of the tournament and still want to follow what happened throughout the three days, then follow Harry’s or M3SM social media. We have produced coverage on Facebook, Twitter so why not have a read up on Harry’s successes and experience within the tournament.
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

Harry Woan in M3SM Tee

Local Golfer Sporting M3SM Logo In Fore Business Championship
harrywoanforebusinessLocal upcoming professional golfer Harry Woan is currently displaying his excellent talent in the golfing world as The Fore Business Championship is taking place. Harry is being sponsored by M3SM throughout his experience, and so you may see him sporting our very own logo as he plays his many rounds of golf. He is currently doing well, with a score of 70 in the first round – full details are shown here: https://europro.bluegolf.com/bluegolf/europro17/event/europro1717/contest/1/leaderboard.htm
As a member of “Fore” Business, M3SM has a double invested interest in this tournament. We are sponsors of Harry, and we support the successes of the event as “Fore Business” are its main sponsor. In addition to this, Managing Director of M3SM, Michael Spence, is also a fellow golfer at Overstone Park Golf Club, where Harry is a member and carries out his training. So, M3SM are cheering Harry on at a more personal level too.harry-woan-3
 
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

M3SM sponsor Harry Woan

Exciting times for us here at M3SM as we sponsor the up and coming Harry Woan, a local professional golfer in his first season of tournament golf. Harry has the ambition of playing on the European Tour. His excellent junior and amateur career saw his handicap fall to +3. This is someone to watch and follow.
Next Tuesday, he starts off in the Fore Business Pro Am. Then, Wednesday 23rd August to Friday 25th August 2017, M3SM will sponsor Harry in The ‘Fore’ Business Championship, at East Sussex National Golf Resort & Spa – East Course. He will compete against 155 other golfers over the three days, and aim to win the £10,000 prize money. Stay with us as we follow Harry throughout the Tournament, giving you soundbites on our Facebook, Twitter, Google+ and Linked-In. Harry shows a promising career; he has dedicated his life to it since the age of 5 years, and has a very singular mindset. Both required for a successful golfer’s mindset.
As a member of the Fore Business Network, the owner of M3SM, and keen golfer himself, Michael Spence is so pleased to be sponsoring the Championship. As Harry’s strategic digital marketing agency, M3SM have developed Harry’s website and digital marketing support for the event and will be cheering him on through social network.
The Tournament will be on Sky Sports, but you can also follow Harry’s progress on Facebook 
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.ukcontact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

Client website visitor numbers revealed

Many companies are happy to blow their own trumpets by showcasing testimonials, and writing case studies. But at M3SM we decided that we would put ourselves to a real test and see exactly what our average statistics produce.
We were both  surprised and delighted at the results.
Ripped paper, space for copyWe took all the companies we work with to increase sales using SEO, and some of those companies also use Google Paid advertising and email marketing too. We removed those who we could not do a full and direct comparison with, and then looked at the statistics, warts and all for all July 1st 2015 to June 30th 2016 as compared with July 1st 2014 to June 30th 2015.
This left just over 40 companies who have been with us since at least 2014.
We did not remove any figures, we did not “embellish” or  “enhance” any of the figures that came directly from Google Analytics. This report is based on real and honest fact, as delivered by Google Analytics, and we are more than happy to share this with you.
Here are the FACTS revealed: 
1 – Increase in visitor sessions.Ripped paper, space for copy
On average, clients working with M3SM see an increase in visitor sessions of 319.10%
Question: If your website saw a 319% increase in traffic, would it be of value to you? 
Perhaps you run an e-commerce website, in which case, seeing that kind of increase may increase the number of sales your website takes.
Let’s put this into numbers. Let’s say your website receives 10,000 visitor sessions a year (192 a week or 27 a day). An increase of 319% would mean you now receive 31,900 visitor sessions a year (613  week or 87 a day).
2 – Increase in conversion rate.
On average, clients working with M3SM see an increase in website conversion of 29.60%
Again let’s put this into numbers. Let’s say your website conversion rate is 1%. At 10,000 visitor sessions a year, this means that 100 people a year will convert into sales leads or orders (whatever your conversion goal may be). An increase of 29% would mean that your conversion rate is now 1.29%, meaning that those 10,000 visitor sessions turn into 129 conversions a year.
The combination of 1 and 2 combined.
So, if you have increased the number of visitors to your website AND increased the conversion rate (i.e. to number of customers who buy from your online shop, or the number of phone calls or emails into the office asking for more details) then the benefits are obvious. but lets look ate the figures again:
10,000 visitor sessions at an increase in traffic of 319% means 31,900 visitor sessions.
100 conversions at an increase in conversion rate of 29% means 129 conversions.
Put the two together and an increase of visitor sessions to 31,900 with an increase in conversion rate of 29% would see 411 conversions.
So a combination of website visitor sessions increasing, and conversion rate optimisation would mean an increase in converting sales leads or orders of 411%

M3 Attend Google Partner Event

M3SM, Northampton - Google PartnerAs a Google Partner we are often invited to attend events in London, Manchester etc. On this occasion though, we were asked to present at a special Partners event.

The event itself was insightful and educational, as all the Partner events are. Through a series of educational hangouts, e-learning and live classes, some Partners, including Michael and Tracy from M3 Strategic Marketing, have enhanced their knowledge to such a level that Google currently consider M3 Strategic Marketing to be in the top 200 of all active UK and Ireland Partner agencies, as recognised by their entry into their Elevator Programme.
Tracy Spence - Google PartnerOur continued education helps us improve and enhance greatly the results we gain for our clients in various aspects of digital marketing. Meaning you don’t have to spend the time and effort in training your own staff to do this role.

Our team of staff are highly knowledgeable, experienced and trained in everything to do with Digital Marketing, and the majority are also Google Squared Graduates, too. In fact, one of our graduates passed with a distinction and obtained a special mention for helpfulness too at the awards ceremony in London, UK.

So, if your business need help and support with your Digital Marketing, you know who to call first!

Penguin is the designated name that Google has given to a series of algorithm changes designed to battle spam link tactics and monitor the quality of links to a website. The Google Penguin program started in April 2012 and immediately had an impact on website owners and the digital industry. Sites that were deemed to be breaking the rules by over-reliance on poor quality or spam links suddenly dropped from the Google search results, many of them are still struggling to recover.
3d Penguin offers you his magnifying glassWhilst there have been several updates over the last few years, the Penguin 4 update expected in 2016 is expected to make significant changes again. Penguin 4 is rumoured to be a ‘real-time’ update to the algorithm. This means that the Penguin portion of the algorithm will always be ‘on’ and updating. This means Google can analyse link profiles more quickly and will help keep sites from ranking well if considered poor quality.

So what can you do to be ready for Google Penguin 4?

The first priority is to analyse your website’s link profile and check whether those links pointing to your site are natural and beneficial. Are some obviously paid for or from incredibly low quality websites? If so, then these links could actually harm your website and you need to get rid of them. This can be done manually by contacting webmasters and asking them to remove the link, which can be a very time consuming process, or alternatively submit a disavow request to Google listing the links to your website that you don’t want it to consider.
At M3SM we have tools to analyse your current website link profile and can devise a plan to address any issues you may have with the quality of your links.

And then what?

Once any ‘spammy’ links are removed businesses should then have a plan to build decent, high-authority links to their website instead. ‘Good’ links will always remain one of the most important ranking factors for search engines.

How can M3SM help build ‘good’ links?

Here at M3SM we have always used ethical techniques to build high quality links naturally.
There are many ways to do this but important examples:

  • * Content – by creating real value for your website visitors with unique engaging content that offers solutions to people. The content may take many forms – blogs, whitepapers, videos, infographics – but the more valuable your content, the more links you’ll build.
  • * Partner with customers, suppliers and industry bodies. Links from relevant websites in your industry will carry credibility for your customers and the search engines.
  • * Business Directories will often provide a website link with your business listing. These listings are often free to complete and will potentially direct relevant industry visitors to you website.
  • * Social sites / Forums – if you have relevant content, comments or opinions there are now many online platforms where you can connect and link.
  • * Local organisations – particularly useful for local businesses – many societies, charities, sports clubs etc. are pleased to link with businesses involved in the community.

So if you want to understand how to benefit from Google Updates and Penguin 4 in particular please contact M3SM today. Working with you every step of the way, we’ll analyse your business and develop a bespoke plan to maximise your business.

#DevonMalcolm Cricket Brixworth

Devon Malcolm International XI vs Brixworth CC

Devon Malcolm’s benefit year is now in full swing, after the celebrity game at Brixworth cricket club. Devon picked through his contacts to find the best team he possibly could for the challenge of Brixworth who are in the Premier division of the Northamptonshire cricket league. Devon has a passion for giving children the chance to play cricket, this was apparent on the morning of the 3rd July when over 60 local primary school children received coaching from an array of Brixworth CC coaches, as well as ex-England players, Alex Tudor and Adam Hollioake.
The VIP marquee guests were then treated to a delicious three course meal, which was accompanied by the live steel drum band and a beautiful rendition of Nessun Dorma by the ex-Zimbabwean international Henry Olonga. The silent auction also took place, which along with the rest of the Benefit Year, was raising money for Devon’s three chosen charities, Chance to shine; The Lord’s Taverners; Jamaican Hospitals League of Friends.
The ground and wicket were in perfect condition for the T20 and the crowd was slowly building as the game commenced at 3pm. The International XI batted first and after a shaky start, they recovered to score 205-7, thanks largely to the power hitting from Alex Tudor (72 runs off 38 balls, including 10 fours and 4 sixes) and Northants player Rory Kleinveldt (84 runs off 38 balls, including 7 fours and 6 sixes). Brixworth fancied their chances none the less because of the aforementioned conditions; it was Tom Worthington and Fred Newborough who opened the batting for the home side, facing up against Devon Malcolm and Justin Brathwaite. They put on 80 for the first wicket and Brixworth were up with the run rate for a large part of the game, but some tight bowling from Martin Bicknell in the middle overs restricted the hosts to 190-5 from their 20 overs.
So, the International XI won by 15 runs, however, the day more importantly raised over £20,000 and a lot of awareness for the three charities.
For more information about the remaining events in the Benefit Year, visit the website: http://www.devon-malcolm-benefit-year.co.uk/

Did not publish my review

It was announced on the BBC News site this morning that an alarming number of businesses are creating fake reviews on the web, or cherry picking reviews in order that only the good ones show. Fake reviews damage trust and so it is important that we can understand how reviews work and how we can be sure the reviews on the site are real.
Let me give you an example. Many years ago I spoke to a company in Aylesbury, England who had previously engaged the services of an SEO “expert”. They were doing very well locally and were very pleased with the results. However, as soon as they decided to stop with this SEO “Expert” their local results plummeted.
On investigation, we could see that their web presence locally had been enhanced through the use of fake reviews. The SEO “expert” (it makes me very angry to call him this) had simply created 10 fake reviews a month, using exactly the same words, just creating a new user.

How do YOU spot fake reviews?

When you are looking for a product or service, it may be a holiday, or white goods or… well anything really, you may want to look online and read about other peoples experiences with the company you are looking to buy from, or the product itself.  We need the reviews to be real, honest and therefore trustworthy in order that we can all benefit from these crowd-sharing tools.

Our top tips for spotting fake online reviews are:

  1. CHECK THE SCORE – If someone has 10/10 every single time, they may be cherry picking. Don’t get me wrong, some people really are very good at what they do, but when you see this, it is time to look at multiple review sites to see if it is similar across them all. So, if on one review site the company consistently scores 10/10 yet on another they score 5/10 then you know these reviews are probably not real.
  2. CHECK THE REVIEWER – When you look at the review, you can generally find out a little more about the person making that review, and often you can see the other reviews this person has made. If this person has made many reviews and they are all great, then this person is either very easy to please, only rates and never critiques, or is fake. Generally, as individuals,  we stick to a few Social media and Review sites. If your reviewer is appearing on multiple review sites and giving the same reviews over an over, they may have a lot of time on their hands, or they are not real people.
  3. CHECK THE RESPONSES – Often a fake review is just that, no engagement. Simply put, when people create a fake review, why would they then sign in and comment? Some fake reviews of course can be created by family and friends, and then a comment may be added, but as a rule, fake reviews do not get feedback.
  4. CHECK FOR CHERRY PICKING – This one is a tough one, how can you tell if a company is hiding (not publishing) bad reviews? When comparing other review websites, you can often find comments made about companies where they actually say “I commented on… the did not publish”. As you can see from the screenshot, a simple search will identify if this is the case, simply add in the company name or product name to get more relevant results.

Did not publish my review
It is important for you the consumer to keep review sites honest and reliable, so please SHARE these tips and educate your friends and family in order that we can all benefit from the knowledge shared by real people.

KEEP OUR REVIEW SITES REAL!