Content Strategy

Content is important for so many platforms, especially within the digital space. The success of Digital Marketing is heavily reliant on not only the type of content that is created and distributed, but also how that content is optimised.

The digital space is continually inundated with blog posts, pictures, video content, infographics and cutting through this noise is important for any company’s success.

You might be thinking, “why does the web really need me, as a business, generating a lot of words, videos or images and distributing it?”. Well, here are 3 key reasons why you should be a part of the “Content Generation”:

1) It will engage with your target audience and market: It will make them interested in the topic you are discussing or promoting. Good quality blogs, videos, images, and infographics will ensure that the people you most want to reach are actually hearing about your business products and services.

2) It’s is easy to share: Having blog posts that your target audience will want to share (whether through Social Media, Email or Word of Mouth) can be instrumental to growing your audience and business.

3) It can be analysed and optimised: The importance of analysing the content your company produces should never be underestimated. If you do not know which article, video or image is successful and which is not, then how can you improve? Therefore, spending time learning how to properly analyse the content you have created, distributed and shared and also ensure you have KPIs in place that you measure against.

There are 3 key reasons why content is so important for digital marketing. So often it is said that “Content is King” and for your Digital Marketing Strategy’s success, it needs to be an integral part of the plan.
If you would like to learn more about how to make the most of your digital marketing strategy, M3 have a range of resources to help.

Do not hesitate to get in touch if you need guidance, support or a helping hand in the creation and implementation too.

We work with companies up and down the UK and further afield to help them define a Digital Marketing Strategy, sometimes delivering training so they can continue in-house, and sometimes implementing that strategy as an integral part of your team.

We are flexible but always professional, exceptional and successful!

We are looking forward to working with you.

Content Marketing

Content Optimisation

There is a good chance that by now just about everyone that runs a business will have heard about content optimisation. However, few business owners completely understand how content optimisation and targeted content marketing can work to transform their business.
Optimising your content correctly can be a very effective inbound marketing tactic that will help you to attract, engage with, and keep your customers happy and eager to learn more. You can achieve this through the regular delivery of high-quality content that provides your website visitors with great value and useful knowledge.
By consistently offering high-quality, targeted, regular and fresh insights and information in this way, you will be giving your business great staying power. Your website will remain prominent and popular in SEO searches when compared to your direct competition that doesn’t use content optimisation. Your business website will always remain as a preferred go-to source of information for your target audience long after your competition has dropped off the search engine rankings.

Content OptimisationEffective and practical content marketing

Content marketing is one of the world’s most effective digital marketing strategies that you can use for your brand. By using well crafted and informative content that is SEO optimised, your business can attract and engage with more quality leads and turn them into loyal repeat customers because good content marketing strategies can drive conversions.
Marketing industry research shows that business owners who make the effort to deliver consistent high-quality content experience customer conversion rates that are nearly six times higher than those who don’t focus on content marketing.
Even though delivering consistent, well-optimised content required a lot of time and effort, in the long term it more than pays for itself by leading to more sales conversions and customer retention numbers.  For time-poor business owners, it makes sense to hire industry experts such as M3 Strategic Marketing to perform this essential task on their behalf.

Content optimisation as a traffic magnet tool

Having effective and targeted content will help to bring more traffic to your website. When you post consistent new blog content that is engaging and helpful, you can use it as a tool to help bring in more traffic to your site over time. The marketing experts are clear on one thing – if you want to improve your site traffic, publish high-quality blog content more consistently and on a regular schedule.

Building trustworthy brand awareness

Building your brand awareness is a very important task. If you have done your customer demographic research properly, you will know that there are customers out there that are a perfect fit for your business. However, until they get the opportunity to learn about your brand you will remain invisible to them.
By creating and sharing useful content that delivers great value to your target customers, you will be able to engage with them and they will learn to trust your brand name and image. By building trust in your prospective new customers you are building a relationship that will lead to them being happier to buy from you.
You can continue to build your brand awareness and trust by continuing to use quality content to engage with and educate your customers further. This helps to keep your customers loyal to your own brand once they have purchased your products or services.  Consistent, fresh content will keep them engaged with you rather than losing interest and moving on to one of your competitors.
If you are interesting on learning more about content marketing, or simply wish us to start writing on your behalf, please contact us now.

Content Optimisation

Content Optimisation: When you want to build your brand and reap the rewards that your hard work deserves, there’s nothing more important than connecting with your target audience in a meaningful way.
Your content is your calling card, your introduction, and the way you can make that all-important first impression. Get it right and the future will be bright, but get it wrong and you could be missing out on countless new leads and sales every single day.

What is Content Optimisation?

Examples of your content are your website, a new landing page, and an email campaign. Each is designed to talk to your target audience, in a variety of places, in a specific way, and to achieve the results you want to see you will need to optimise every step of the way. What works in one setting won’t necessarily work in another, and it’s all too true that there are many more ways to do something wrong, than right.

It Connects You With the Right AudienceContent Optimisation target audience

SEO is all about getting your content to rank high in search, and when it’s done the right way it will allow you to increase your traffic ten-fold. The problem is that too many people confuse traffic with relevance. It’s no use spending a lot of money on keyword stuffed text that brings thousands of people to your content if it’s not relevant to them in any way.
Certain aspects of your Google Analytics will look much better, but there’ll be no discernible difference in the longterm performance of your business. Optimising your content so that it speaks to individuals you want to do business with is one of the most important lessons to learn.

You Can Turn More Browsers Into Buyers

At the end of the day your content is designed to convert, so you need to keep that at the front of your mind when figuring out how to move forward. The layout of your content is just as important as the text itself, and it’s vital that it has a clear and logical flow down the page.
Your brain responds to images up to 60,000 times faster than to text, so creating a clean and crisp layout is essential. Optimising each page on your site so that it’s easier to follow is ideal if you want to gently move people along a pipeline that ends with your call to action.

Content Optimisation of Original Content Will Set You Apart From the Competition

People are more discerning than ever about how they spend their time online. If you want to be able to stand out from the crowd then you need original content that informs, engages, and entertains.
Content Optimisation: By optimising for a combination of SEO, visual aesthetics, and quality of writing you can only do so much. The final piece in the puzzle is to develop a longer term strategy that sees your content evolve naturally over time. By having a clear plan in place from day one you’ll be able to devise new ways of connecting with your audience that stay true to your brand’s voice.
If you are looking to optimise your content for search, or need help creating a plan or even creating the content, then please contact us and we will happily help.

Content Optimisation:

Here’s what our content marketing team will deliver to help you build a thriving online following:

  • A long-term content marketing schedule – We’ll plan out how to market and optimise high-quality content long-term that will provide you with the content you need to gain customer attention, maintain interest, and expand to reach new prospects.
  • Compelling, marketable content to build your credibility and prospects’ trust – We will ensure the content we create is high-quality, original, and optimised for today’s major search engines. We will also guide you in removing any outdated SEO attempts that may be hurting your search ranking viability. We will post regularly on high authority blogs within the industry to get notoriety around your business while taking advantage of completely un-tapped audiences.
  • A list of leads that eagerly awaits your emails and responds to your promotions – Communicating with your prospects via email is a great opportunity to amplify their interest to do business with you over time. We’ll build your prospect list for you using emails, carefully balancing content between delivering value and making offers.
  • A social strategy that will turn your followers into active engagers – We will show you how you can go from posting like a person to posting like a business poised to convert followers into engagers and paying customers.

Contact us to discuss the opportunities available for you.

When it comes to content and SEO what exactly is it that Google is looking for?

What is the best length of content you should have on a page?
Should the content be written for SEO or for people? 
Even as an SEO expert company, everything changes so quickly that it can be hard to keep up. However, we are resolute in our continued development of our team, and ongoing learning is an everyday essential part of our job, and our knowledge is something we love to share.
Delivering training courses, webinars and seminars are all in a days work for us, and we simply have to be ahead of the curve. So with that in mind, let’s answer a few of those questions.
What exactly is it that Google is looking for?
We can of course only make an assumption here, but as a business, Google would be looking for market share, and to do that it must give the very best user experience to those who use Google as it’s search engine. After all, if Bing were better, then we would all be using Bing and Binging instead of Googling.
So, if you can imagine that to give it’s users the best experience, it should only show relevant websites to its queried search terms, and also websites that are secure, mobile friendly and quick to load.
That’s what we aim for when we are looking to optimise a clients website. Security, Speed and Mobile Friendly sites get ranked more easily than those which are not on https, are not mobile friendly and are very slow to load.
When we watch the changes happening in our SERPS results, we reverse engineer everything to work out what the latest change is all about, and in 2017 Website Security, Speed and Mobile Friendliness were key for SEO.
What is the best length of content you should have on a page?
This is one with an answer that you will all very much dislike us for. When you look at all the research, and we look at our own websites and the length of content on the pages and posts, it is obvious that the more the better, and in fact it seems that 3000 words is optimum. For now anyway). So get writing!
Should the content be written for SEO or for people? 
We think this is obvious, but we get asked this all the time, so perhaps it is not so obvious when you are not in the SEO and Content “Loop”, but content should be created with the user in mind, not for SEO. When you write about a subject on your website, that is related to your website, and you understand it, are passionate about it and can offer real insight and value to your client or prospect at different stages of their customer journey, then Google will easily be able to determine what is great content and what is not. In addition, if you are writing for people, then it will be more easily read, more engaging and more likely to be shared with colleagues or friends and family.
Remember we said that Google would most likely be looking at User Experience?
Well given that Google also have access to Google Analytics and Webmasters relating to your website, they can see how many pages that visitor has viewed, how long they spent on each page and therefore how engaged they were. This is key in determining if your site is relevant to a search query – after all, if you land on a website and it is not relevant – you flip straight off again.
We hope this helps and makes perfect sense, but if you do have any questions, please do not hesitate to make contact 

British Water Workshop – At Google.

Today saw M3 Strategic Marketing taking over rooms at Google in St Giles, London.
When British Water asked us to deliver a workshop all about Google to their members, what better place to hold it than at Google’s London H.Q. in St Giles. Being a Google Partner means that Google support us from day to day, which in turn means we can deliver that expertise direct to our clients, in this case British Water.

British Water Google Micro Moments
Google presenting “Micro Moments”

A full day of training on Synergistic Marketing, which pulls offline and online together, was delivered by Derek Bourne of Waterbourne Ltd, Michael Spence and Tracy Spence. In addition, Google delivered a presentation all about “Micro Moments”and played the “Higher or Lower” game with the audience too.
The room was bursting at the seams and British Water had a reserve list of people waiting in the wings, and no one cancelled at the last minute.
The workshop itself was jam packed with useful insights, suggestions of tools to help the companies in attendance, hints, tips and the questions flowed.
British Water Workshop at Google
Michael Spence – Moments of Truth

Unfortunately, the day itself was marred with the terrorist attack on Westminster that same afternoon, just a mile down the road, but it did not stop the learning.
British Water have asked us to deliver the same again but near Manchester, and we will also be delivering a series of smaller, more detailed workshops targeted at different levels of knowledge a little later in the year.

Thank you for an excellent training workshop on Digital Marketing yesterday. I think most attendees were overwhelmed with your knowledge and it is clear that we could have delivered a full day or two day training course!
Lila Thompson – International Director, British Water

How to get on the first page of google

This is a question that gets asked over and over, and if there was a simple answer, then everyone would be doing it and we would be out of business.
Google run its impressive search Engine based on Algorithmic Calculations, and these calculations are tweaked at least once a day. So the answer is – there is no quick fix to get on the first page of Google.
HOWEVER…
How to get on the first page of googleWhat if you understood what Google is looking for, and how it’s business operates, then would you stand a better chance of understanding the process?
Of course you would! So, the question should not be “How do I get on the first page of Google”, but should be “What can I do with my web presence that means Google is more likely to show my website in the search results for a relevant key word or phrase?”
When thinking about the Google business, what do we now about our own business, and every other money making business in the UK, indeed in the world? The end game is to make money, it’s that simple.
How does Google make money? through it’s paid services such as Google Adwords.
When Google is asking a company to use and pay for its services, it is competing with the other search engines, and therefore needs to offer value for money. With any paid for advertising, whether on or offline, then the value is achieved through relevant reach. If you were to write an Advertorial in a relevant and targeted magazine, you would want to understand how many readers there are, so you can understand the potential reach. On Google, that reach is measured by user numbers.
So the more users on Google, the better their offering to the paid elements of the search engine, and therefore the more money they are likely to take.
Now we need to consider why a person would continue to choose Google as its preferred Search Engine. That’s simple, Google provide the results you are looking for, that are relevant to your search query, in a speedy way.
So, if your website helps Google Achieve this goal, then your website is more likely to be shown within the search results for a relevant key word or phrase for your product or service.
To do this, you need to provide relevant, fresh and engaging content that Google is prepared to show.
Relevancy – Stick to keywords that relate to your business – do not start discussing what you did at the weekend with the family (unless it is 100% relevant) on your blog.
Freshness – Write content on a regular basis, plan ahead by using a content plan.
Engaging – Make sure you are writing something that your target audience will be happy to read, something useful and helpful, something they may want to bookmark or indeed share socially.
If you need help, or simply wish to discuss this in more detail, please drop us a line on info@m3sm.co.uk
Thanks
 

Content Strategy

When you are stuck as to what to write (like I am right now) this is when a content plan would come in very useful.
For example, if you are a garden fence company who wishes to sell fencing and gates, then you might have a seasonal calendar plan. March/April here in the UK is the time when people start to enter their gardens more frequently, start the after winter tidy up and look to see what improvements they can make. Your content plan would have addresses this in December or even January, with a view to getting relevant content published well in advance.
If you sell gifts, again your content plan would be based around events like Christmas, Easter, Mothers Day, Valentines day and so on.  We all know that Valentines Day comes around on the same day every year, but marketers should have this planned and catered for.
Your content should be around 300-400 words, and so an ideas folder may help. You can gather ideas for discussion from magazines and newspaper articles, or you can use a tool to bookmark or save different web pages for future reference. Gathering ideas from other Marketers and then planning your own unique content around this idea can be time saving.
Your content should be relevant to what you do, after all that is why people visit your website, to discover news and information about the products and services you provide.  We have had to advice clients that discussions based around their dog walking is not relevant when you are selling widgets, and it does not help the relevancy score on your website, and therefore does not help you get found for widgets.
To help guide you, you should have a list of base keywords that describe your products or services (not longtail, these will become readily available within your content as you start to write – just  like the phrase “longtail keyword” has just magically arrived within this blog post).
Where it is appropriate, you may want to link to other blog posts and web pages to enhance a particular element of your blog post too. For example, if I wanted to send you to a page all about SEO, then I would link that word “SEO” to a page or blog post on my site – just like I have done here … SEO
The small things like backlinks are not essential for the plan, but a simple excel spreadhseet with the months (or weeks), keywords you are looking to write about, and a draft title and description all sat within your ideas folder will help you make sure you do not miss that important marketing date.
For more information, please feel free to MAKE CONTACT