Importance of blogging

As the New Year looms ever closer, and this next one being a new decade too, marketeers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.

This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a working lunch helped us identify where we want to go as a business in 2020, and moreover what we want to be reputed for.

This we based not only on our strengths and great SEO and Paid Ads results, but also profitability, PITA (painfulness) factor, internal skillsets, and the type of business we really want to work with.

In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.

Our business model for 2020 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).

Our business model not only identified that we are excellent at SEO and Paid Ads work for our clients, but also that we are very competitively priced for what we offer within our SEO packages and Paid Ads management fees.

So a campaign to promote our SEO and Paid Ads services is now underway, with SEO, Paid advertising and Email marketing being at the core of every campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire, Cheshire and the surrounding areas, but UK wide.

The Challenge with offering SEO Services

The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.

The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.

SEO Company that offers value

So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:

  • We research the words people are typing in right now to find products and services that you offer.
  • We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
  • We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
  • We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
  • We look at your Social Media posts to see how they can be improved for search.
  • We look at your content on the website and work with you to enhance this as well.
  • We report on all our activities undertaken, what we have achieved, and what may require more work.
  • We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
  • We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.

And all this for a reasonable, affordable monthly price.

We are not like the others! We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.

We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton, Cheshire and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you.

Don’t be an SEO sheep, stand out from the crowd. We look forward to hearing from you.

Call 01604 328899 or email tracy@m3sm.co.uk

The “Fore” Business Championship which took place at East Sussex National Golf Resort and Spa hharrywoanfbas now come to an end. Harry Woan, who M3SM sponsored throughout the championship, had a fantastic 3 days of competing in the tournament coming in at 55th  with scores of 70, 72 and 77 to finish a commendable 5 over.
At M3SM, we are Harry Woan’s sponsor and members of the “Fore” Business Networking Group. We assisted Harry both from a digital aspect and with cheer, to enhance his whole experience of the tournament, with as much support as possible. As a company, we have managed to keep his digital marketing up to date, including his own personal website. We are all extremely proud and supportive of Harry and will continue to support him, however possible, in his future golfing appearances.
All three days of this tournament were very intense for players and spectators, but all competitors were brilliant, playing very well under the pressure.
The tournament was covered by Sky Sports and so Harry and his competitors were playing to a larger audience than normal. However, this didn’t put them off their game; all golfers ended the competition with something to be proud of.
If you didn’t manage to catch much of the tournament and still want to follow what happened throughout the three days, then follow Harry’s or M3SM social media. We have produced coverage on Facebook, Twitter so why not have a read up on Harry’s successes and experience within the tournament.
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

Harry Woan in M3SM Tee

Local Golfer Sporting M3SM Logo In Fore Business Championship
harrywoanforebusinessLocal upcoming professional golfer Harry Woan is currently displaying his excellent talent in the golfing world as The Fore Business Championship is taking place. Harry is being sponsored by M3SM throughout his experience, and so you may see him sporting our very own logo as he plays his many rounds of golf. He is currently doing well, with a score of 70 in the first round – full details are shown here: https://europro.bluegolf.com/bluegolf/europro17/event/europro1717/contest/1/leaderboard.htm
As a member of “Fore” Business, M3SM has a double invested interest in this tournament. We are sponsors of Harry, and we support the successes of the event as “Fore Business” are its main sponsor. In addition to this, Managing Director of M3SM, Michael Spence, is also a fellow golfer at Overstone Park Golf Club, where Harry is a member and carries out his training. So, M3SM are cheering Harry on at a more personal level too.harry-woan-3
 
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

British Water Workshop – At Google.

Today saw M3 Strategic Marketing taking over rooms at Google in St Giles, London.
When British Water asked us to deliver a workshop all about Google to their members, what better place to hold it than at Google’s London H.Q. in St Giles. Being a Google Partner means that Google support us from day to day, which in turn means we can deliver that expertise direct to our clients, in this case British Water.

British Water Google Micro Moments
Google presenting “Micro Moments”

A full day of training on Synergistic Marketing, which pulls offline and online together, was delivered by Derek Bourne of Waterbourne Ltd, Michael Spence and Tracy Spence. In addition, Google delivered a presentation all about “Micro Moments”and played the “Higher or Lower” game with the audience too.
The room was bursting at the seams and British Water had a reserve list of people waiting in the wings, and no one cancelled at the last minute.
The workshop itself was jam packed with useful insights, suggestions of tools to help the companies in attendance, hints, tips and the questions flowed.
British Water Workshop at Google
Michael Spence – Moments of Truth

Unfortunately, the day itself was marred with the terrorist attack on Westminster that same afternoon, just a mile down the road, but it did not stop the learning.
British Water have asked us to deliver the same again but near Manchester, and we will also be delivering a series of smaller, more detailed workshops targeted at different levels of knowledge a little later in the year.

Thank you for an excellent training workshop on Digital Marketing yesterday. I think most attendees were overwhelmed with your knowledge and it is clear that we could have delivered a full day or two day training course!
Lila Thompson – International Director, British Water

#DevonMalcolm Cricket Brixworth

Friday 3 July sees a Devon Malcolm International XI take on Brixworth CC in a T20 match to raise funds for Devon’s 3 chosen charities at Brixworth Cricket Club in Northamptonshire.
The international team will include; Andrew Caddick, Alex Tudor, Andrew Hall (SA), Adam Hollioake, Martin Biknell, Kirk Edwards (WI), Ian Harvey (AUS), Paul Taylor, Henry Olonga, DEVON MALCOLM and others yet to be announced! Full marquee hospitality, including delicious lunch and afternoon tea and charity auction.
Game starts 2.30. Rum shack, jerk chicken and public bar. All welcome should be a great day. Bring your friends!!
Contact Christian Timm for marquee bookings


Public food stalls and bars with a distinctly Caribbean theme will also be set up to cater for those who simply want to turn up and watch the game.
Parking on site; £10 per car; £5 for walk-ins.
For more information or to purchase a table, contact Chris Timm on: 07718 628985 or christimm_24@hotmail.com
For more information, please visit his website 


SO, what’s our involvement? 
Devon Malcolm has been a client of ours for a number of years, starting with his Cricket company DEM Sports which supplies cricket equipment to clubs and schools.  Devon was very please with our customer services and asked us to create an online presence for his Benefit Year to include a new parallax website, and various Social Media platforms using #DevonMalcolm
Of course the M3SM team will be at this exciting event, so please watch for live blog commentary and don’t forget to share on Twitter or Facebook.
See you there.
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