Importance of blogging

As the New Year looms ever closer, and this next one being a new decade too, marketeers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.

This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a working lunch helped us identify where we want to go as a business in 2020, and moreover what we want to be reputed for.

This we based not only on our strengths and great SEO and Paid Ads results, but also profitability, PITA (painfulness) factor, internal skillsets, and the type of business we really want to work with.

In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.

Our business model for 2020 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).

Our business model not only identified that we are excellent at SEO and Paid Ads work for our clients, but also that we are very competitively priced for what we offer within our SEO packages and Paid Ads management fees.

So a campaign to promote our SEO and Paid Ads services is now underway, with SEO, Paid advertising and Email marketing being at the core of every campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire, Cheshire and the surrounding areas, but UK wide.

The Challenge with offering SEO Services

The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.

The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.

SEO Company that offers value

So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:

  • We research the words people are typing in right now to find products and services that you offer.
  • We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
  • We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
  • We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
  • We look at your Social Media posts to see how they can be improved for search.
  • We look at your content on the website and work with you to enhance this as well.
  • We report on all our activities undertaken, what we have achieved, and what may require more work.
  • We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
  • We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.

And all this for a reasonable, affordable monthly price.

We are not like the others! We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.

We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton, Cheshire and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you.

Don’t be an SEO sheep, stand out from the crowd. We look forward to hearing from you.

Call 01604 328899 or email tracy@m3sm.co.uk

M3SM are proud to be in collaboration with Waterbourne Ltd to support British Water and their members with their marketing services, including consultation and training. The training we offer specialises in displaying how marketing, both digital and traditional, and sales can best work together in a business to business capacity and help to develop strategies to increase conversions for British Water, whatever they may be.
Waterbourne Ltd is a full service marketing and business development company with experience in a variety of industry utility sectors. Waterbourne Ltd have found that the most successful formula to penetrate these markets is an integrated sales and marketing campaign. It is the collaboration between Waterbourne Ltd and M3 Strategic Marketing that brings these necessary skills together. To find out more about Waterbourne Ltd and the services they offer, visit their website.
British Water is an association with wide and varied membership covering a large range of sectors of the water industry. Their aim is to initiate partnership with the water companies to benefit the British Water industry.
This week, Michael Spence from M3 Strategic Marketing was fortunate enough to be invited by Waterbourne Ltd to the British Water Winter Reception at the House Of Lords. With speeches from The Earl Of Selborne, Chris Loughlin, chairman of British Water, and Neil Parish, the event offered some important insight into British Water and how they can grow even further in the years to come with help from a range of different businesses and individuals.
Previous attendees to this event include chief executives of major water companies, members of the Houses of Parliament, the Department of International Trade, DEFRA, Ofwat, the Environment Agency and more. Only British Water members and their invited guests are able to attend this event with an operating waiting list for others wanting to attend, which makes our presence even more rewarding.
The British Water Winter Reception is an event that offers opportunity to open dialogue with new contacts, welcome new members to British Water and also to promote your business to key industry figures. This is a great business opportunity for Waterbourne Ltd and M3SM as well as being there to support British Water in the growth in their association.
This event can be used as a positive platform to highlight how marketing services can be beneficial to this industry and other industries in the business to business sector. Marketing is not just about persuading a consumer to buy a product, business to business marketing is about promotion of goods and services to other businesses.
At M3 Strategic Marketing, we will discuss with you a strategy, independent to your business, that you are happy with and that will work for you! The British Water association proves that any business and any industry can benefit from marketing, you just have to find what marketing services work for you and what doesn’t.
For more information on the services M3SM can offer you or for a free website audit, visit our website. If you would like to find out more information on the work of the British Water association, read more about them here.

As a Digital Marketing Agency, M3SM can offer a variety of services to enhance your business, our hashtag tips can also promote your business to a wider audience on social media. Hashtags are a prominent part of today’s online society and provide a great opportunity to get your posts noticed by a vast amount of people by categorising content. They make your company and content discoverable to your own followers as well as others engaging with a common theme or interest that you may be discussing. Google Plus, Twitter and Instagram are three platforms that are huge advocates of the hashtag trend and will most definitely boost the visibility of your chosen posts and as a result will further promote your business. M3SM can help you make the most of this simple promotion method and could massively enhance your reach! blog-970723_640

Days of the Week Hashtag Tips

Using different hashtags depending on each day of the week has become a popular trend, both for businesses and personal use. Here are some hashtag tips and examples of what tags to use and how they can be adapted to suit your particular content:

  • #MondayMotivation or #MotivationMonday – Annihilate those monday blues and provide viewers with an upbeat post to start their week off, whether that be a motivational picture quote or an offer they can’t refuse!
  • #TransformationTuesday – Show off how your company or business has or can transform customers lifestyle or mindset. This hashtag also gives opportunity for more health and exercise posts to get seen on this day, so if your company promotes health and well-being then make the most of this hashtag and post on a Tuesday.
  • #WednesdayWisdom – This hashtag provides an opportunity to give your viewers a smart business trick or hack, or you could even supply potential customers further information about what your company offers and how it could benefit others.
  • #ThrowbackThursday or #TBT – The most popular day of the week hashtag used and viewed by millions of people across the globe. Use it to show something you or your company did in the past and how your company has grown. You could also explain products or services your company offered previously and ask viewers for feedback to initiate engagement.
  • #FridayFunday or #FridayFeeling – Celebrate that the weekend is here and post something funny or exciting to leave viewers on a positive note as they approach the weekend. Incorporate upcoming news or what your company plans to offer which could benefit viewers and give them something to think about over the weekend before the dreaded monday blues come back around.

Some Do’s and Don’ts of Hashtags – More Hashtag Tips
Research (courtesy of LinchpinSeo) suggests that tweets with hashtags receive 2X more engagement than those without. However, using too many hashtags in your post may hinder your engagement. Twitter’s own research suggests that if you use more than two hashtags, your engagement drops an average of 17%. It is also important to double check what other contexts your chosen hashtag might be being used for. Before you post your own version of the hashtag, make sure that you have the same understanding of what the hashtag represents as the rest of people using it on the platform, otherwise some embarrassment could arise. You should also provide viewers with an opportunity to engage and start up a conversation or discussion with your company or others also viewing your post is also a good method of promotion. These conversations may spark interest and give your company ideas of what your target audience are looking for in regards to your business or services.
Lastly, using hashtags on platforms such as Facebook and LinkedIn will not give a very good response or amount of engagement. Viewers may be put off by too many hashtags on these platforms as they cannot engage with them the same way as other social media sites, such as Twitter, Instagram and Google Plus so be careful where you place your hashtags!
As mentioned previously, hashtags have a huge impact on the amount of engagement you receive on your chosen social media platform. It gives the opportunity for hundreds of more viewers to read your post even if they don’t follow you, they just simply type in your hashtag and up pops your post. Businesses and companies most definitely gain huge amounts of visibility and promotion through this technique and it is so easy to do and even better, it’s free!
To find out more about M3SM and the services we offer, you can contact us on info@m3sm.co.uk or follow our social media. Follow us on Google+, Twitter, Facebook and LinkedIn.

Harry Woan in M3SM Tee

Local Golfer Sporting M3SM Logo In Fore Business Championship
harrywoanforebusinessLocal upcoming professional golfer Harry Woan is currently displaying his excellent talent in the golfing world as The Fore Business Championship is taking place. Harry is being sponsored by M3SM throughout his experience, and so you may see him sporting our very own logo as he plays his many rounds of golf. He is currently doing well, with a score of 70 in the first round – full details are shown here: https://europro.bluegolf.com/bluegolf/europro17/event/europro1717/contest/1/leaderboard.htm
As a member of “Fore” Business, M3SM has a double invested interest in this tournament. We are sponsors of Harry, and we support the successes of the event as “Fore Business” are its main sponsor. In addition to this, Managing Director of M3SM, Michael Spence, is also a fellow golfer at Overstone Park Golf Club, where Harry is a member and carries out his training. So, M3SM are cheering Harry on at a more personal level too.harry-woan-3
 
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

Google SEO

Recently, Google released a new video all about SEO and how to hire an SEO expert near you! What is interesting is the number of SEO companies who are now actively sharing this video exclaiming that all along they have been Optimising websites using Google Best Practices and with you as a customer in mind.
Well, we totally agree and are also going to share this “How to Hire an SEO” video with you.

What is also interesting are the number of “SEO” companies who are not happy to share this, and we think this is very telling.
As a business ourselves, we want value for money and to work with companies who understand our business and want to help us grow and grow with us. We want  to work with companies who are transparent, honest and talk with us.
Why would our clients be any different? 
As Google says, SEO is not just about rankings and getting clicks on a website, if that were the case, my job would be easy. I could just sit here clicking away. But, SEO is all about the user experience from the starting point of their specific customer journey, to their onsite experience and ultimately the sale and even after sale service.
We work with all our clients to understand their business and their potential clients, to identify who wants what information at different times of their experience with our clients website, and to make that journey as simple as possible.
We are not about clicks, but we are about converting your website visitors into loyal customers, giving you lifetime value from each sale we achieve as a team.
Please do watch the video and contact us if you have any questions at all or simply request your FREE SEO web audit by clicking here >>

Outsource your seo

IS SEO taking over your life?

Finding that you are spending too much of your time on SEO and not seeing the results you want? Take back control of your working week by taking the decision to outsource your SEO.
Let us do the hard work! Search Engine optimisation is both methodical and time consuming. M3SM will work on your behalf to get you found on the search engines, leaving you to handle the new opportunities that come your way.
Search Engine Optimisation (SEO) is the art of helping your website come closer to the top of the search engines like Google, Yahoo and Bing. A part of SEO relies on the structure of your website too, and Google are looking in particular at websites which are mobile friendly, websites which are safe and secure, and websites which load quickly. All of these are based around the user experience on a website, which if right, will increase the chances of website visitors becoming customers too.
Time & time again, we deliver great results for our clients, many of whom have been with us for years. We work hard to meet your goals, & ensure you get the sales leads or sales orders you need to grow your business. Take some time to look over our testimonials http://www.m3sm.co.uk/testimonials/
We take pride in working with various industries. Take a look at some of our case studies.
http://www.m3sm.co.uk/case-studies/
Making the final decision to outsource is very important so the first thing I would recommend to do it take full advantage of our free SEO audit. http://www.m3sm.co.uk/request-a-free-seo-analysis/
Simply fill out your information. We will then send you a full analysis report depicting where changes need to be made to improve how you are being found and customer experience on your site. Should you have any questions please email us on info@m3sm.co.uk
We invite you to spend some time to look at our website. http://www.m3sm.co.uk/
M3SM look forward to working with you in the near future.

Social Influencer

Social proof, Wikipedia suggests that “ social influence (or social proof) is a psychological phenomenon where people assume the actions of others reflect correct behaviour for a given situation”.

For example, if you see a group of people looking up in the sky do you look up too? Or when you see a line of customers waiting to eat at a restaurant, are you more interested in what that restaurant is doing well?  What’s the relevance to your business?  Well reports suggest that when a friend or family member recommends a product or service 83% of people say they trust these recommendations over any other form of advertising
sheep-social proof
So how do you build social influence for your business?  Research suggests there are actually five different types of social proof.
1) Expert Social Proof
Expert social proof is when an industry thought leader or influencer approves of your product. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user.
2) Celebrity Social Proof
Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. This form of social proof is especially meaningful if the endorsement is unpaid.
3) User Social Proof
User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials.
4) “Wisdom of the Crowds” Social Proof
This social proof appeals to our Fear of Missing Out (FOMO): When lots of people are using or buying a product, others want to follow suit.
5) “Wisdom of your Friends” Social Proof
“Wisdom of your Friends” refers to the recommendations from people we know and trust carrying far more weight than other types of promotions or advertising.

How to build your Social Influence

So if you want to use social media to build your social influence, here are some statistics and tips on best practice:

  • 66% of consumers trust customer reviews online. Build reviews of your company’s products or services.
  • 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. Social Media platforms are the best, quickest and potentially cheapest way of promoting word of mouth marketing.
  • Similarly, 86% of female shoppers say they put the most trust in product recommendations from real people — either industry bloggers or people they know — more than celebrities.
  • 60% of consumers prefer to make purchases from brands they are familiar with so advertise and promote your brand on multiple platforms.
  • Excessive negative customer reviews in Google Search results can result in a loss of up to 70% of potential customers.
  • Testimonials featuring photos perform best.
  • Prominent client logos in testimonials are highly memorable.

Examples of social influence:

Amazon provides a great example of how customer reviews and testimonials can be used. In their review sections, they publish the breakdown of the different ratings so visitors can easily see if the majority of purchasers were happy or unhappy with what they bought. Customers can also publish reviews with specific comments and photos of their purchases, which are more eye-catching forms of social proof for visitors than testimonials alone.
social-proof
Fitbit lets health and tech industry experts speak to the quality of their products in the “Buzz” section of their website. It adds a lot of weight to claims of Fitbit’s success when multiple publications are saying the same positive things they are. That could be why Fitbit is often rated the top fitness tracker on the market.
social-proof2
Facebook suggests Pages and articles for users based on how their friends are interacting with the social media platform. This form of social proof is supported by our inherent trust in people we already know:  we take our friends’ recommendations more seriously than any other type of advertising.
social-proof3
Here at M3SM, we help our customers build their social influence. From building attractive social media accounts, to adding social sharing and follow buttons to their website blogs, to developing interesting new content and implementing processes for gathering customer reviews and interactions.  If you would like to understand how we can help your business grow, contact us today.

M3 Attend Google Partner Event

M3SM, Northampton - Google PartnerAs a Google Partner we are often invited to attend events in London, Manchester etc. On this occasion though, we were asked to present at a special Partners event.

The event itself was insightful and educational, as all the Partner events are. Through a series of educational hangouts, e-learning and live classes, some Partners, including Michael and Tracy from M3 Strategic Marketing, have enhanced their knowledge to such a level that Google currently consider M3 Strategic Marketing to be in the top 200 of all active UK and Ireland Partner agencies, as recognised by their entry into their Elevator Programme.
Tracy Spence - Google PartnerOur continued education helps us improve and enhance greatly the results we gain for our clients in various aspects of digital marketing. Meaning you don’t have to spend the time and effort in training your own staff to do this role.

Our team of staff are highly knowledgeable, experienced and trained in everything to do with Digital Marketing, and the majority are also Google Squared Graduates, too. In fact, one of our graduates passed with a distinction and obtained a special mention for helpfulness too at the awards ceremony in London, UK.

So, if your business need help and support with your Digital Marketing, you know who to call first!

#DevonMalcolm Cricket Brixworth

Friday 3 July sees a Devon Malcolm International XI take on Brixworth CC in a T20 match to raise funds for Devon’s 3 chosen charities at Brixworth Cricket Club in Northamptonshire.
The international team will include; Andrew Caddick, Alex Tudor, Andrew Hall (SA), Adam Hollioake, Martin Biknell, Kirk Edwards (WI), Ian Harvey (AUS), Paul Taylor, Henry Olonga, DEVON MALCOLM and others yet to be announced! Full marquee hospitality, including delicious lunch and afternoon tea and charity auction.
Game starts 2.30. Rum shack, jerk chicken and public bar. All welcome should be a great day. Bring your friends!!
Contact Christian Timm for marquee bookings


Public food stalls and bars with a distinctly Caribbean theme will also be set up to cater for those who simply want to turn up and watch the game.
Parking on site; £10 per car; £5 for walk-ins.
For more information or to purchase a table, contact Chris Timm on: 07718 628985 or christimm_24@hotmail.com
For more information, please visit his website 


SO, what’s our involvement? 
Devon Malcolm has been a client of ours for a number of years, starting with his Cricket company DEM Sports which supplies cricket equipment to clubs and schools.  Devon was very please with our customer services and asked us to create an online presence for his Benefit Year to include a new parallax website, and various Social Media platforms using #DevonMalcolm
Of course the M3SM team will be at this exciting event, so please watch for live blog commentary and don’t forget to share on Twitter or Facebook.
See you there.
DOWNLOAD EVENT FLYER
 
 

Did not publish my review

It was announced on the BBC News site this morning that an alarming number of businesses are creating fake reviews on the web, or cherry picking reviews in order that only the good ones show. Fake reviews damage trust and so it is important that we can understand how reviews work and how we can be sure the reviews on the site are real.
Let me give you an example. Many years ago I spoke to a company in Aylesbury, England who had previously engaged the services of an SEO “expert”. They were doing very well locally and were very pleased with the results. However, as soon as they decided to stop with this SEO “Expert” their local results plummeted.
On investigation, we could see that their web presence locally had been enhanced through the use of fake reviews. The SEO “expert” (it makes me very angry to call him this) had simply created 10 fake reviews a month, using exactly the same words, just creating a new user.

How do YOU spot fake reviews?

When you are looking for a product or service, it may be a holiday, or white goods or… well anything really, you may want to look online and read about other peoples experiences with the company you are looking to buy from, or the product itself.  We need the reviews to be real, honest and therefore trustworthy in order that we can all benefit from these crowd-sharing tools.

Our top tips for spotting fake online reviews are:

  1. CHECK THE SCORE – If someone has 10/10 every single time, they may be cherry picking. Don’t get me wrong, some people really are very good at what they do, but when you see this, it is time to look at multiple review sites to see if it is similar across them all. So, if on one review site the company consistently scores 10/10 yet on another they score 5/10 then you know these reviews are probably not real.
  2. CHECK THE REVIEWER – When you look at the review, you can generally find out a little more about the person making that review, and often you can see the other reviews this person has made. If this person has made many reviews and they are all great, then this person is either very easy to please, only rates and never critiques, or is fake. Generally, as individuals,  we stick to a few Social media and Review sites. If your reviewer is appearing on multiple review sites and giving the same reviews over an over, they may have a lot of time on their hands, or they are not real people.
  3. CHECK THE RESPONSES – Often a fake review is just that, no engagement. Simply put, when people create a fake review, why would they then sign in and comment? Some fake reviews of course can be created by family and friends, and then a comment may be added, but as a rule, fake reviews do not get feedback.
  4. CHECK FOR CHERRY PICKING – This one is a tough one, how can you tell if a company is hiding (not publishing) bad reviews? When comparing other review websites, you can often find comments made about companies where they actually say “I commented on… the did not publish”. As you can see from the screenshot, a simple search will identify if this is the case, simply add in the company name or product name to get more relevant results.

Did not publish my review
It is important for you the consumer to keep review sites honest and reliable, so please SHARE these tips and educate your friends and family in order that we can all benefit from the knowledge shared by real people.

KEEP OUR REVIEW SITES REAL!

SEM Rush Blog – 3 steps to website conversion

Having been approached by SEM Rush (digital marketing blog ranked #10 in the world) to become a blog contributor, I was delighted to take them up on the offer/opportunity.
To be approached by someone as well thought of as SEM Rush was indeed a bit of an honour, and also a surprise.
The task was daunting, they have a strict set of rules that a contributor has to adhere to, and the standard 300-400 words for a blog piece was too small for them. So, I planned what I was to write about and then embarked on what turned out to be almost a thesis on the subject of website conversion.

What is website conversion?

Website visitors often browse your site, and a few of them then become paying customers. The paying customers have converted into sales. Hence conversion. A website conversion does not need to be a sale, it can be any kind of goal you set as a business. Maybe a lead, a download or a telephone call.

Why do website conversions matter?

Clearly, the more conversions you get, the better your online business will develop.
How do I convert more? 
There are a few tricks of the trade that are shown in far more detail on the SEM Rush Blog I wrote here: http://goo.gl/OXrPDQ
Basically, if you increase conversion, you may not need to continue to direct more traffic to your website to increase the number of goals. It’s a mathematical equation that works.
Therefore, if you are paying for clicks on your website (for example) and increase your conversion rate, your cost per sale (or lead, or download, or telephone call) is reduced.

Getting a better website conversion rate is a money saver!

Check out the blog I wrote for SEM Rush here: http://goo.gl/OXrPDQ
 

How to get on the first page of google

This is a question that gets asked over and over, and if there was a simple answer, then everyone would be doing it and we would be out of business.
Google run its impressive search Engine based on Algorithmic Calculations, and these calculations are tweaked at least once a day. So the answer is – there is no quick fix to get on the first page of Google.
HOWEVER…
How to get on the first page of googleWhat if you understood what Google is looking for, and how it’s business operates, then would you stand a better chance of understanding the process?
Of course you would! So, the question should not be “How do I get on the first page of Google”, but should be “What can I do with my web presence that means Google is more likely to show my website in the search results for a relevant key word or phrase?”
When thinking about the Google business, what do we now about our own business, and every other money making business in the UK, indeed in the world? The end game is to make money, it’s that simple.
How does Google make money? through it’s paid services such as Google Adwords.
When Google is asking a company to use and pay for its services, it is competing with the other search engines, and therefore needs to offer value for money. With any paid for advertising, whether on or offline, then the value is achieved through relevant reach. If you were to write an Advertorial in a relevant and targeted magazine, you would want to understand how many readers there are, so you can understand the potential reach. On Google, that reach is measured by user numbers.
So the more users on Google, the better their offering to the paid elements of the search engine, and therefore the more money they are likely to take.
Now we need to consider why a person would continue to choose Google as its preferred Search Engine. That’s simple, Google provide the results you are looking for, that are relevant to your search query, in a speedy way.
So, if your website helps Google Achieve this goal, then your website is more likely to be shown within the search results for a relevant key word or phrase for your product or service.
To do this, you need to provide relevant, fresh and engaging content that Google is prepared to show.
Relevancy – Stick to keywords that relate to your business – do not start discussing what you did at the weekend with the family (unless it is 100% relevant) on your blog.
Freshness – Write content on a regular basis, plan ahead by using a content plan.
Engaging – Make sure you are writing something that your target audience will be happy to read, something useful and helpful, something they may want to bookmark or indeed share socially.
If you need help, or simply wish to discuss this in more detail, please drop us a line on info@m3sm.co.uk
Thanks