Google has changed the way it displays its search results, and these changes will probably affect your business.
Google Places now get shown more, so it is imperative that you use this to your advantage, make sure you are listed, and make sure to maximise the opportunities as well.
Googles’ changes mean that SEO has changed dramatically with a lot of companies losing up to 80% of their regular traffic, simply because they were not prepared.
Furthermore, this has also affected Pay per Click
Make sure you speak with your Digital Marketing or Internet Marketing Consultant to discover how the changes will affect you, and to make sure that your company have changed the way they work too.
Telephone: 0560 293 1835 of email info@273Media.co.uk for help with your online campaign.

Offline we understand the meaning of being Social. We know that talking to others, getting to know and understand people, enjoying their company is being Social. Yet often online, this is confusing, especially to business owners who are looking to increase their revenues and perhaps reduce their costs too.
Yet being Social Online can do all these things, and more…
Business owners can network and chat online in the same professional way as you do offline. You can project that same professional image, communicate with existing customers and prospects, and also widen your horizons because you are not limited by how far you can travel, and how long it takes you to get there.
If done correctly, you can also save time, but “networking” online in more than 1 place at the one time.
If you are unsure of how Social media can help your business grow, contact us for your free inintial, no obligation consultation, and we will show you how.

Marketing your business for the Internet is very different to Marketing a company Offline, yet should work hand in hand as a total Marketing Strategy.
Online Marketing is not just aimed at your target audience and potential target audience, it is not written for just these people, Online Internet Marketing has to cover all this AND appease the search Engines too.
For more information on how we can work with your Marketing team to enhance your Online Presence, contact us now.

In every business people use familiar acronyms. however, when you are talking with others outside of your industry, then these industry specific terms can sometimes be confusing. To help, we have detailed a few below. However, if you feel one is missing, please contact us and we may add it to our list:
SEO – Search Engine Optimisation – a way of optimising your website to get noticed by the search engines like Google, Yahoo and Live
SMO – Social Media Optimisation – a way of using social media such as Facebook to promote your website, products and services
SEM – Search Engine Marketing – Marketing a website on the Search Engines by using methods such as Pay Per Click (See below)
FTP – File Transfer Protocol – A system where the files that make up a website can be accessed, generally only used by webmasters
PPC – Pay Per Click – a creation of adverts on the search engines that are shown according to key words chosen and budget applied, you only pay when the advert is clicked.
CPC – Cost per Click – the cost of every click that the Pay Per Click campaign incurs
CTR – Click Through Rate – A way of measuring the success of an online advertising campaign
WWW – World Wide Web – A system of linked documents in the form of web pages, accessed by the internet
HTML – HyperText Markup Language – The most common language for web pages
HTTP – Hypertext Transfer Protocol – Used to retrieve the interlinked documents (web pages) found on the internet
HTTPS – Hypertext Transfer Protocol Secure – As above, but also includes encryption for security, usually used for internet money transactions
URL – Uniform Resource Locator – Commonly known as your website address.
XML – Extensible Markup Language – XML provides a basic syntax that can be used to share information between different kinds of computers, different applications, and different organisations

Your Online Reputation is important

Here are some tips to help you manage yours.
Identify Actions needed
The first thing to remember, regardless of the digital marketing steps you take, is to always take a professional approach. Address any legitimate complaints that are raised. If however, you find comments that are untrue and unproven, there are other actions that you can take. Email or write to the owner of the website where the comment is placed, detailing the situation and requesting that they remove or amend the comment. There are laws that govern online defamation but if you can get a comment removed, this is always the best route.
Manage Your Domains
Some disgruntled customers and even former employees have been known to purchase similar domains to your own (like the .com when you own the .eu) and post harmful information or reviews there. Other possible domains may be yourdomainHELL.com or yourdomainBADNEWS.com. These should show up when searching for your company name.
Create a Positive Reputation
Even businesses that operate purely offline could find they are the subject of poor online press. Create a simple website and become an active member of the community around it. This can help build you a reputation as being an industry expert or authority and it can ensure that any negative reviews posted in the future take a back seat to the good reviews.
Ongoing Online Reputation Management
If you can run your business without making enemies or mistakes then it is highly unlikely that you will ever be on the receiving end of bad reviews. However, mistakes and accidents happen, and situations develop from even the most unlikely things.
So if you have a problem, that means you can’t meet your expectations as promised then tell your clients, potential customers, and your employees.

The Conquest

In your own business you will find new and inventive ways of “outdoing” your competition. “Conquesting” has been around for a long time but because of the internet, it has made a comeback and it needs to be managed. It sounds good for you, but turn things around, and when you are on the receiving end, things are not so good.

The Traditional Conquest

This is where a business position their advertisement (for example) directly next to that of their competition in order to benefit from the marketing efforts of their competitors. For example in print, if your competition pays for a large advert that attracts attention, you could place your smaller, less expensive advert directly underneath, so benefitting from the immediate grab of the large advert, benefitting from this Traditional Advertising Conquest.
You will also see this on the supermarket shelves where supermarket own brands sit next to major brands.

The Web Conquest

When it comes to the web, most of us search online using the major search engines, like Google, Yahoo and Bing. It is the area that the results of Pay per Click (PPC) and Search Engine Optimisation (SEO) can easily be seen.
A web conquest technique, similar to that of traditional conquesting can be used in SEO campaigns and PPC campaigns (although Google monitor brand names and often disapprove the advert). By creating pages on a website, writing about a competitor’s brand, acquiring some good quality links, a web page could feature at the top of the results, despite not owning that brand.
And what if that company is getting negative reviews and is dominating the search engines with your branded keywords on their website?
As you can see, this is damaging, and monitoring your brand online can ensure that you are in a position to stop this happening before it gets out of hand.
Research your own brand or brands. Ensure that other sites are not brand squatting to your detriment and be prepared to do something about it if they are.
But conquesting can be considered an effective form of marketing and by benefiting from a bigger name brand, it can be cost effective. As long as companies do not post false defamatory comments regarding their competitors then it is difficult to have these reviews or web pages removed. In fact, if you try, sometimes this can backfire and create a bad review when there was not one to start with.