Importance of blogging

As the New Year looms ever closer, and this next one being a new decade too, marketeers all over are rethinking their strategy for the year. In the case of M3, we do the same, not just for us, but for our clients too.

This year we have been back to basics and revisited our Business Model Canvass. A lengthy team meeting over a working lunch helped us identify where we want to go as a business in 2020, and moreover what we want to be reputed for.

This we based not only on our strengths and great SEO and Paid Ads results, but also profitability, PITA (painfulness) factor, internal skillsets, and the type of business we really want to work with.

In addition we calculated our actual cost per hour at a capacity of 80% (which in truth is realistic for most companies, but feels like we are working at 180% capacity at times here!). This helped us identify which services we wish to promote this year.

Our business model for 2020 unearthed a particular strength in Search Engine Optimisation for our clients, and in particular for the health, manufacturing, engineering and recruitment market sectors (although in truth, we can produce excellent results for most business sectors).

Our business model not only identified that we are excellent at SEO and Paid Ads work for our clients, but also that we are very competitively priced for what we offer within our SEO packages and Paid Ads management fees.

So a campaign to promote our SEO and Paid Ads services is now underway, with SEO, Paid advertising and Email marketing being at the core of every campaign, we want to be known as the Search Engine Optimsation (SEO) go to company in not just Northamptonshire, Cheshire and the surrounding areas, but UK wide.

The Challenge with offering SEO Services

The problem we face is that people are unsure of what they really need, and some do not know what SEO or Search Engine Optimsation (Or sometimes called Search Engine Marketing) actually is, how it works and what it does for companies. People really do not understand what their money spent with us does for them unless we explain it by showing results.

The truth is that if we were to sell it as it is, people would never buy. The reality is that SEO is when a company like ours works with a company like yours to try to get your website found for the search terms that people are typing into Google to find products and services just like yours. So in fact what we are selling is a dream, rather than an actual hard product. In addition, because there are so many elements around that affect what we do (for example, your competition may do something that affects your results, Google may change its’s algorithm again, or the keywords that we researched a few months ago may change as people move around and start new jobs etc.), this means there are no guarantees either. In fact Google will tell you that if anyone guarantees that you will be found first on Google, then do not trust them as it is impossible to guarantee this.
So we have to show the value in what we do.

SEO Company that offers value

So when we work with a company like yours to get you found as high as possible on Google, we work through a number of things with you which include:

  • We research the words people are typing in right now to find products and services that you offer.
  • We look at your website to see if once we drive the right kind of traffic to your website, that it will convert into sales or enquiries.
  • We do the technical work on your website to ensure that the structure of the pages we are optimising will work for Google.
  • We look to improve the links pointing back to your website. We do not get masses of irrelevant links, but a few good quality and relevant backlinks that relate to your specific products and services.
  • We look at your Social Media posts to see how they can be improved for search.
  • We look at your content on the website and work with you to enhance this as well.
  • We report on all our activities undertaken, what we have achieved, and what may require more work.
  • We continually analyse what has worked for your specific website and adjust our campaigns accordingly.
  • We continually make recommendations that will help you improve not only your position on Google, but also tweaks to improve conversion based on factual analytics.

And all this for a reasonable, affordable monthly price.

We are not like the others! We don’t consider ourselves to be your SEO Supplier, but we do consider that we are an extension to your team, working with you to get the results you need to grow your business.

We are not the cheapest option, but we do offer great value for money.
If you are looking for a great SEO company to work with, in the Northampton, Cheshire and surrounding areas and further afield across the UK… then please do not hesitate to call us and we can talk things through with you.

Don’t be an SEO sheep, stand out from the crowd. We look forward to hearing from you.

Call 01604 328899 or email tracy@m3sm.co.uk

Content Strategy

Content is important for so many platforms, especially within the digital space. The success of Digital Marketing is heavily reliant on not only the type of content that is created and distributed, but also how that content is optimised.

The digital space is continually inundated with blog posts, pictures, video content, infographics and cutting through this noise is important for any company’s success.

You might be thinking, “why does the web really need me, as a business, generating a lot of words, videos or images and distributing it?”. Well, here are 3 key reasons why you should be a part of the “Content Generation”:

1) It will engage with your target audience and market: It will make them interested in the topic you are discussing or promoting. Good quality blogs, videos, images, and infographics will ensure that the people you most want to reach are actually hearing about your business products and services.

2) It’s is easy to share: Having blog posts that your target audience will want to share (whether through Social Media, Email or Word of Mouth) can be instrumental to growing your audience and business.

3) It can be analysed and optimised: The importance of analysing the content your company produces should never be underestimated. If you do not know which article, video or image is successful and which is not, then how can you improve? Therefore, spending time learning how to properly analyse the content you have created, distributed and shared and also ensure you have KPIs in place that you measure against.

There are 3 key reasons why content is so important for digital marketing. So often it is said that “Content is King” and for your Digital Marketing Strategy’s success, it needs to be an integral part of the plan.
If you would like to learn more about how to make the most of your digital marketing strategy, M3 have a range of resources to help.

Do not hesitate to get in touch if you need guidance, support or a helping hand in the creation and implementation too.

We work with companies up and down the UK and further afield to help them define a Digital Marketing Strategy, sometimes delivering training so they can continue in-house, and sometimes implementing that strategy as an integral part of your team.

We are flexible but always professional, exceptional and successful!

We are looking forward to working with you.

Content Marketing

Content Optimisation

There is a good chance that by now just about everyone that runs a business will have heard about content optimisation. However, few business owners completely understand how content optimisation and targeted content marketing can work to transform their business.
Optimising your content correctly can be a very effective inbound marketing tactic that will help you to attract, engage with, and keep your customers happy and eager to learn more. You can achieve this through the regular delivery of high-quality content that provides your website visitors with great value and useful knowledge.
By consistently offering high-quality, targeted, regular and fresh insights and information in this way, you will be giving your business great staying power. Your website will remain prominent and popular in SEO searches when compared to your direct competition that doesn’t use content optimisation. Your business website will always remain as a preferred go-to source of information for your target audience long after your competition has dropped off the search engine rankings.

Content OptimisationEffective and practical content marketing

Content marketing is one of the world’s most effective digital marketing strategies that you can use for your brand. By using well crafted and informative content that is SEO optimised, your business can attract and engage with more quality leads and turn them into loyal repeat customers because good content marketing strategies can drive conversions.
Marketing industry research shows that business owners who make the effort to deliver consistent high-quality content experience customer conversion rates that are nearly six times higher than those who don’t focus on content marketing.
Even though delivering consistent, well-optimised content required a lot of time and effort, in the long term it more than pays for itself by leading to more sales conversions and customer retention numbers.  For time-poor business owners, it makes sense to hire industry experts such as M3 Strategic Marketing to perform this essential task on their behalf.

Content optimisation as a traffic magnet tool

Having effective and targeted content will help to bring more traffic to your website. When you post consistent new blog content that is engaging and helpful, you can use it as a tool to help bring in more traffic to your site over time. The marketing experts are clear on one thing – if you want to improve your site traffic, publish high-quality blog content more consistently and on a regular schedule.

Building trustworthy brand awareness

Building your brand awareness is a very important task. If you have done your customer demographic research properly, you will know that there are customers out there that are a perfect fit for your business. However, until they get the opportunity to learn about your brand you will remain invisible to them.
By creating and sharing useful content that delivers great value to your target customers, you will be able to engage with them and they will learn to trust your brand name and image. By building trust in your prospective new customers you are building a relationship that will lead to them being happier to buy from you.
You can continue to build your brand awareness and trust by continuing to use quality content to engage with and educate your customers further. This helps to keep your customers loyal to your own brand once they have purchased your products or services.  Consistent, fresh content will keep them engaged with you rather than losing interest and moving on to one of your competitors.
If you are interesting on learning more about content marketing, or simply wish us to start writing on your behalf, please contact us now.

Content Optimisation

Content Optimisation: When you want to build your brand and reap the rewards that your hard work deserves, there’s nothing more important than connecting with your target audience in a meaningful way.
Your content is your calling card, your introduction, and the way you can make that all-important first impression. Get it right and the future will be bright, but get it wrong and you could be missing out on countless new leads and sales every single day.

What is Content Optimisation?

Examples of your content are your website, a new landing page, and an email campaign. Each is designed to talk to your target audience, in a variety of places, in a specific way, and to achieve the results you want to see you will need to optimise every step of the way. What works in one setting won’t necessarily work in another, and it’s all too true that there are many more ways to do something wrong, than right.

It Connects You With the Right AudienceContent Optimisation target audience

SEO is all about getting your content to rank high in search, and when it’s done the right way it will allow you to increase your traffic ten-fold. The problem is that too many people confuse traffic with relevance. It’s no use spending a lot of money on keyword stuffed text that brings thousands of people to your content if it’s not relevant to them in any way.
Certain aspects of your Google Analytics will look much better, but there’ll be no discernible difference in the longterm performance of your business. Optimising your content so that it speaks to individuals you want to do business with is one of the most important lessons to learn.

You Can Turn More Browsers Into Buyers

At the end of the day your content is designed to convert, so you need to keep that at the front of your mind when figuring out how to move forward. The layout of your content is just as important as the text itself, and it’s vital that it has a clear and logical flow down the page.
Your brain responds to images up to 60,000 times faster than to text, so creating a clean and crisp layout is essential. Optimising each page on your site so that it’s easier to follow is ideal if you want to gently move people along a pipeline that ends with your call to action.

Content Optimisation of Original Content Will Set You Apart From the Competition

People are more discerning than ever about how they spend their time online. If you want to be able to stand out from the crowd then you need original content that informs, engages, and entertains.
Content Optimisation: By optimising for a combination of SEO, visual aesthetics, and quality of writing you can only do so much. The final piece in the puzzle is to develop a longer term strategy that sees your content evolve naturally over time. By having a clear plan in place from day one you’ll be able to devise new ways of connecting with your audience that stay true to your brand’s voice.
If you are looking to optimise your content for search, or need help creating a plan or even creating the content, then please contact us and we will happily help.

Content Optimisation:

Here’s what our content marketing team will deliver to help you build a thriving online following:

  • A long-term content marketing schedule – We’ll plan out how to market and optimise high-quality content long-term that will provide you with the content you need to gain customer attention, maintain interest, and expand to reach new prospects.
  • Compelling, marketable content to build your credibility and prospects’ trust – We will ensure the content we create is high-quality, original, and optimised for today’s major search engines. We will also guide you in removing any outdated SEO attempts that may be hurting your search ranking viability. We will post regularly on high authority blogs within the industry to get notoriety around your business while taking advantage of completely un-tapped audiences.
  • A list of leads that eagerly awaits your emails and responds to your promotions – Communicating with your prospects via email is a great opportunity to amplify their interest to do business with you over time. We’ll build your prospect list for you using emails, carefully balancing content between delivering value and making offers.
  • A social strategy that will turn your followers into active engagers – We will show you how you can go from posting like a person to posting like a business poised to convert followers into engagers and paying customers.

Contact us to discuss the opportunities available for you.

M3SM are proud to be in collaboration with Waterbourne Ltd to support British Water and their members with their marketing services, including consultation and training. The training we offer specialises in displaying how marketing, both digital and traditional, and sales can best work together in a business to business capacity and help to develop strategies to increase conversions for British Water, whatever they may be.
Waterbourne Ltd is a full service marketing and business development company with experience in a variety of industry utility sectors. Waterbourne Ltd have found that the most successful formula to penetrate these markets is an integrated sales and marketing campaign. It is the collaboration between Waterbourne Ltd and M3 Strategic Marketing that brings these necessary skills together. To find out more about Waterbourne Ltd and the services they offer, visit their website.
British Water is an association with wide and varied membership covering a large range of sectors of the water industry. Their aim is to initiate partnership with the water companies to benefit the British Water industry.
This week, Michael Spence from M3 Strategic Marketing was fortunate enough to be invited by Waterbourne Ltd to the British Water Winter Reception at the House Of Lords. With speeches from The Earl Of Selborne, Chris Loughlin, chairman of British Water, and Neil Parish, the event offered some important insight into British Water and how they can grow even further in the years to come with help from a range of different businesses and individuals.
Previous attendees to this event include chief executives of major water companies, members of the Houses of Parliament, the Department of International Trade, DEFRA, Ofwat, the Environment Agency and more. Only British Water members and their invited guests are able to attend this event with an operating waiting list for others wanting to attend, which makes our presence even more rewarding.
The British Water Winter Reception is an event that offers opportunity to open dialogue with new contacts, welcome new members to British Water and also to promote your business to key industry figures. This is a great business opportunity for Waterbourne Ltd and M3SM as well as being there to support British Water in the growth in their association.
This event can be used as a positive platform to highlight how marketing services can be beneficial to this industry and other industries in the business to business sector. Marketing is not just about persuading a consumer to buy a product, business to business marketing is about promotion of goods and services to other businesses.
At M3 Strategic Marketing, we will discuss with you a strategy, independent to your business, that you are happy with and that will work for you! The British Water association proves that any business and any industry can benefit from marketing, you just have to find what marketing services work for you and what doesn’t.
For more information on the services M3SM can offer you or for a free website audit, visit our website. If you would like to find out more information on the work of the British Water association, read more about them here.

Marketing Metrics

Marketing Metrics – Measuring the success (or failure) of your Marketing efforts

When spending time and money marketing your business, it is important to be able to understand exactly what is working and what is not working. Top line… it’s the bottom line that counts. Use Marketing Metrics to help you better understand.

So, where and how do you start to understand all the data in a meaningful way that ensures that your marketing time and budget is well spent.
We have produced a great document that you can download completely Free of Charge. No obligation, no commitment. All we ask is that you think of us when you next need help, and that you share this webpage to those people you think would benefit.

The guide explains things simply and includes examples of marketing metrics calculations to make life really simple.

Marketing Metrics included are:

  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (LTV)
  • CAC (Customer Acquisition Cost) Payback Time
  • Average Lead Close Rate
  • Marketing Originated Customer Percentage
  • Marketing Influenced Customer Percentage

Customer Acquisition Cost (CAC)

The Customer Acquisition Cost (CAC) is the average amount that you spend to acquire a new customer. This is important because the more you have to pay for a new customer, the lower your margins. As a marketing agency, we want to help you achieve a lower CAC in order to  provide a higher return on investment.

Customer Lifetime Value (LTV)

In this metric we want to compare the lifetime value (LTV) of each customer to their cost to acquire that customer. Why does Lifetime Value matter? Many businesses fail to realise the actual amount of revenue a single customer generates for their business. Instead of only focusing only on a single sale, use the complete value of that customer over the lifetime of their engagement
with you.

CAC (Customer Acquisition Cost) Payback Time

You truly care about two things – revenue being brought in and how much it costs them to generate that revenue. The CAC payback time looks at how long it will take to payback the investment made to acquire a new customer. While it depends on the industry that you are in, in general the ideal Cost to Acquire a Customer Payback Time is under 12 months. High performing businesses may see payback time as low as 5-7 months. The sooner the payback, the sooner your clients are profitable with each customer.

Average Lead Close rate

It’s not good enough to just generate tons and tons of leads. A lead that never converts into a customer is essentially worthless. You want to show how qualified your leads are with this metric. The lead close rate will be highly dependent on the industry that you are in, but it can also show symptoms of internal issues within your organisation or within your marketing efforts.

Marketing Originated Customer Percentage

Here you’re really starting to see the value of everything that you’re doing. This metric directly ties your marketing efforts to your bottom line. Your Marketing Originated Customer percentage is a measure of how many new customers that you have generated  that you would not have had without that marketing. It’s a much more concrete evaluation of your efforts than just number of leads and customers.

Marketing Influenced Customer Percentage

The previous metric was all about new customers that originated because of your marketing efforts. This metric is all about the number of customers that are closed after interacting with your marketing. Leads can come from anywhere: marketing, word-of-mouth, referrals, Google, networking, etc. Whether you generated that lead with your marketing efforts or not, you need to understand how many customers interacted with your marketing efforts in order to understand how effective they are.

GET YOUR FREE DOWNLOAD HERE:

6-bottom-line-marketing-metrics-your-clients-care-about

Adwords Grants news

Adwords Grants newsAdvertisers on either Google’s Ad Grants or Grantspro programmes should have received an email on 14th December notifying them of  policy updates that will come into force on 1st January 2018. It left very little room for manoeuvre, especially with the Christmas break in between. In fact just 10 full working days to react and take action.
Help is at Hand
The Ad Grants policy changes are designed to help non-profits use their grants budgets more efficiently. However, the changes are very well hidden and so we have highlighted these below:

  • All Ad Grants accounts must maintain an account level CTR (Click Through Rate) of 5% as a minimum ( Grantspro accounts only had to maintain a minimum CTR, which was 1%)
  • There will be restrictions on the use of single-word keywords, with exceptions: “owned brand terms, medical conditions, basic keywords relating directly to supporting a charity, or due to the sensitive nature of the causes that charities support”
  • There will be a minimum quality score requirement of 2/10 for all keywords
  • Advertisers can no longer bid on branded keywords that they don’t already own
  • The $2 maximum  CPC (Cost Per Click) bid ceiling is being lifted but only for keywords in campaigns that have the “Maximise Conversions” bid strategy applied
  • Geo-targeting settings must be in use
  • Each campaign must have a minimum of two ad groups with at least two active ads in each
  • Accounts must have a minimum of two active site-link extensions

 
The biggest challenge for Charities is likely to be the Click Through Rate of 5% as a minimum and will potentially require the most work.

How to improve your PPC Click Through rate

So the starting point has to be filtering out these under performing keywords and optimising them. Make sure your keywords are themed and relevant to the ads, optimise the ads, and make sure they are using those keywords, ensure you include well optimised ad extensions, and include the two site link extensions as a given, and perhaps most importantly research those negative and therefore irrelevant keywords well, and exclude them.

Restrictions on the use of single-word keywords

You may find that you do not need to do anything to rectify this. As this is labelled a ‘restriction’, you might find that come the 1st of January you start to see a drop in impressions for a number of single-word keywords and this will be the reason.
Go through your single-word keywords now so you have an idea of where the drop-offs might occur to get yourself prepared. Perhaps you can expand on the single-word keywords and add relevant variations with multiple words that you aren’t already bidding on.

Minimum Quality Score requirement of 2 for all keywords

This one shouldn’t be a problem as unless you’re doing something wrong, your quality scores should never get lower than 2 anyway.
However, if somehow this is the case then the quick fix option is to pause any keywords with a quality score of 1 immediately. Putting the keyword in a themed ad group with relevant ads and landing pages is what you’re aiming for.

You can only bid on owned brand terms

If you’re bidding on a branded term, you need to be the owner. However, if you have some campaigns where you’re bidding on event names e.g. certain marathons or obstacle course races, then you’re going to want to continue to bid on a number of “brand terms” for those events that you don’t own.
This is particularly alarming as in their own words “any account found in violation of program policies is subject to automatic suspension without notification.” The short timescale they’ve given to respond to these changes only adds to the importance of this one.
If you’re concerned, pause those brand terms you don’t own.

The $2 max CPC bid ceiling is being lifted

As long as you apply the “maximise conversions” bid strategy to any campaign in which you want your keywords to break through said ceiling. Go to your campaign settings then scroll down to Location options (advanced), expand it and change your bid strategy. The strategy works off conversion data, so make sure your conversions are all set up correctly and have enough data.

Geo-targeting settings must be in use

Go to your campaign settings and make sure you have at least one location chosen.

Campaigns must have 2 ad groups minimum with two active ads in each

Another pretty fundamental requirement, the solution to which could be more involved depending on the current state and size of your account. Every advertiser should be carrying out ad copy testing and when we last spoke to Google, they actively recommend testing three as opposed to two ads as a minimum.

Accounts must have two active site-link extensions as a minimum

If you find yourself in the position of needing to address this one, then you need our help, please feel free to pick up the phone 01604 328899

When it comes to content and SEO what exactly is it that Google is looking for?

What is the best length of content you should have on a page?
Should the content be written for SEO or for people? 
Even as an SEO expert company, everything changes so quickly that it can be hard to keep up. However, we are resolute in our continued development of our team, and ongoing learning is an everyday essential part of our job, and our knowledge is something we love to share.
Delivering training courses, webinars and seminars are all in a days work for us, and we simply have to be ahead of the curve. So with that in mind, let’s answer a few of those questions.
What exactly is it that Google is looking for?
We can of course only make an assumption here, but as a business, Google would be looking for market share, and to do that it must give the very best user experience to those who use Google as it’s search engine. After all, if Bing were better, then we would all be using Bing and Binging instead of Googling.
So, if you can imagine that to give it’s users the best experience, it should only show relevant websites to its queried search terms, and also websites that are secure, mobile friendly and quick to load.
That’s what we aim for when we are looking to optimise a clients website. Security, Speed and Mobile Friendly sites get ranked more easily than those which are not on https, are not mobile friendly and are very slow to load.
When we watch the changes happening in our SERPS results, we reverse engineer everything to work out what the latest change is all about, and in 2017 Website Security, Speed and Mobile Friendliness were key for SEO.
What is the best length of content you should have on a page?
This is one with an answer that you will all very much dislike us for. When you look at all the research, and we look at our own websites and the length of content on the pages and posts, it is obvious that the more the better, and in fact it seems that 3000 words is optimum. For now anyway). So get writing!
Should the content be written for SEO or for people? 
We think this is obvious, but we get asked this all the time, so perhaps it is not so obvious when you are not in the SEO and Content “Loop”, but content should be created with the user in mind, not for SEO. When you write about a subject on your website, that is related to your website, and you understand it, are passionate about it and can offer real insight and value to your client or prospect at different stages of their customer journey, then Google will easily be able to determine what is great content and what is not. In addition, if you are writing for people, then it will be more easily read, more engaging and more likely to be shared with colleagues or friends and family.
Remember we said that Google would most likely be looking at User Experience?
Well given that Google also have access to Google Analytics and Webmasters relating to your website, they can see how many pages that visitor has viewed, how long they spent on each page and therefore how engaged they were. This is key in determining if your site is relevant to a search query – after all, if you land on a website and it is not relevant – you flip straight off again.
We hope this helps and makes perfect sense, but if you do have any questions, please do not hesitate to make contact 

Trusted Digital Media Advisers

Trusted Digital Media Advisers

Yesterday two members of the M3 team went to Google in London for a days training with a view to gain an additional qualification as a Google Certified Trusted Digital Media Advisers.
The day started with the usual networking, and then a quick overview of this new initiative from Google. In fact, this was the launch event where around just 100 Google Partners from across the UK came together to learn new skills and hopefully gain the qualification. With 2 places per agency, this means that there are currently only around 50 agencies who would have been given this opportunity.
With education on SERPS (SEO), paid advertising and other methods of ensuring our customers can make the most of the digital age and the opportunity it presents, this was an intense boot-camp style day.
The benchmark was set high, with all the Google employees who attended the event sitting the exam just the day before, under the same conditions we ourselves, we are pleased to announce that both Gemma and Tracy passed with flying colours. In fact, even beating some of the Google team scores!
With all the knowledge gained from the day, and the ongoing Google insights, M3 have decided to share that knowledge at a regular monthly event, details of which can be found here:
Digital Masterclass Events
If the uptake is good, Google have promised to attend an event here, so please pass on the link to anyone who you feel may benefit from a training session or two on the latest from Google.
Thanks, and looking to see you soon…
Tracy and Gemma
Trusted Digital Media Advisors – as Certified by Google
Trusted Digital Media Advisers

As a Digital Marketing Agency, M3SM can offer a variety of services to enhance your business, our hashtag tips can also promote your business to a wider audience on social media. Hashtags are a prominent part of today’s online society and provide a great opportunity to get your posts noticed by a vast amount of people by categorising content. They make your company and content discoverable to your own followers as well as others engaging with a common theme or interest that you may be discussing. Google Plus, Twitter and Instagram are three platforms that are huge advocates of the hashtag trend and will most definitely boost the visibility of your chosen posts and as a result will further promote your business. M3SM can help you make the most of this simple promotion method and could massively enhance your reach! blog-970723_640

Days of the Week Hashtag Tips

Using different hashtags depending on each day of the week has become a popular trend, both for businesses and personal use. Here are some hashtag tips and examples of what tags to use and how they can be adapted to suit your particular content:

  • #MondayMotivation or #MotivationMonday – Annihilate those monday blues and provide viewers with an upbeat post to start their week off, whether that be a motivational picture quote or an offer they can’t refuse!
  • #TransformationTuesday – Show off how your company or business has or can transform customers lifestyle or mindset. This hashtag also gives opportunity for more health and exercise posts to get seen on this day, so if your company promotes health and well-being then make the most of this hashtag and post on a Tuesday.
  • #WednesdayWisdom – This hashtag provides an opportunity to give your viewers a smart business trick or hack, or you could even supply potential customers further information about what your company offers and how it could benefit others.
  • #ThrowbackThursday or #TBT – The most popular day of the week hashtag used and viewed by millions of people across the globe. Use it to show something you or your company did in the past and how your company has grown. You could also explain products or services your company offered previously and ask viewers for feedback to initiate engagement.
  • #FridayFunday or #FridayFeeling – Celebrate that the weekend is here and post something funny or exciting to leave viewers on a positive note as they approach the weekend. Incorporate upcoming news or what your company plans to offer which could benefit viewers and give them something to think about over the weekend before the dreaded monday blues come back around.

Some Do’s and Don’ts of Hashtags – More Hashtag Tips
Research (courtesy of LinchpinSeo) suggests that tweets with hashtags receive 2X more engagement than those without. However, using too many hashtags in your post may hinder your engagement. Twitter’s own research suggests that if you use more than two hashtags, your engagement drops an average of 17%. It is also important to double check what other contexts your chosen hashtag might be being used for. Before you post your own version of the hashtag, make sure that you have the same understanding of what the hashtag represents as the rest of people using it on the platform, otherwise some embarrassment could arise. You should also provide viewers with an opportunity to engage and start up a conversation or discussion with your company or others also viewing your post is also a good method of promotion. These conversations may spark interest and give your company ideas of what your target audience are looking for in regards to your business or services.
Lastly, using hashtags on platforms such as Facebook and LinkedIn will not give a very good response or amount of engagement. Viewers may be put off by too many hashtags on these platforms as they cannot engage with them the same way as other social media sites, such as Twitter, Instagram and Google Plus so be careful where you place your hashtags!
As mentioned previously, hashtags have a huge impact on the amount of engagement you receive on your chosen social media platform. It gives the opportunity for hundreds of more viewers to read your post even if they don’t follow you, they just simply type in your hashtag and up pops your post. Businesses and companies most definitely gain huge amounts of visibility and promotion through this technique and it is so easy to do and even better, it’s free!
To find out more about M3SM and the services we offer, you can contact us on info@m3sm.co.uk or follow our social media. Follow us on Google+, Twitter, Facebook and LinkedIn.

The “Fore” Business Championship which took place at East Sussex National Golf Resort and Spa hharrywoanfbas now come to an end. Harry Woan, who M3SM sponsored throughout the championship, had a fantastic 3 days of competing in the tournament coming in at 55th  with scores of 70, 72 and 77 to finish a commendable 5 over.
At M3SM, we are Harry Woan’s sponsor and members of the “Fore” Business Networking Group. We assisted Harry both from a digital aspect and with cheer, to enhance his whole experience of the tournament, with as much support as possible. As a company, we have managed to keep his digital marketing up to date, including his own personal website. We are all extremely proud and supportive of Harry and will continue to support him, however possible, in his future golfing appearances.
All three days of this tournament were very intense for players and spectators, but all competitors were brilliant, playing very well under the pressure.
The tournament was covered by Sky Sports and so Harry and his competitors were playing to a larger audience than normal. However, this didn’t put them off their game; all golfers ended the competition with something to be proud of.
If you didn’t manage to catch much of the tournament and still want to follow what happened throughout the three days, then follow Harry’s or M3SM social media. We have produced coverage on Facebook, Twitter so why not have a read up on Harry’s successes and experience within the tournament.
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.

Harry Woan in M3SM Tee

Local Golfer Sporting M3SM Logo In Fore Business Championship
harrywoanforebusinessLocal upcoming professional golfer Harry Woan is currently displaying his excellent talent in the golfing world as The Fore Business Championship is taking place. Harry is being sponsored by M3SM throughout his experience, and so you may see him sporting our very own logo as he plays his many rounds of golf. He is currently doing well, with a score of 70 in the first round – full details are shown here: https://europro.bluegolf.com/bluegolf/europro17/event/europro1717/contest/1/leaderboard.htm
As a member of “Fore” Business, M3SM has a double invested interest in this tournament. We are sponsors of Harry, and we support the successes of the event as “Fore Business” are its main sponsor. In addition to this, Managing Director of M3SM, Michael Spence, is also a fellow golfer at Overstone Park Golf Club, where Harry is a member and carries out his training. So, M3SM are cheering Harry on at a more personal level too.harry-woan-3
 
For more information on how M3SM and how can assist or enhance your digital marketing, visit www.m3sm.co.uk or contact Michael Spence & the team at info@M3SM.co.uk or call 01604 328899 or 01925 755544.